The Guardian's Open Platform is open for business

Commercial Launch of The Guardian’s Open Platform ...now open for business Thursday, 20 May 2010

Welcome Introduction Mike Bracken Commercial context Adam Freeman Working with us Matt Gilbert Case Study: Enjoy England David Fisher Summary Matt Gilbert Q&A Team Developer Challenge Everyone Thursday, 20 May 2010

From publisher to platform http://www.ﬂickr.com/photos/heliopaz/2007012694/ Thursday, 20 May 2010

CONTENT API DATA STORE POLITICS API MICROAPPS A service for selecting A directory of useful Open database of A framework for and collecting data curated by candidates, voting integrating 3rd party Guardian content for Guardian editors. It records, applications into re-use includes the Datablog constituencies, election guardian.co.uk. and the World Govt results, live data on Data search engine election day Thursday, 20 May 2010

Adam Freeman Director Consumer Media Thursday, 20 May 2010

Context • Difﬁcult economic times can make innovation feel a luxury • More important than ever • Digital Media back in growth • Time to raise expectations • Alignment of our commercial strategy and commitment to open editorial vision • £50k Guardian media support available Thursday, 20 May 2010

Guardian’s strong digital track record Thursday, 20 May 2010

.co.uk network Thursday, 20 May 2010

Thursday, 20 May 2010

“Our most interesting experiments lie in combining what we know with the experience, opinions and expertise of the people who want to participate rather than passively receive.” -- Alan Rusbridger, Cudlipp Lecture 2010 Thursday, 20 May 2010

Being part of the web Thursday, 20 May 2010

110 sites delivering 1.5M users Thursday, 20 May 2010

New ways of working • New technology blurs old distinctions • Take advantage of new platforms • Belief in operating behind closed doors simply not sustainable • Open Invitation to experiment and explore with us… Thursday, 20 May 2010

Matt Gilbert Head of Business Development Thursday, 20 May 2010

The Open Platform is open for business 1. Open in and Open Out 2. Tiered access 3. Revenue Models Thursday, 20 May 2010

Open In Open Out Applications built by Applications using Guardian partners that are integrated content built by partners into the Guardian network for other digital platforms Thursday, 20 May 2010

Open In Thursday, 20 May 2010

xxxxxx Thursday, 20 May 2010

Open Out Thursday, 20 May 2010

Open In and Open Out Thursday, 20 May 2010

3 Tiers of access 3 Revenue models Keyless: Free access to headlines, data, tags and meta data. No key required. Partner keeps associated revenue from page. Approved: License to publish articles in full. Guardian keeps embedded ad revenue, partner keeps rest of page revenue. Bespoke: Custom solutions for licensing content and integrating rich applications. Sponsorship, revenue share, co-development options available. Thursday, 20 May 2010

• Ofﬁcial, Guardian-branded Core • Commission-based partnership • Core to Guardian mission and goals • High level engagement <10 apps • ‘Powered by’ or Guardian branded Niche • Revenue share, or ad model partnership • Topical, targeted, focused • Light engagement 10-100 apps • Powered by the Guardian Open • Ad model partnerships • Innovative, experimental • Self-serve engagement 100’s or 1,000’s Thursday, 20 May 2010

Case Study: Enjoy England David Fisher, Head of Guardian Plus Thursday, 20 May 2010

Guardian Plus,Visit England, Mediacom, lingoBee Thursday, 20 May 2010

VisitEngland data User uploads, Articles Open Platform Thursday, 20 May 2010

• Wider content distribution • Enhanced functionality • Live, local and social • Extending Communities • Reach communities in natural environments • Longer term deals • New revenue and ownership models • Inﬁnite distribution through applications and widgets Thursday, 20 May 2010

Partnership concepts proprietary data MicroApp Brand Search Content iPhone Hub Facebook other Open ... APIs Platform Thursday, 20 May 2010

The Open Platform is now open for business Thursday, 20 May 2010

Summary of beneﬁts • Full, unique commercial content, openly available • Create new, sustainable marketing IP • Opportunity to experiment and innovate • Developer resource Thursday, 20 May 2010

Advertising Sales: • David Fisher, Head of Guardian Plus • Richard Chambers, Emerging Ad Revenue Business Development: • Matt Gilbert, Head of Business Development • Steve Wing, Content Sales & Mkting Thursday, 20 May 2010

Thank you. Thursday, 20 May 2010

http://www.guardian.co.uk	30323
http://www.slideshare.net	392
http://ismailhpolat.com	163
http://cms.guprod.gnl	107
http://idioplatform.com	86
http://jimwolffman.com	83
http://kloe22.tumblr.com	80
http://translate.googleusercontent.com	64
http://www.mattmcalister.com	63
http://designguru.org	54
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http://mindandmap.blogspot.com	23
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http://www.pandemia.info	10
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The Guardian's Open Platform is open for business

by The Guardian Open Platform on May 20, 2010

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The Guardian’s Open Platform is open for business — Presentation Transcript