Market Pulse: Approaches to Enterprise Information Management

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A survey was conducted among members of the CIO Forum on LinkedIn, on behalf of OpenText, to explore how senior IT and business executives perceive enterprise information management.

A survey was conducted among members of the CIO Forum on LinkedIn, on behalf of OpenText, to explore how senior IT and business executives perceive enterprise information management.

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  • 1. Market Pulse: Approaches to Enterprise Information Management Conducted on behalf of OpenText Presented by: IDG Research Services September 20121 CONTENT COMMUNITY CONVERSATION CONVERSION
  • 2. Introduction  This survey was conducted via the Internet among members of the CIO Forum on LinkedIn to explore how senior IT and business executives perceive enterprise information management.  On August 27, 2012, members of CIO’s LinkedIn Forum received an email notification inviting them to participate in the survey.  Respondents are primarily IT executives (74%) and senior business executives (18%) at enterprise companies (the average IT budget is $248 million) employed in a cross- section of industries. Sixty percent (60%) report directly to the CEO, CIO or CFO. A more detailed respondent profile is included at the back of this report.  The study closed on September 7, 2012. Results in this report are based on a total of 137 responses.2
  • 3. Key Findings  IT’s involvement in enabling top business objectives has grown over the past 2 years. Respondents report that increasing business productivity is their number one business objective, and 75% indicate IT is playing an increasingly crucial role in enabling productivity.  While just under one-third (31%) indicate information management is a strategic priority at their organizations, nearly all view information management as an important means of solving business challenges.  The majority (80%) consider it highly important to have a comprehensive enterprise-wide information management strategy, however many organizations are still in the planning stage. Just over one-third have an enterprise-wide information management strategy in place currently and 40% report their organizations are planning to develop one.  IT management is highly involved in driving information management strategy, especially at organizations where information management is a strategic priority.  Enabling better data access, reducing costs, and increasing IT/business alignment are top business drivers for implementing an enterprise-wide information strategy. Mobility and Big Data initiatives are also significant contributors to increased demand for a comprehensive strategy.  The organizational culture is often the biggest barrier to implementing an enterprise-wide information management strategy. Lack of standardized processes and/or organizational role definitions, as well as internal politics and culture issues, are most often identified as challenges.  Respondents prefer a tighter level of integration between information management initiatives. More than two-thirds consider complete information, better collaboration, and better agility to be highly important potential benefits of integrating information management initiatives.3
  • 4. SURVEY RESULTS4
  • 5. Top business objective over the next 12 months: Increasing business productivity (NET) Very Somewhat Not very Not at all Critical Top 2 important important important important Increasing business productivity 80% 26% 55% 12% 2% 5% Growing revenue 77% 43% 34% 15% 1% 7% Improving the quality of information 75% 24% 51% 18% 3% 4% Reducing costs/improving efficiency 74% 33% 41% 18% 4% 4% Improving customer satisfaction 74% 30% 44% 20% 2% 4% Increasing business agility 66% 22% 44% 26% 4% 4% Improving employee engagement 64% 15% 50% 25% 7% 4% Creating competitive advantage 63% 26% 36% 22% 9% 7%Q1: In your opinion, how important are the following business objectives at your organization over the next 12 months?Base: 137 respondents5
  • 6. IT’s involvement in enabling top business objectives has grown over the past 2 years, although this change is not as significant when it comes to IT’s role in growing revenue. Imp. (NET) Increased Increased Decreased Decreased No change Rank Top 2 significantly somewhat somewhat significantly #4 Reducing costs/improving efficiency 76% 33% 43% 20% 2% 2% #1 Increasing business productivity 75% 35% 40% 22% 1% 2% #3 Improving the quality of information 73% 38% 35% 24% 1% 2% #6 Increasing business agility 70% 33% 37% 26% 1% 2% #5 Improving customer satisfaction 66% 29% 36% 31% 1% 2% #8 Creating competitive advantage 60% 26% 34% 36% 1% 2% #7 Improving employee engagement 57% 20% 37% 37% 4% 2% #2 Growing revenue 57% 18% 39% 38% 4% 1%Q2: In your opinion, how has IT’s role in enabling the following business objectives changed over the past 2 years?Base: 137 respondents 6
  • 7. Nearly all report their organizations view information management as being of some importance; 31% consider information management to be a strategic priority. How Does Your Organization Generally Perceive Information Management? As a strategic priority, critical 9% to supporting future business 5% objectives 31% As a necessary means of solving existing business challenges Of low importance due to a lack of need by the organization at this time 55% Dont knowQ3: Regardless of current investment plans, how does your organization generally perceive information management?Base: 137 respondents7
