Digital Media and its Impact on Canada

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From a presentation given in Atlantic Canada, Tom Jenkins, Executive Chairman and Chief Strategy Officer of OpenText, discusses how digital media can make Canadian companies more productive, innovative, and competitive. “Canadians know that in order to compete to win, they must embrace new opportunities in a globalized world. We can do this by putting in place a world-class, digitized business environment, more competition, and more effective collaboration between business and all levels of government.”

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  • Digital Media and its Impact on Canada

    1. 1. Digital Media & the Impact on Canada Tom Jenkins Chairman, Canadian Digital Media Network Executive Chairman & Chief Strategy Officer, OpenText
    2. 2. Digital Media: Digitizing Analog World Just a kids game? Or is there something more going on?
    3. 3. Digital Media at Highest Level - in Canada <ul><li>Canada is first to use a secure social network at a G8/G20 – delivered by all of us. How? </li></ul>
    4. 4. Agenda <ul><li>Why Digital Media Matters </li></ul><ul><li>Background </li></ul><ul><li>The Challenge for Public Sector </li></ul><ul><li>Impact on Society </li></ul><ul><li>Early Success </li></ul><ul><li>Digital Media in the Future </li></ul><ul><li>What You Can Do </li></ul><ul><li>Summary </li></ul>Copyright © Open Text Corporation. All rights reserved. Slide
    5. 5. Agenda <ul><li>Why Digital Media Matters </li></ul><ul><li>Background </li></ul><ul><li>The Challenge for Public Sector </li></ul><ul><li>Impact on Society </li></ul><ul><li>Early Success </li></ul><ul><li>Digital Media in the Future </li></ul><ul><li>What You Can Do </li></ul><ul><li>Summary </li></ul>Copyright © Open Text Corporation. All rights reserved. Slide
    6. 6. Big Issue for Canada: Relative Productivity Gap Effective investment in ICT is often cited as a contributor to productivity
    7. 7. <ul><li>Digital underpins all other sectors in society </li></ul><ul><li>Digital is critical to the pace of innovation </li></ul>Canadian Digital Strategy
    8. 8. Agenda <ul><li>Why Digital Media Matters </li></ul><ul><li>Background </li></ul><ul><li>The Challenge for Public Sector </li></ul><ul><li>Impact on Society </li></ul><ul><li>Early Success </li></ul><ul><li>Digital Media in the Future </li></ul><ul><li>What You Can Do </li></ul><ul><li>Summary </li></ul>Copyright © Open Text Corporation. All rights reserved. Slide
    9. 9. Collaboration in Canada
    10. 11. CDMN Partnership
    11. 12. Digital Media in Universities
    12. 13. SSHRC and Digital Humanities
    13. 14. OpenText: The Original “Google” Jerry Yang CEO of Yahoo and Tom Jenkins CEO of OpenText launch in 1995. <ul><li>OpenText provided the web search for MSN, MCI, Yahoo, IBM, etc. </li></ul><ul><li>OpenText Index was one of the most used web pages in early 90s. </li></ul><ul><li>OpenText moved into corporate search. </li></ul><ul><li>Today it is a billion dollar Canadian company. </li></ul>
    14. 15. Social Work Places Builds ‘Facebook’ for Organizations
    15. 16. With Significant Global Reach Copyright © Open Text Corporation 2008 - 2010. All rights reserved. Slide 1 in 3 global Internet users view content enabled by OpenText technology.
    16. 17. Agenda <ul><li>Why Digital Media Matters </li></ul><ul><li>Background </li></ul><ul><li>The Challenge for Public Sector </li></ul><ul><li>Impact on Society </li></ul><ul><li>Early Success </li></ul><ul><li>Digital Media in the Future </li></ul><ul><li>What You Can Do </li></ul><ul><li>Summary </li></ul>Copyright © Open Text Corporation. All rights reserved. Slide
    17. 18. A challenge for all of us Slide
    18. 19. The Need for Focus <ul><li>The boy rode on the donkey and the old man walked. As they went along, they passed some people who remarked, &quot;it was a shame the old man was walking and the boy was riding&quot;. The man and boy thought maybe the critics were right so they changed positions. Later, they passed some people that remarked, &quot;What a shame, he makes that little boy walk.&quot; They decided they both would walk! Soon they passed some more people who thought they were stupid to walk when they had a decent donkey to ride. So they both rode the donkey! </li></ul><ul><li>  Now they passed some people that shamed them by saying &quot;how awful to put such a load on a poor donkey&quot;. The boy and man said they were probably right so they decided to carry the donkey. As they crossed a bridge, they lost their grip on the animal and he fell into the river and drowned. </li></ul><ul><li>  Management Lesson: </li></ul><ul><li>If you try to please everyone, you will eventually lose your ass. </li></ul>
    19. 20. Agenda <ul><li>Why Digital Media Matters </li></ul><ul><li>Background </li></ul><ul><li>The Challenge for Public Sector </li></ul><ul><li>Impact on Society </li></ul><ul><li>Early Success </li></ul><ul><li>Digital Media in the Future </li></ul><ul><li>What You Can Do </li></ul><ul><li>Summary </li></ul>Copyright © Open Text Corporation. All rights reserved. Slide
    20. 21. Digital is affecting culture across the world <ul><li>He became a newspaper editor after Gutenberg invented the press… </li></ul>A Broadcaster in the middle ages <ul><li>What will today’s broadcasters and newspapers become with the arrival of the Internet? </li></ul><ul><li>It’s a fundamental question for our society and our economy </li></ul>?
