What is OpenX? Slides from the OpenX event in New York 2008

The online advertising landscape: where does OpenX fit? Advertisers Publishers Ad networks Media buying agency Ad agency Big internet companies Behavioral targeting companies

At our core… OpenX is a tool for publishers to help them take control of their advertising, ultimately to drive better returns

OpenX is a tool for publishers to help them take control of their advertising, ultimately to drive better returns

Moving beyond Google Adsense Trying new types of advertising Ad networks Affiliate networks Direct ad sales In house ads Experimentation, tracking performance, sharing statistics

Trying new types of advertising

Ad networks

Affiliate networks

Direct ad sales

In house ads

Experimentation, tracking performance, sharing statistics

Maximizing revenue from your ad mix Delivering sophisticated direct ad contracts Packing up your audience Targeting, capping, performance targets

Delivering sophisticated direct ad contracts

Packing up your audience

Targeting, capping, performance targets

Now I understand how an ad server helps. What makes OpenX special? Free Start using before you get rich Feature rich Carry on using us as you get more sophisticated Customisable OpenX fits to your business – not the other way round Adaptable solution for a changing industry Independent Not a publisher: not a competitor Unwise to rely on a single provider / ad network / ad server / analytics / complete platform (Google / Yahoo)?

Free

Start using before you get rich

Feature rich

Carry on using us as you get more sophisticated

Customisable

OpenX fits to your business – not the other way round

Adaptable solution for a changing industry

Independent

Not a publisher: not a competitor

Unwise to rely on a single provider / ad network / ad server / analytics / complete platform (Google / Yahoo)?

Thank You!