  • 8. The majority (80%) consider it highly important to have a comprehensive enterprise-wide information management strategy… Importance of Having a Comprehensive Enterprise-wide Information Management Strategy Not very important 1% Not at all important 5% Somewhat important 14% Critical 31% Very important 49%Q5: Regardless of your company’s current approach, how important is it to have a comprehensive enterprise-wideinformation management strategy? Base: 137 respondents8
  • 9. …however many organizations are still in the planning stage.Just over one-third have an enterprise-wide informationmanagement strategy in place currently. Does Your Organization Have an Enterprise-Wide Information Management Strategy? Yes, there is one consistent information management strategy 9% across the organization 13% No, but we have plans to develop 38% an enterprise-wide information management strategy within the next 12 months No, and we have no plans to develop an enterprise-wide information management strategy 40% Dont knowQ4: Does your organization currently have an enterprise-wide information management strategy?Base: 137 respondents9
  • 10. IT management is highly involved in driving information management strategy, especially at organizations where information management is a strategic priority. Level of Involvement in Driving Information Strategy at Organization (NET) Involvement IT management 76% 18% 6% 94% (CIO, CTO, VP, etc.) Executive management 41% 41% 18% 82% (CEO, Board, President, etc.) Marketing executives 26% 43% 31% 69% (CMO, VP, etc.) Significant involvement Some involvement Little to no involvementQ6: How involved are each of the following groups in driving information strategy at your organization?Base: 137 respondents10
  • 11. Enabling better data access, reducing costs, and increasing IT/business alignment are identified as top business drivers for implementing an enterprise-wide information strategy. Top Business Drivers for Implementing an Enterprise-Wide Information Management Strategy Enabling better data access and analysis 64% Reducing costs and increasing efficiencies 61% Increasing IT alignment with the business 57% Improving the ability to react quickly to changes in … 45% Improving customer responsiveness/satisfaction 44% Boosting productivity/time to market 34% Designing/launching new product or service offerings 31% Improving new customer acquisition efforts 24% Entering new market segments 22% Other 5% None of the above 9%Q7: What are the top business drivers for implementing an enterprise-wide information management strategy?(Please select the top five.)Base: 137 respondents11
  • 12. Mobility and Big Data initiatives are the most significant contributors to increased demand for an enterprise-wide information management strategy. (NET) Impact An increasingly mobile/remote 34% 39% 17% 9% 74% workforce Big Data/Increased demand for 70% 36% 34% 22% 8% analytics The need to manage information across a wide 29% 41% 24% 6% 70% variety of devices Cloud computing deployments 23% 34% 28% 15% 58% Increased interest in collection and analysis of data from social 12% 37% 38% 13% 49% media initiatives Significant impact Moderate impact Little to no impact Not applicableQ8: How significant are the following trends contributing to increased demand for an enterprise-wide informationmanagement strategy at your organization? Base: 137 respondents12
  • 13. Lack of standardized processes and/or organizational role definitions, as well as internal politics and culture issues, are top barriers to implementing an enterprise-wide information management strategy. Lack of standardized processes 39% Clarifying org. roles & responsibilities for information management 38% Internal politics 35% Corporate culture 35% Dealing with an increasing variety of data sources 32% Legacy technologies 31% Lack of an integration strategy 31% Poor communications within the company 31% Information is of poor quality - poorly organized, redundant, etc.) 31% Streamlining information management processes 31% Skill/knowledge gaps within IT 29% Hard to build an ROI case for integrating these initiatives 28% Complex systems 24% Costs of improving the infrastructure 24% Inflexible IT structure 14% Other 4% None of the above 9% Q9: What are your organization’s top challenges in creating and implementing a comprehensive, enterprise-wide information management strategy? (Please select all that apply.) Base: 137 respondents13
  • 14. Respondents have multiple information management initiatives underway. Information Management Initiatives Underway Content management (documents, email 56% management, digital assets) Information governance 47% Collaboration 47% Business Process Management (BPM) 44% Web content and customer experience 34% management (CEM) Other 6% None of the above 13%Q10: Which of the following information management initiatives are underway at your organization?(Please check all that apply.)Base: 137 respondents14
  • 15. Respondents prefer a tighter level of integration between information management initiatives. Level of Integration Between Level of Integration Between Information Management Initiatives Information Management Initiatives -TODAY- -PREFERRED- 8% 15% 9% 5% Highly integrated 28% 49% Somewhat integrated 37% 49% Siloed Dont knowHighly integrated - the various components of information management are tightly merged and executed in conjunctionwith each other to achieve common business goalsSomewhat integrated - there is some degree of coordination between the various components of informationmanagement, but these are primarily seen as separate initiativesSiloed - there is little to no coordination between different components of information management; these are separateinitiatives with separate goals Q11a: How integrated are various information management initiatives at your organization (e.g., business process management (BPM), enterprise content management (ECM), content and experience management (CEM)? Q11b: Regardless of how integrated these initiatives are today, what is the preferred level of integration between various components of information management (e.g., business process management (BPM), enterprise content15 management (ECM), content and experience management (CEM)? Base: 137 respondents
