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Why is social media important?
 

Why is social media important?

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    Why is social media important? Why is social media important? Presentation Transcript

    • MAD MEN
    • DALE CARNEGIE MAD MEN
    • SOCIAL MEDIA OLD MODEL NEW MODELNewspapers, Weeklies, Press Releases, Business Press, Facebook Fan Page, Twitter, Blogs, RSS FEED, Linkedin Broadcast Media (INDIRECT COMMUNICATION) (DIRECT COMMUNICATION) Enchanted Makeovers Blog for Hope, Causes on Facebook, Twitter, Targeted videos on YouTube, Cancer Action Network, More Birthdays Campaign
    • 88%Source: 2010 Online Giving Report on Blackbaud.com
    • Social Media provides targeted messagingfor many projects and diverse demographic groups.
    • http://www.facebook.com/nonprofits2011 3rd Annual Nonprofit Social Network Benchmark Report
    • http://www.facebook.com/nonprofits2011 3rd Annual Nonprofit Social Network Benchmark Report
    • 2011, 3rd Annual Nonprofit Social Network Benchmark Report
    • Giving SOCIAL
    • Tweetsgiving.org
    • Nonprofit 2.0 (November 2008)
    • The Non Profit Social Media Decision Guide, 2010
    • FUNDRAISING SOCIAL
    • blackbaud.com
    • Fundraisers have ALWAYS been Social
    • NOT a Conversation
    • 14-25* minutes on Facebook
    • DOING BEING
    • Build Awareness through PARTICIPATION “Something you Buy” “Something you Trust” “Something you Want” ADD TRUSTED NP“Something you Prefer” “Something you Love” “Something you Participate In”
    • SOCIAL MEDIA ENGAGEMENT
    • #1
    • #2
    • #3
    • #4
    • #5
    • #6
    • OBJECTIVES, then TacticsIMPACT 1 2 3 4 5 6 7 8 MONTHS
    • 2011 3rd Annual Nonprofit Social Network Benchmark Report
    • Social Media Usage Now Ubiquitous Among US Top Charities, Ahead of All Other Sectors, Report by Nora Ganim Barnes
    • 331,696 Likes on Facebook American Red Cross417,651 followers on Twitter444,817 Channel views & 3,370,304upload views on YouTube,BlogDisaster NewsroomCorporate and Consumer Websitesand Email NewslettersFacebook Features:Disaster News, Blog updates, Twitterfeeds, Causes, Videos, Photos, Red CASE STUDYCross Store
    • American Heart Association6,875 likes on Facebook8,858 Twitter FollowersYouTube : 206, 133channel views, 545,191Total upload views, 1,203subscribersFacebook Features:Games, Causes, Recipes,Videos, Events, PollsCASE STUDY
    • Association for the Help of Retarded Children, NYC492 Facebook Likes388 Twitter FollowersYouTube: 445 channelviews, 2,284 Totalupload viewsWordpress BlogUtilizes Facebook,Twitter, YouTube, Blogs CASE STUDY
    • 48, 149 Facebook Likes Girl Scouts of USA7,771 Twitter Followers42, 257 channel views &271,124 Total uploadviews on YouTubeBlog, FlickrSocial Media usageincludes Facebook,Twitter, YouTube, Blog,FlickrCASE STUDY
    • 6,386 Facebook likes Hofstra University4,713 Twitter Followers37,612 channel views,328,003 Total uploadviews on YouTubePhoto sharing throughYouTubeDiverse social presencefor constituent units:http://www.hofstra.edu/home/News/UR/ur_social.htmlCASE STUDY
    • Long Island Cares, Inc. The Harry Chapin Food Bank1,499 Facebook likesOnline Donationoptions using Networkfor Good websiteLittle Social MediaOutside Of FB &Organizational websiteCASE STUDY
    • 301,817 Facebook likes The Nature Conservancy68,738 followers onYouTube24,939 members onFlickr71,639 channel views,871,422 Total uploadviews on YouTubeSizable following onFacebook, Twitter,YouTube, Flickr, Blogs CASE STUDYthrough RSS Feeds
    • SUNY College at Old Westbury2,020 Facebook likes223 Twitter Followers3,122 channel views, 12,357Total upload views on YouTubeSUNY College at Old Westburyencourages use of Facebookand other social media bystudents, faculty, staff,alumni, fiends as outlined intheir social media policy. CASE STUDY
    • United Cerebral Palsy Association8,270 Facebook likes1,578 Twitter FollowersRSS FeedsOnline donations through“Network for Good”YouTube Channel –http://www.youtube.com/user/rgerholdt13,465 Channel views & 161,961 Totalupload viewsSocial interaction throughassociation website, Twitter,FB, RSS Feeds CASE STUDY
    • Biggest Energy Saver82 Facebook likes142 Twitter FollowersRSS FeedsBlogOnline community for discussionEnergy Saving App DevelopmentContestshttp://biggestenergysaver.com/Dedicated website to encourageTexans to save energy using SmartMeters CASE STUDY