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Monetize Your Content with Open Text ECM Suite 2010
 

Monetize Your Content with Open Text ECM Suite 2010

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Monetize Your Content With Open Text ECM Suite 2010

Monetize Your Content With Open Text ECM Suite 2010

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  • Monetization is not just revenue from the Web but also about leveraging hidden content, exposing it through new channels and new mediums of conversation. Facilitates monetizing contentUsers can create, access, publish and distribute content from any application.Access content anywhere, anytime, any how through any device.Increase communication Enable user generated conversations to build an internal and external collaborative cultureImprove customer experienceProvide dynamic, personalized, relevant, and media-rich content to attract, retain, and convert high value customersImprove employee efficiencyDeliver an aggregated, contextual content view to improve access to information, promoting better decision making
  • Like the Web was in the 90’s - everyone knew they needed to use the Web, most were unsure how. Now, content is being viewed on mobile devices, social networks and collaborative workspaces – how will organizations keep up?The Hay Group found that offices with engaged employees were up to 43% more productive.Companies using Web 2.0 tools achieved 18% increase in engagement (1% of those that didn’t) (Aberdeen Group)‏ .Engaged employees have been statistically linked with innovation events and better problem solvingTowers Perrin survey cited earlier:Eighty-four percent of highly engaged employees believe they can positively impact the quality of their organization’s products, compared with only 31 percent of the disengaged.Seventy-two percent of highly engaged employees believe they can positively affect customer service, versus 27 percent of the disengaged.Sixty-eight percent of highly engaged employees believe they can positively impact costs in their job or unit, compared with just 19 percent of the disengaged
  • Helping people communicate and be productive anytime, anywhere
  • -Delivering engaging web experiences is becoming increasingly important. Leading consumer sites such as Facebook, Amazon, YouTube, and Google combined with increasingly sophisticated mobile applications (e.g., iPhone) are setting a high bar for consumer expectations online.- Many companies are not meeting their online business goals because they are not delivering engaging or differentiated web experiences.The best web experiences combine the following attributes to strike an emotional chord with consumers during all phases of the customer lifecycle.1. Relevant – Consumers want information and services that are relevant to who they are, what their context is and what they are trying to accomplish. Make it easy and interesting for ME!2. Multichannel - We live in a society that is always connected – people expect the ability to access what they need, when they need it, at any time of the day. Make the experience convenient…3. Social – People expect the ability to make their voice heard, to learn from what others think, to engage in raging debates on topics that interest them. People and the community have the power…4.Immersive – Web experiences consisting primarily of text and images are boring! Immersive (“lean in”) experiences demand rich, interactive content such as flash, video, and applications (e.g., polls). Look at video on the web – 3 years ago versus today.These attributes when combined can create effective and engaging web experiences that connect with consumers.Version #2 The Web has evolved to become the most important channel for interacting with consumers, customers, partners, and employees. The Web channel provides the opportunity to maximize business results by reducing operational costs, increasing profitable revenue, and strengthening customer loyalty. This is not a new concept – however, many companies are not meeting their online business goals because they are not delivering engaging or differentiated web experiences. To make matters worse, leading consumer sites such as Facebook, Amazon, YouTube, and Google combined with increasingly sophisticated mobile applications (e.g., iPhone) are setting a high bar for consumer expectations online. The best web experiences combine the following attributes to strike an emotional chord with consumers during all phases of the customer lifecycle. Relevant (Personal)“Understand me – make it easy for me to… find stuff quickly, show me stuff I actually care about, help me discover new things that may be of interest to me, … me, me, me!!!”Consumers don’t have time to browse through the massive amount of content that exists on most web sites today. They expect the Web experience to deliver what they need quickly and easily. Most users won’t read beyond the first few results on a search. They want information that is relevant to who they are, what their context is and what they are trying to accomplish.Multichannel (Convenience)“Anything, anytime, anywhere!” We live in a society that is always connected – people expect the ability to access what they need, when they need it, at any time of the day. The iPhone is raising the bar in regards to the types of applications delivered over mobiles devices – simple, text based mobile sites are becoming a thing of the past…Social (Community)“I want my voice to be heard and I want to know what other people think…”The web is a social medium – people expect the ability to make their voice heard, to learn from what others think, to engage in raging debates on just about any topic (e.g., sports). Social is about connecting people and giving consumers the power over content, allowing them to contribute, participate, rate and select content. Social is about trust. It is about practical, trusted information from people like you. It is about connecting people with like-minded interests to create value. Consumers have the power… Immersive (Interactive)“Engage me…” Web pages consisting primarily of text and images are boring!!! Immersive experiences demand rich, interactive content such as flash, video, and applications (e.g., polls). Video usage on the web has increased dramatically over the last couple of years – just imagine what a standard web experience will be like in 2-3 years from now… can you afford to wait? Is your competition waiting…?It is about making the experience relate to the user emotionally, developing a connection with the user that eventually results in loyalty and advocacy“
  • Like the Web was in the 90’s - everyone knew they needed to use the Web, most were unsure how. Now, content is being viewed on mobile devices, social networks and collaborative workspaces – how will organizations keep up?The Hay Group found that offices with engaged employees were up to 43% more productive.Companies using Web 2.0 tools achieved 18% increase in engagement (1% of those that didn’t) (Aberdeen Group)‏ .Engaged employees have been statistically linked with innovation events and better problem solvingTowers Perrin survey cited earlier:Eighty-four percent of highly engaged employees believe they can positively impact the quality of their organization’s products, compared with only 31 percent of the disengaged.Seventy-two percent of highly engaged employees believe they can positively affect customer service, versus 27 percent of the disengaged.Sixty-eight percent of highly engaged employees believe they can positively impact costs in their job or unit, compared with just 19 percent of the disengaged
  • Improved Self-serviceBuild loyalty and satisfactionCustomer retention is 50% higher for community users than non-community usersGain insightsCustomer issues or problems surface in the community days or weeks before they appear in other channelsIncrease salesCommunity users spend 50% more than non-community usersReduce marketing costsUse grassroots evangelism to promote your brandSelf Service – for minimal dependence on IT :Portal/OTCS/OTSCKnowledge and Expert  Management – aided by wikis, blogs, communities, and web 2.0 social bookmarking and sharing capabilities: Portal /OTCS/OTSCDynamic User Driven Information Delivery “In Context” - allowing for updated and relevant content surfacing via most popular, latest, among others with feeds & subscriptions OTCS/OTSC/CoPPersonalization – allows users to tag, share and manage relevant content in their personalized dashboards :OTCSUnified Platform for Implementing Business Solutions – One stop interface for implement departmental and enterprise wide business solutions : Portal and CS2009Consumerization and Web 2.0 technologies are compelling forces. End users are exerting more control over their IT products and services than ever before, and this trend is anticipated to continue. As end users gain more control, they will demand a more-integrated view, spanning multiple delivery models and work contexts. Users will also increasingly demand more consumerlike delivery models that leverage technologies they already use day to day.Source: Gartner Dataquest Forecast Analysis: Enterprise Application Software, Worldwide, 2008-2013, 3Q09 Update, Published 27 October

