Egnyte eBook Styleguide Color Palette Keeping in line with the web site and existing Corp ID, this is still lively without being too much. Exception: when representing other companies in comparison Logo The logo should not be placed over any bitmapped image and preferably it is used with a white background Icons These can be built as needed keeping in line with the color palette and solid shapes, less use of heavy gradients than in the past Arrows and lines Dashed lines and whimsical arrows can be used in graphics. Exception is the solid rule separating graphics and text in the InDesign file Comparison Chart and Compare Graphics Use icons that represent the company of what is being compared Example: Orange ﬁre for Egnyte, blue for box
TITLE PAGE EGNYTE Title page A Subtitle or Description Each eBook should have an original title graphic or photograph 00 Page numbers They should be on every page except the title page Bullet Lists Keeping within the same feel of comparison charts these bullets can be used throughout with either in design standard bullets or sometimes a bit of color for pages with less text ButtonsFREE TRIAL Typically there is only one button per white paper or eBook, this should be to a landing page or similar Title Helvetica Bold 48pt Typography A subtitle, Helvetica regular 24pt Left side info in 16pt helvetica Body copy in 14pt helvetica Egnyte eBook Styleguide - December 2012 | Designed by Open Marketing
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