The Impact of Digital Media on Society

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Tom Jenkins, Executive Chairman and Chief Strategy Officer of OpenText, illustrates how Digital Media is affecting us across the globe, in terms of the proliferation of digital media and how both …

Tom Jenkins, Executive Chairman and Chief Strategy Officer of OpenText, illustrates how Digital Media is affecting us across the globe, in terms of the proliferation of digital media and how both organizations and governments will be required to manage growing volumes of content to remain competitive and innovative.

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  • We definitely have to be more aware of the impact of social media on society. I'm particularly concerned about the impact smartphones are having on conversation. Time and time again you see people playing on their smartphones when they could be talking and sharing things verbally with one another. I felt so strong about this that I wrote a piece about it at http://www.squidoo.com/smart-phones-ruin-society if you were interested.
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  • 1. The Impact of Digital Media on Society Tom Jenkins Chairman, Canadian Digital Media Network Executive Chairman & Chief Strategy Officer, OpenText
  • 2. Digital Media: Digitizing Analog World Just a kids game? Or is there something more going on?
  • 3. Digital Media Driving Innovation
    • Canada is first to use a secure social network at a G8/G20
  • 4. Agenda
    • Why Digital Media Matters
    • Background
    • The Challenge for Society
    • Impact on Society
    • Early Success
    • Digital Media in the Future
    • Summary
    Copyright © Open Text Corporation. All rights reserved. Slide
  • 5. Agenda
    • Why Digital Media Matters
    • Background
    • The Challenge for Society
    • Impact on Society
    • Early Success
    • Digital Media in the Future
    • Summary
    Copyright © Open Text Corporation. All rights reserved. Slide
  • 6. Big Issue for Canada: Relative Productivity Gap Effective investment in ICT is often cited as a contributor to productivity
  • 7.
    • It would not be wise to miss the Information Revolution – any part of it!
    China Missed the Industrial Revolution
  • 8.
    • Digital underpins all other sectors in society
    • Digital is critical to the pace of innovation
    Canadian Digital Strategy
  • 9. Agenda
    • Why Digital Media Matters
    • Background
    • The Challenge for Society
    • Impact on Society
    • Early Success
    • Digital Media in the Future
    • Summary
    Copyright © Open Text Corporation. All rights reserved. Slide
  • 10. OpenText: The Original “Google” Jerry Yang CEO of Yahoo and Tom Jenkins CEO of Open Text launch in 1995.
    • OpenText provided the web search for MSN, MCI, Yahoo, IBM, etc.
    • OpenText Index was one of the most used web pages in early 90s.
    • OpenText moved into corporate search.
    • Today it is a billion dollar Canadian company.
  • 11. With Significant Global Reach Copyright © Open Text Corporation 2008 - 2010. All rights reserved. Slide 1 in 3 global Internet users view content enabled by OpenText technology.
  • 12. Agenda
    • Why Digital Media Matters
    • Background
    • The Challenge for Society
    • Impact on Society
    • Early Success
    • Digital Media in the Future
    • Summary
    Copyright © Open Text Corporation. All rights reserved. Slide
  • 13. A challenge for all of us Slide
  • 14. Agenda
    • Why Digital Media Matters
    • Background
    • The Challenge for Society
    • Impact on Society
    • Early Success
    • Digital Media in the Future
    • Summary
    Copyright © Open Text Corporation. All rights reserved. Slide
  • 15. Digital is affecting culture across the world
    • He became a newspaper editor after Gutenberg invented the press…
    A Broadcaster in the middle ages
    • What will today’s broadcasters and newspapers become with the arrival of the Internet?
    • It’s a fundamental question for our society and our economy
    ?
  • 16. Television value chain, 1975 © 2007 Communications Management Inc. Advertisers Content Producers Cons- umers Movie theatres Conventional TV Cable
  • 17. The video value chain, 2007-2012 © 2007 Communications Management Inc. Advertisers and satel- lite , PVRs, EPGs, etc. Content Producers Cons- umers VOD PPV Internet streaming to devices/storage Movie theatres Specialty TV (cable channels) Peer-to-peer file-sharing Internet streaming to devices/real time Conventional TV Cable Early Internet applications Pay TV Home Video Set-top boxes Consumer-generated Industry- produced
  • 18. Why do we regulate?
    • To manage Human or Societal behavior
    • We need to ensure a place on the Canadian shelf for Canadian stories. That is key to our sense of being Canadian
    • There must create a framework within which content creators and distributors can build viable, vibrant companies
    • We have international obligations
  • 19. BBC’s – iPlayer – A Global Audience
      • Deliver to an audience of 3 billion cell phone users
  • 20. Innovation/Productivity Impact: Manuals Printed manual Online manual using video
  • 21. CDMN Research into Content The Private Web The Deep Web The Public Web Less than 1% of what’s online is available to the public through sites like Google Most of the data that has been digitized is not available. Canada has only digitized 1% of the content created by Canadians. Secure. Behind the Firewall.
  • 22. Digital Natives Are Now A Major Driver Radio TV SmartPhone
  • 23. Agenda
    • Why Digital Media Matters
    • Background
    • The Challenge for Society
    • Impact on Society
    • Early Success
    • Digital Media in the Future
    • Summary
    Copyright © Open Text Corporation. All rights reserved. Slide
  • 24. Canada 3.0 in May in Stratford, Ontario
  • 25. Canada 3.0 Participation – 2,500 attendees
  • 26. CDMN Research Demonstration Project
  • 27. Digital Media at G20 – Canada on stage
    • www.vg20.org
    • www.vg20net.org
    • www.g20net.org
    Slide
  • 28. G20 Participants in Digital Media
      • G20 – Government participants from 40 countries
      • B20 – Business organizations and corporations
      • Y20 – Youth organizations and participants
      • P20 – World Press accredited to the G20
      • G20 NET – Librarians, Guides, Content Matter Experts, Editors
      • More than 20,000 participants
  • 29. Secure, Hosted, Mobile “G20 Facebook”
  • 30. “ Facebook/YouTube/Wiki/Google”
  • 31. Mobile Platforms Slide
  • 32. New Online Immersive Technologies Slide
  • 33.
    • Canadian Museum of Science and Technology modernizing how it engages its clients
    • Bridging traditional geographical gaps through 2.0 technologies
    • Engaging digitally native generations in the process
    Modernizing Museums
  • 34. Agenda
    • Why Digital Media Matters
    • Background
    • The Challenge for Society
    • Impact on Society
    • Early Success
    • Digital Media in the Future
    • Summary
    Copyright © Open Text Corporation. All rights reserved. Slide
  • 35. The Web is Evolving From newspaper style publishing to multi-media broadcasting to interactive social networks communicating in rich media Slide
  • 36. The Rise of Social Networking
  • 37. Digital Content is on a Geometric Progression The single biggest issue facing organizations are the content scaling issues Content will double every month! 2,048 increase in one year! Storage ExaBytes PetaBytes Time 2015 2010
  • 38. Moving Away From Keyboard Entry … and away from our desks
  • 39. To Mobile Access
  • 40. Learn more about Digital Media! Available on iPad Available in the Cloud
  • 41. Agenda
    • Why Digital Media Matters
    • Background
    • The Challenge for Society
    • Impact on Society
    • Early Success
    • Digital Media in the Future
    • Summary
    Copyright © Open Text Corporation. All rights reserved. Slide
  • 42. Thank You
  • 43.
    • Visit Tom Jenkins’ Blog: Content Shift