Monetize Your Content with Open Text ECM Suite 2010 Monetize Your Content with Open Text ECM Suite 2010 Presentation Transcript

  • Monetize
    Capitalizing on Content … Everywhere
    • Communication
    • Engagement
    • Efficiency
    • Transparency
  • Extending the Value of Content
    92% cite the need for “connecting people across geographies” and “increasing productivity”
    only 14% of organizations have embraced social media in the last 2 years
    mobile professionals to reach 89% worldwide by 2014
  • Impact of
    Improved
    Monetization
    Global
    Relevant
    Accessible
    Social
    Immersive
  • Open Text Delivers New Company-Wide Intranet for Hyatt – Drives Productivity and Collaboration
    Challenges
    • Ineffective knowledge sharing and collaboration
    • Lack of consistent branding and communication
    • Need to address diverse needs of staff
    Solution
    • Open Text Web Experience Management, Collaboration, Portal
    Business Value
    • Simplified global project management
    • Improved search capabilities for information sharing and collaboration
    • Instant updates on procedures and policies for staff using intuitive interface
    • Social collaboration capabilities drives innovation and knowledge sharing
    Industry: Hospitality
  • Social Information Exchange
    Combine Information Management,
    Collaboration, Social Networking
    and an engaging Presentation Interface
    to drive revenue, open new opportunities
    • Increase Transparency
    • Derive Social Capital
    • Connect Knowledge Experts
  • Click to visit the Open Text ECM Suite 2010 Siteand discover how to Do More With Your Content.