移动广告不是网盟

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关于移动广告现状,和果合对开发者友好的策略。 …

关于移动广告现状,和果合对开发者友好的策略。
移动广告=精准+位置+互动

http://www.beijing-open-party.org/topic/63

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  • 1. 移动广告不是网盟
  • 2. Who is Google?29 billion > WPP
  • 3. The others ?Cookie or IP ?
  • 4. Why open?
  • 5. 移动广告不是网盟
  • 6. 浏览广告的不再是一个IP-唯一身份-行为定向-人口统计学定向
  • 7. 移动广告是个banner?
  • 8. 移动广告=精准+位置+行动力
  • 9. 开发者@ 中国
  • 10. 不同的市场每年增长超过 100%抄袭、盗版和低质量 低付费意愿
  • 11. 不得已选择广告 除非有个国八条
  • 12. 谁是果合? guohead.com
  • 13. 果合只做一件事情:提高收入 广告收入 = 广告请求数 * 填充率 * 点击率 * 每次点击成本