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Mapping Living Labs Esteve Almirall
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Mapping Living Labs Esteve Almirall


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3rd ENoLL Living Lab Summer School

3rd ENoLL Living Lab Summer School

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  • 1. Living Labs esteve almirall
  • 2. “Innovation isn’t whatinnovators do. It’swhat customers adopt”!” Michael Schrage, MIT
  • 3. <1>What?
  • 4. Living Labs =co-creation with users early on in the development in real-life environments
  • 5. teleictus
  • 6. Teleictus (2007 – 2009)implementation of a system for remotely diagnosingand treating ictus (brain stroke).Pre-Commercial Gap −  Inexistence of a complete solution. −  Availability of High Speed infrastructure.The Role of Users −  Existence of a “Champion”. −  Co-creation of the service. −  Co-creation of parts of the solution.The Role of the Living Labs organization −  Creation of an “innovation arena”. −  Selection, Formation & Coordination −  Fostering co-creation.
  • 7. <2>Living Labs as Open Innovation Intermediaries
  • 8. Open Innovation
  • 9. ?who invented the mountain bike
  • 10. Sources of New Ideas and Innovation External Internal Business partners Employees (general population) Customers Sales or service units Consultants R&D (internal) Competitors Other Associations, trade groups, Think tanks conference boards Internet, blogs, Academia bulletin boards45% 35 25 15 15 25 35 45% IBM  Global  Benchmarking  Program    |    IBM  2006    |  
  • 11. Open Innovation
  • 12. Living Labs as anOpen Innovation Intermediarythat aims to provide structure andgovernance to user involvement
  • 13. <3>Why users ?
  • 14. R & D ?
  • 15. high level mid level products and services ground level high levelknow how mid level ground level
  • 16. 1. Science is global. a) Ideas. b) People. c) Technologies.2. Diffusion fostered by “publish or perish”.3.  Much of it is PUBLIC.
  • 17. Kleiner Perkins Portfolio (81 companies)49 (60%) develop mid-level goods and services for use by other business. 23 developing enterprise software 6 instruments used in hospitals 20 IT equipment19 Ground level consumer goods and services 3 network / community companies 2 e-commerce 2 providers of information (mobile) 1 distributor of movies over the Internet 1 photoneumatic therapy 1 financial services 1 restaurant guide (Zagat) 4 developing treatments13 high level products and services 6 alternative energy companies 1 fuel cells 1 portable electronic devices 1 codecs 4 semiconductor industry 1 bio-technology
  • 18. User Contributions 1.  Living Labs observe user-lead practice in diffuse social contexts. 2.  Living Labs identify and codify tacit and practice based knowledge. 3.  Living Labs diffuse tacit and practice based knowledge into ad-hoc innovation networks. 4.  Living Labs operate at mid-low level innovation strata.
  • 19. <4>Why real-life environments ?
  • 20. In a complex, multi-stakeholder environment is not about finding the right answers, is about finding the right questions
  • 21. Product evolution or Interpretation of meaning 1.  Living Labs perform context-based experimentation in order to generate local modifications within existing socially negotiated meanings. 2.  Living Labs perform context-based experimentation in order to generate new socially negotiated meanings for products and services.
  • 22. <5> Innovation as a societal process where adoption plays an important role
  • 23. how did ?we gethere
  • 24. Who is going to buy an overpriced($400 in 2001), low capacity (5GB),cheap plastic look, proprietary,with a 2” monochrome screen, musicplayer with no usb (firewire only)support, no windows support, noreplaceable battery that onlylasts 10h.?
  • 25. World’s spending in electronics by country -2007 New York Times – Sept 4, 2008 (data source Euromonitor Intl.)
  • 26. 2001 2007 2009
  • 27. 1)  Sophisticated users.2)  Eager to try new & pretty imperfect things.3)  Adopt them & integrate them in their daily lives.4)  Changing lifestyles and providing meanings.
  • 28. <6>Mapping Living Labs
  • 29. Lead UsersHuman FactorsErgonomicsUsability TestingOpen SourceParticipatory DesignDesign Driven InnovationDesign ThinkingApplied EthnographyLiving Labs
  • 30. users as co-creatorslab like real lifesettings environments users as subjects of study
  • 31. users as co-creators lab like real life settings environmentsuser drivenparticipatorydesign drivenuser centered users as subjects of study
  • 32. users co-create Lego Mindstroms Highly involvedUser driven knowledgeParticipatory need for user involvement inCollaborative capturing knowledge from usersUser centered Google on-line experimentsTraditional No involvement information users passive subjects
  • 33. Lab-like settings Real life environments understanding surfacing preferences needs and tacit knowledge type of knowledge
  • 34. Living labs { Validate fit Discover new uses/meaning Codify – context specific - preferences Exploration Knowledge Capture { surfacing needs/preferences domain specific Tacit knowledge
  • 35. Living labs Exploration Knowledge Capture Fit+ experiment ! ü  Technological ü  Social (needs, interface, preferences, meaning) ü  Economic (Business Model, Sustainability)
  • 36. esteve  almirall