Commercial Launch of
       The Guardian’s
       Open Platform

       ...now open for business

Thursday, 20 May 2010
Welcome
            Introduction                 Mike Bracken
            Commercial context          Adam Freeman
       ...
From publisher to
         platform
                        http://www.flickr.com/photos/heliopaz/2007012694/

Thursday, 20...
CONTENT API               DATA STORE              POLITICS API               MICROAPPS

        A service for selecting   ...
Adam Freeman
                         Director Consumer Media




Thursday, 20 May 2010
Context
     •     Difficult economic times can make innovation feel a luxury
          •  More important than ever

     •...
Guardian’s strong digital track record




Thursday, 20 May 2010
.co.uk   network




Thursday, 20 May 2010
Thursday, 20 May 2010
“Our most interesting experiments lie in
                   combining what we know with the
                experience, op...
Being part of the web




Thursday, 20 May 2010
110 sites delivering 1.5M users




Thursday, 20 May 2010
New ways of working

       •     New technology blurs old distinctions
       •     Take advantage of new platforms
     ...
Matt Gilbert
                        Head of Business Development




Thursday, 20 May 2010
The Open Platform is open for business

           1. Open in and Open Out
           2. Tiered access
           3. Reven...
Open In                   Open Out
                  Applications built by      Applications using Guardian
              ...
Open In



Thursday, 20 May 2010
xxxxxx




Thursday, 20 May 2010
Open Out



Thursday, 20 May 2010
Thursday, 20 May 2010
Thursday, 20 May 2010
Open In and Open Out



Thursday, 20 May 2010
Thursday, 20 May 2010
Thursday, 20 May 2010
3 Tiers of access
                        3 Revenue models
  Keyless:
  Free access to headlines, data, tags and meta data...
•   Official, Guardian-branded
      Core              •   Commission-based partnership
                        •   Core to...
Case Study: Enjoy England
                        David Fisher, Head of Guardian Plus




Thursday, 20 May 2010
Guardian Plus,Visit England, Mediacom, lingoBee




Thursday, 20 May 2010
Thursday, 20 May 2010
VisitEngland data


                         User uploads,
                           Articles




                       ...
Thursday, 20 May 2010
Thursday, 20 May 2010
•    Wider content distribution
               •    Enhanced functionality
               •    Live, local and social
    ...
Partnership concepts
                           proprietary data

                                              MicroApp
 ...
The Open Platform is now
           open for business



Thursday, 20 May 2010
Summary of benefits

               •    Full, unique commercial content, openly available
               •    Create new, ...
Thursday, 20 May 2010
Advertising Sales:
           •     David Fisher, Head of Guardian Plus
           •     Richard Chambers, Emerging Ad Rev...
Thank you.



Thursday, 20 May 2010
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The Guardian's Open Platform is open for business

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This is the launch presentation from 20 May, 2010. It was given to the Guardian's media partners at an event in our London offices.

The Guardian has a history of innovation and openness with its digital business. This is the next step in that evolution. Our vision is to weave the Guardian into the fabric of the Internet, to become 'of' the web rather than 'on' the web.

With this launch we aim to make the Guardian a useful resource to partners all around the globe who want to leverage the value the Guardian can bring to their business.

