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The Year of the User

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  • 1. THE YEAR OFTHE USERJim CurryOpenStack Co-FounderSVP and GM, Rackspace@jimcurry
  • 2. DEVELOPERS2010
  • 3. DEVELOPERS2010DEVELOPERSEARLY ADOPTERS2011-2012
  • 4. DEVELOPERS2010DEVELOPERSEARLY ADOPTERS2011-2012DEVELOPERSEARLY ADOPTERSUSERS2012-2013
  • 5. 549 millionNova API requests
  • 6. 99.94%API availability
  • 7. RUNNINGGrizzly
  • 8. PRIVATE CLOUD8,500DOWNLOADS
  • 9. RACKSPACEGLOBAL CLOUD NETWORK
  • 10. FOLSOMESSEXOPENSTACK CODE COMMITS14%30%54%GRIZZLYCODECOMMITS
  • 11. 45COMPANIESCONTRIBUTEDTO GRIZZLY
  • 12. This is not aboutany one company
  • 13. This is not aboutany one companyThis is aboutOpenStack
  • 14. @jajoneill jim@hubspot.comJim O’Neill, CIO @ HubSpotRelationshipin theCloudandA
  • 15. Dharmesh ShahCTO, HubSpotBrian HalliganCEO, HubSpot2006 A Year to Remember
  • 16. Changes in Consumer HabitsvsTHEN.
  • 17. Changes in Consumer HabitsvsNOW.THEN.
  • 18. CONSUMERS ARE IN CONTROL.
  • 19. NO ONE WAKES UPAND SAYS:“I can’t wait tocheck my spam!”
  • 20. the marketing playbookIS BROKEN.
  • 21. 86% skip TV ads91% unsubscribe from email200M on the Do Not Call list44% of direct mail is never openedthe marketing playbookIS BROKEN.
  • 22. Marketing peoplelove.
  • 23. love Product +MarketingCompany PeopleProduct Marketing=
  • 24. HubSpot’s ROCKET SHIP
  • 25. HubSpot’s ROCKET SHIP
  • 26. Zombie Servers
  • 27. More Zombie Servers
  • 28. Army of ZombieServers
  • 29. 2%Public CloudInstances FailOPERATIONAL COSTS MATTER
  • 30. 2% 20%Public CloudInstances FailInstanceTurnoverOPERATIONAL COSTS MATTER
  • 31. 99.99%WE NEEDED MORE RELIABILITY
  • 32. 99.99%WE NEEDED MORE RELIABILITYTarget Up Time
  • 33. We Needed MoreControl
  • 34. BETTING ON
  • 35. Diablo911/2011108 Cores0.9TB RAMBETTING ON
  • 36. Diablo Essex16911/2011 8/2012108 Cores0.9TB RAM224 Cores1.8TB RAMBETTING ON
  • 37. Diablo Essex Folsom16616911/2011 8/20121/2013108 Cores0.9TB RAM224 Cores1.8TB RAM2004 Cores21TB RAMBETTING ON
  • 38. GRIZZLY
  • 39. Public Cloud
  • 40. Private CloudPublic Cloud+
  • 41. Private CloudPublic Cloud Bare Metal+ +
  • 42. Image Parity
  • 43. Bare-metalPublic Private
  • 44. EFFICIENCY!
  • 45. 4xINCREASE INEFFICIENCYEfficiency in theSame Workloads
  • 46. CONTROL
  • 47. THELIVE DEMOCHALLENGE!
  • 48. Public
  • 49. PrivatePublic
  • 50. RainyHELLOmy name is
  • 51. InstallProvision ConfigureNetwork
  • 52. DEMO!
  • 53. YOU ARE IN CONTROL.
  • 54. WE
  • 55. WE
  • 56. THANK YOU.dev.hubspot.com
  • 57. Jim Curry@jimcurryjim.curry@rackspace.com
  • 58. Jim Curry@jimcurryjim.curry@rackspace.com
  • 59. Jim Curry@jimcurryjim.curry@rackspace.com