    21. 22. YouTube – The Global Broadcaster For Under 25
    22. 23. Television value chain, 1975 © 2007 Communications Management Inc. Advertisers Content Producers Cons- umers Movie theatres Conventional TV Cable
    23. 24. The video value chain, 2007-2012 © 2007 Communications Management Inc. Advertisers and satel- lite , PVRs, EPGs, etc. Content Producers Cons- umers VOD PPV Internet streaming to devices/storage Movie theatres Specialty TV (cable channels) Peer-to-peer file-sharing Internet streaming to devices/real time Conventional TV Cable Early Internet applications Pay TV Home Video Set-top boxes Consumer-generated Industry- produced
    24. 25. Why do we regulate? <ul><li>To manage Human or Societal behavior </li></ul><ul><li>We need to ensure a place on the Canadian shelf for Canadian stories. That is key to our sense of being Canadian </li></ul><ul><li>There must create a framework within which content creators and distributors can build viable, vibrant companies </li></ul><ul><li>We have international obligations </li></ul>
    25. 26. BBC’s – iPlayer – A Global Audience <ul><ul><li>Deliver to an audience of 3 billion cell phone users </li></ul></ul>
    26. 27. Lots of Economic Reports
    27. 28. Competition Policy Review <ul><li>More open and outward-looking Canada is needed to take advantage of the new global economy. To do this, we must put in place: </li></ul><ul><ul><li>A world-class business environment to attract talent and capital </li></ul></ul><ul><ul><li>Strengthened businesses through greater competitive intensity, the driver of productivity and innovation </li></ul></ul><ul><ul><li>Effective collaboration between businesses and all levels of government </li></ul></ul>Competition Innovation Productivity
    28. 29. Big Issue for Canada: Relative Productivity Gap Effective investment in ICT is often cited as a contributor to productivity
    29. 30. Innovation/Productivity Impact: Manuals Printed manual Online manual using video
    30. 31. CDMN Research into Content The Private Web The Deep Web The Public Web Less than 1% of what’s online is available to the public through sites like Google Most of the data that has been digitized is not available. Canada has only digitized 1% of the content created by Canadians. Secure. Behind the Firewall.
    31. 32. Canada Project: Enable Canadians
    32. 33. What is a Digital Nation? <ul><li>Every citizen is connected </li></ul><ul><li>Every citizen can create in a digital expression </li></ul><ul><li>All content used in society is available </li></ul><ul><li>An ownership model is fair and transparent </li></ul><ul><li>Common activities in society are just as easy in digital </li></ul>
    33. 34. CDMN Healthcare Research Partnership <ul><ul><li>Innovative software that ties together key new web technologies in Digital Media, Web Solutions, Social Networking and Mobility. </li></ul></ul>
    34. 35. Digital Natives Are Now A Major Driver Radio TV SmartPhone
    35. 37. Agenda <ul><li>Why Digital Media Matters </li></ul><ul><li>Background </li></ul><ul><li>The Challenge for Public Sector </li></ul><ul><li>Impact on Society </li></ul><ul><li>Early Success </li></ul><ul><li>Digital Media in the Future </li></ul><ul><li>What You Can Do </li></ul><ul><li>Summary </li></ul>Copyright © Open Text Corporation. All rights reserved. Slide
    36. 38. Canada 3.0 in May in Stratford, Ontario
    37. 39. Canada 3.0 Participation – 2,500 attendees
    38. 40. CDMN Research Demonstration Project
    39. 41. Digital Media at G20 – Canada on stage <ul><li>www.vg20.org </li></ul><ul><li>www.vg20net.org </li></ul><ul><li>www.g20net.org </li></ul>Slide
    40. 42. G20 Participants in Digital Media <ul><ul><li>G20 – Government participants from 40 countries </li></ul></ul><ul><ul><li>B20 – Business organizations and corporations </li></ul></ul><ul><ul><li>Y20 – Youth organizations and participants </li></ul></ul><ul><ul><li>P20 – World Press accredited to the G20 </li></ul></ul><ul><ul><li>G20 NET – Librarians, Guides, Content Matter Experts, Editors </li></ul></ul><ul><ul><li>More than 20,000 participants </li></ul></ul>
    41. 43. Secure, Hosted, Mobile “G20 Facebook”
    42. 44. “ Facebook/YouTube/Wiki/Google”
    43. 45. Mobile Platforms Slide
    44. 46. New Online Immersive Technologies Slide
    45. 47. VG20.ORG
    46. 48. G20 Content Editors