Published in: News & Politics

The Guardian's Open Platform is open for business

  1. 1. Commercial Launch of The Guardian’s Open Platform ...now open for business Thursday, 20 May 2010
  2. 2. Welcome Introduction Mike Bracken Commercial context Adam Freeman Working with us Matt Gilbert Case Study: Enjoy England David Fisher Summary Matt Gilbert Q&A Team Developer Challenge Everyone Thursday, 20 May 2010
  3. 3. From publisher to platform http://www.flickr.com/photos/heliopaz/2007012694/ Thursday, 20 May 2010
  4. 4. CONTENT API DATA STORE POLITICS API MICROAPPS A service for selecting A directory of useful Open database of A framework for and collecting data curated by candidates, voting integrating 3rd party Guardian content for Guardian editors. It records, applications into re-use includes the Datablog constituencies, election guardian.co.uk. and the World Govt results, live data on Data search engine election day Thursday, 20 May 2010
  5. 5. Adam Freeman Director Consumer Media Thursday, 20 May 2010
  6. 6. Context • Difficult economic times can make innovation feel a luxury • More important than ever • Digital Media back in growth • Time to raise expectations • Alignment of our commercial strategy and commitment to open editorial vision • £50k Guardian media support available Thursday, 20 May 2010
  7. 7. Guardian’s strong digital track record Thursday, 20 May 2010
  8. 8. .co.uk network Thursday, 20 May 2010
  9. 9. Thursday, 20 May 2010
  10. 10. “Our most interesting experiments lie in combining what we know with the experience, opinions and expertise of the people who want to participate rather than passively receive.” -- Alan Rusbridger, Cudlipp Lecture 2010 Thursday, 20 May 2010
  11. 11. Being part of the web Thursday, 20 May 2010
  12. 12. 110 sites delivering 1.5M users Thursday, 20 May 2010
  13. 13. New ways of working • New technology blurs old distinctions • Take advantage of new platforms • Belief in operating behind closed doors simply not sustainable • Open Invitation to experiment and explore with us… Thursday, 20 May 2010
  14. 14. Matt Gilbert Head of Business Development Thursday, 20 May 2010
  15. 15. The Open Platform is open for business 1. Open in and Open Out 2. Tiered access 3. Revenue Models Thursday, 20 May 2010
  16. 16. Open In Open Out Applications built by Applications using Guardian partners that are integrated content built by partners into the Guardian network for other digital platforms Thursday, 20 May 2010
  17. 17. Open In Thursday, 20 May 2010
  18. 18. xxxxxx Thursday, 20 May 2010
  19. 19. Open Out Thursday, 20 May 2010
  20. 20. Thursday, 20 May 2010
  21. 21. Thursday, 20 May 2010
  22. 22. Open In and Open Out Thursday, 20 May 2010
  23. 23. Thursday, 20 May 2010
  24. 24. Thursday, 20 May 2010
  25. 25. 3 Tiers of access 3 Revenue models Keyless: Free access to headlines, data, tags and meta data. No key required. Partner keeps associated revenue from page. Approved: License to publish articles in full. Guardian keeps embedded ad revenue, partner keeps rest of page revenue. Bespoke: Custom solutions for licensing content and integrating rich applications. Sponsorship, revenue share, co-development options available. Thursday, 20 May 2010
  26. 26. • Official, Guardian-branded Core • Commission-based partnership • Core to Guardian mission and goals • High level engagement <10 apps • ‘Powered by’ or Guardian branded Niche • Revenue share, or ad model partnership • Topical, targeted, focused • Light engagement 10-100 apps • Powered by the Guardian Open • Ad model partnerships • Innovative, experimental • Self-serve engagement 100’s or 1,000’s Thursday, 20 May 2010
  27. 27. Case Study: Enjoy England David Fisher, Head of Guardian Plus Thursday, 20 May 2010
  28. 28. Guardian Plus,Visit England, Mediacom, lingoBee Thursday, 20 May 2010
  29. 29. Thursday, 20 May 2010
  30. 30. VisitEngland data User uploads, Articles Open Platform Thursday, 20 May 2010
  31. 31. Thursday, 20 May 2010
  32. 32. Thursday, 20 May 2010
  33. 33. • Wider content distribution • Enhanced functionality • Live, local and social • Extending Communities • Reach communities in natural environments • Longer term deals • New revenue and ownership models • Infinite distribution through applications and widgets Thursday, 20 May 2010
  34. 34. Partnership concepts proprietary data MicroApp Brand Search Content iPhone Hub Facebook other Open ... APIs Platform Thursday, 20 May 2010
  35. 35. The Open Platform is now open for business Thursday, 20 May 2010
  36. 36. Summary of benefits • Full, unique commercial content, openly available • Create new, sustainable marketing IP • Opportunity to experiment and innovate • Developer resource Thursday, 20 May 2010
  37. 37. Thursday, 20 May 2010
  38. 38. Advertising Sales: • David Fisher, Head of Guardian Plus • Richard Chambers, Emerging Ad Revenue Business Development: • Matt Gilbert, Head of Business Development • Steve Wing, Content Sales & Mkting Thursday, 20 May 2010
  39. 39. Thank you. Thursday, 20 May 2010
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