OpenStack Marketing Meeting - March 2014

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In this marketing meeting, OpenStack Foundation COO Mark Collier discusses plans to consolidate the number of commercial logos, and how companies offering OpenStack products can participate.

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OpenStack Marketing Meeting - March 2014

  1. 1. Current Commercial Logo Programs
  2. 2. Large number of logos is creating confusion ‣ Members companies are confused about which to use ‣ Some use them incorrectly ‣ Users aren’t always clear about the meaning ‣ Goal: simplify by consolidating # of logos
  3. 3. Proposed Logo Program Consolidation Program Name Current Proposed Built for OpenStack OpenStack Training Powered by OpenStack Storage Powered by OpenStack OpenStack Distribution OpenStack Cloud
  4. 4. Summary – two logos for most commercial use Powered by OpenStack software: ‣ Public Clouds ‣ Distributions ‣ Appliances Work with or as part of OpenStack powered clouds: ‣ Compute, Storage, and Networking Hardware that’s designed to work with OpenStack ‣ Cloud apps that integrate with the APIs ‣ Other potential future uses TBD And Training for… Training
  5. 5. For Extra Credit ‣Using the word “OpenStack” in product names ‣Technical Requirements for “OpenStack Powered”
  6. 6. Using the word “OpenStack” in product names ‣ In some cases “OpenStack” can be in a product name ‣ All names need to be approved by the Foundation and detailed in a signed TM license agreement ‣ The uses we generally approve vary by product type but are typically: Product Type Distribution ACME OpenStack Public Cloud ACME OpenStack Cloud Appliance ACME OpenStack-powered widget Storage specific product ACME widget powered by OpenStack Storage Services offering (generally) ACME service for OpenStack Training ACME Training for OpenStack
  7. 7. Technical Requirements for OpenStack Powered: No change from previous req. for cloud/distro/powered: ‣Use recent version1 of OpenStack code & expose APIs ‣Nova & Swift ‣Must pass FITS tests when available ‣Future updates likely pending #Defcore/TC/Board decisions, not a gate for this logo consolidation project 1“include the entirety of the OpenStack [Nova & Swift] code from either of the latest two releases and associated milestones”
  8. 8. Target Rollout ‣ April 2014 for new licensees ‣ Existing Distro/Cloud licensees can sign & start updating collateral starting in April, with goal of having all transitioned by late 2014 ‣ April/May 2014 for new licensees ‣ Existing “Built for” licensees can sign & start updating collateral starting in April, with goal of having all transitioned by late 2014

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