  • 16. More than two-thirds consider complete information, better collaboration, and better agility to be highly important potential benefits of integrating information management initiatives. (NET) Very Somewhat Not very Not at all Critical Top 2 important important important important More complete/reliable information available for decision- 78% 39% 39% 18% 1% 3% making Better ability to collaborate/share information across 72% 28% 43% 22% 3% 4% applications or departments Better agility/ability to react quickly to changing business 67% 28% 39% 24% 4% 4% needs Improved customer responsiveness 64% 23% 41% 26% 7% 4% Enhanced business continuity/disaster recovery 64% 19% 45% 27% 5% 4% Improved ability to meet compliance and regulatory 62% 28% 34% 28% 6% 4% requirements Improved TCO and cost efficiencies 61% 14% 47% 31% 5% 4% Increased protection from security threats and data leaks 60% 26% 34% 29% 5% 6% Improved data access and self-service for employees 60% 25% 35% 28% 7% 4% Better ability to enforce information access policies 55% 15% 41% 36% 4% 4% Q12: How important are the following potential benefits of more tightly integrating information management initiatives at your organization (e.g., business process management (BPM), enterprise content management (ECM),content and experience management (CEM)? Base: 137 respondents16
  • 17. Poor business decisions, lower productivity, increased burden on IT and increased costs are viewed as the top risks associated with information silos. Risks Presented By Information Silos Business decisions based on poor quality or 62% incomplete information Lower productivity/less ability to collaborate 58% across departments or functions Increased burden on IT to manage multiple 56% data silos Increased costs/lower efficiency 54% Security risks 39% Inability to enforce information access policies 36% Missed opportunities to gain market share 28% Inability to adequately meet compliance and 28% regulatory requirements Other 3% None of the above 9%Q13: What are the top risks presented by information silos at your organization? (Please select the top five.)Base: 137 respondents17
  • 18. The majority agree that their organizations have yet to maximize the potential business value of their data.“We have yet to maximize the potential business value in the data and/or media our organization currently owns and collects.” Strongly disagree 4% Neither agree nor disagree 12% Strongly agree 39% Agree 45%Q15: Please rate your level of agreement with the above statement:Base: 137 respondents18
  • 19. What are the top three business goals or objectives that your organization could accomplish with a more comprehensive, integrated information management strategy? (Open-ended)* More complete view of Better data access Better decision-making the customer Increased customer Better compliance Cost reduction retention Better productivity Standardization Increased revenue*These represent top mentions. A complete list of verbatim responses will be provided.19
  • 20. DEMOGRAPHIC PROFILE20
  • 21. Job Title IT MANAGEMENT (NET) 74% CIO, CTO 26% Director 19% Manager 16% Executive VP, Senior VP, General Manager 6% VP 4% CSO 2% Supervisor 1% BUSINESS MANAGEMENT (NET) 18% CEO, Chairman, President 7% Director 4% Executive VP, Senior VP, General Manager 2% VP 2% Manager, Supervisor 1% CFO, Controller, Treasurer 1% OTHER (NET) 8% Consultant 5% Other (Non Manager) 3% Q16: Which of the following best describes your title within your organization? Base: 137 respondents21
  • 22. Direct Report CEO/President/Owner/Partner 29% CIO/CTO 18% CFO, Controller 13% IT Director/Manager 10% IT SVP/EVP/VP 9% SVP/EVP/VP (non-IT) 6% Director/Manager (non-IT) 5% Board of Directors 3% Other 7% Q17: To whom do you directly report? Base: 137 respondents22
  • 23. Industry/Function Banking & Financial Services, Insurance 14% Hardware/Software/Networking Technology 14% Public sector/Nonprofit (including government and 13% education) Life 12% Sciences, Pharmaceuticals, Biotechnology, Healthcare Business/Professional Services 11% Manufacturing/Auto/Industrial 6% Consumer Goods, Food & Beverage 5% Chemicals/Energy/Utilities 4% Wholesale/Retail trade 4% Communications/Media 3% Aerospace/Defense 2% Entertainment, Travel & Hospitality 1% Other 11% Q18: Which of the following best describes your organization’s industry or function? Base: 137 respondents23
  • 24. IT Budget for FY2013 $1.5 billion or more 6% $1 billion to $1.49 billion 4% $500 million to $999.9 million 6% Average IT budget: $248.4 million $250 million to $499.9 million 5% $100 million to $249.9 million 9% $50 million to $99.9 million 4% $10 million to $49.9 million 17% Less than $10 million 39% Not sure 11% Q19: ;What is your organization’s overall IT budget for FY2013 (including any business unit spending)? Base: 137 respondents24
  • 25. Join the discussion here:http://www.linkedin.com/gro ups/CIO-Forum-48613 Follow us on Twitter: twitter.com/OpenText Learn more: opentext.com/EIM