    47. 49. <ul><li>Canadian Museum of Science and Technology modernizing how it engages its clients </li></ul><ul><li>Bridging traditional geographical gaps through 2.0 technologies </li></ul><ul><li>Engaging digitally native generations in the process </li></ul>Modernizing Museums
    48. 50. <ul><li>A global network of networks for all public sector employees </li></ul><ul><li>Network, engage, dialogue, break boundaries, etc. </li></ul><ul><li>A new way of making new connections </li></ul>Public Service Without Borders
    49. 51. Agenda <ul><li>Why Digital Media Matters </li></ul><ul><li>Background </li></ul><ul><li>The Challenge for Public Sector </li></ul><ul><li>Impact on Society </li></ul><ul><li>Early Success </li></ul><ul><li>Digital Media in the Future </li></ul><ul><li>What You Can Do </li></ul><ul><li>Summary </li></ul>Copyright © Open Text Corporation. All rights reserved. Slide
    50. 52. Digital Media: Pacing Change Slide <ul><li>OpenText will spend $1 Billion on Digital Media in the coming 5 years </li></ul><ul><li>Inventing the Future of Digital Media Management </li></ul><ul><li>OpenText ranked 15 th in R&D spending in Canada last year, up from 27th in one year </li></ul><ul><li>At current rate of spend and growth, OpenText will rank in the top 10 in corporate R&D spending this year in Canada </li></ul><ul><li>It did not rank on this list 10 years ago </li></ul><ul><li>The pace of change is accelerating </li></ul>
    51. 53. The Web is Evolving From newspaper style publishing to multi-media broadcasting to interactive social networks communicating in rich media Slide
    52. 54. The Rise of Social Networking
    53. 55. Digital Content is on a Geometric Progression The single biggest issue facing organizations are the content scaling issues Content will double every month! 2,048 increase in one year! Storage ExaBytes PetaBytes Time 2015 2010
    54. 56. Moving Away From Keyboard Entry … and away from our desks
    55. 57. To Mobile Access
    56. 58. Learn more about Digital Media! Available on iPad Available in the Cloud
    57. 59. Ch 13: Managing Content in the Cloud <ul><li>Cloud Architectures </li></ul><ul><li>Pros and Cons </li></ul>
    58. 60. Agenda <ul><li>Why Digital Media Matters </li></ul><ul><li>Background </li></ul><ul><li>The Challenge for Public Sector </li></ul><ul><li>Impact on Society </li></ul><ul><li>Early Success </li></ul><ul><li>Digital Media in the Future </li></ul><ul><li>What You Can Do </li></ul><ul><li>Summary </li></ul>Copyright © Open Text Corporation. All rights reserved. Slide
    59. 61. Management Lesson <ul><li>A crow was sitting on a tree, doing nothing all day. A small rabbit saw the crow, and asked him, &quot;Can I also sit like you and do nothing all day long? </li></ul><ul><li>  The crow answered: &quot;Sure, why not. So, the rabbit sat on the ground below the crow, and rested. All of a sudden, a fox appeared, jumped on the rabbit and ate it. </li></ul><ul><li>  Management Lesson: </li></ul><ul><li>To be sitting and doing nothing, you must be sitting very, very high up. </li></ul>
    60. 62. What Can You Do? <ul><li>Understand the importance of Globalization </li></ul><ul><li>Understand Digital Media as a driver </li></ul><ul><li>Understand the importance of the Network </li></ul><ul><li>Assess your Strengths & Weaknesses </li></ul><ul><li>Explore the Opportunities and Threats </li></ul><ul><li>Work had to come together on a strategy </li></ul><ul><li>Have several ideas to pursue </li></ul><ul><li>Take a long term view </li></ul>Slide
    61. 63. Agenda <ul><li>Why Digital Media Matters </li></ul><ul><li>Background </li></ul><ul><li>The Challenge for Public Sector </li></ul><ul><li>Impact on Society </li></ul><ul><li>Early Success </li></ul><ul><li>Digital Media in the Future </li></ul><ul><li>What You Can Do </li></ul><ul><li>Summary </li></ul>Copyright © Open Text Corporation. All rights reserved. Slide
    62. 64. <ul><li>“ A good hockey player plays where the puck is. A great hockey players plays where the puck is going to be&quot; - The Great One </li></ul>Digital Media for Canada
    63. 65. What does this mean for Canada? <ul><li>Our competitiveness as a country and as a society will depend on our ability to use technology wisely as an investment </li></ul><ul><li>To remain competitive we must do this better than rival countries and societies. </li></ul><ul><li>We only represent 2.5% of the world wide web </li></ul><ul><li>Lets punch above our weight! </li></ul>
    64. 66. Thank You
    65. 67. <ul><li>Visit Tom Jenkins’ Blog: Content Shift </li></ul>

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