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Web Experience Management: Experience is Everything

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Experience is everything when it comes to your online marketing efforts and OpenText Web Experience Management can help you satisfy today's empowered customers who demand compelling experiences and ...

Experience is everything when it comes to your online marketing efforts and OpenText Web Experience Management can help you satisfy today's empowered customers who demand compelling experiences and responsive design.

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Web Experience Management: Experience is Everything Web Experience Management: Experience is Everything Presentation Transcript

  • Web Experience ManagementExperience is everythingCopyright © OpenText Corporation. All rights reserved.
  • 9 out of 10 businesses*say improving customer satisfaction is atop priority in their 2013 business plans…*Omer Minkara, Aly Pinder, Next-Generation Customer Experience Management(Aberdeen Group), March 2013.
  • …but satisfying the new “empoweredcustomer” is their biggest challenge.**Omer Minkara, Aly Pinder, Next-Generation Customer Experience Management(Aberdeen Group), March 2013.
  • Empoweredcustomerswant what they want,and they want it now. Secured data on any device Personalized content andmeaningful conversations Engagement on their terms andschedules Ability to self-serve and self-educate
  • RESPONSIVE DESIGNLook your best every time
  • With OpenText Web Experience Management,provide brand consistency through responsivedesign—from the desktop to mobile...and beyond.
  • OMNI-CHANNELTOUCH-POINTSHave broader visibility and exposure
  • Leverage your integrated systems with WEM togain a 360-degree view of your customers anddeliver greater value.
  • COMPELLINGEXPERIENCESUse content tailored to yourcustomers’ needs
  • Use WEM to create fresh, relevant, targetedcontent specifically designed to reach a distinctaudience segment.
  • The Top 5Empowered-CustomerBenefits of Using WEM
  • Enterprise-readyUse scalable, enterprisearchitecture thatsupports high-volume,transactional-basedwebsites that cater toeveryday businessfunctions.5
  • Compelling experiencesDeliver content-centrictailored experiences thatcater to all globalconsumers.4
  • Omni-channeltouch-pointsIncrease revenue bymaximizing customersatisfaction withongoing, meaningful,and monitoredconversations that aremeasureable across allchannels.3
  • Responsive designDisplay web pages thatmatch the size andcapabilities of the devicebeing used—making theexperience memorableand repeatable.2
  • Empowered-customersatisfactionGive customers whatthey want, wheneverand wherever they are,and make them feel likea million bucks.1
  • OpenText WEMWith Web Experience Management,organizations can provide compelling,responsive experiences across omni-channel touch-points that support allenterprise information platforms,languages, devices, social, and richmedia requirements.
  • Please connect with us.We love to talk about this stuff.opentext.com/WEM