Lutakko Living Lab – Designing Services with People 27.01.2012 Juha Ruuska juha.ruuska@jamk.ﬁ
Lutakko, Designing Services Jyväskylä City district , home with people of 2500 people, 4000 students, • Lutakko Living Lab (started, joined Enoll 2008 as 200 businesses Human Tech Living Lab) specialises in Service/ Experience Design & innovaLon – From experiences & 500 000 cultural pracLses into new concepts and innovaLons visitors/year • Applying User-‐Driven Living Lab methodology, Lutakko Living Lab integrates learning into real life open RDI environments. • Situated in Central Finland, Jyväskylä City Centre, Lutakko City District has experienced a transformaLon from industrial district to a modern combinaLon of learning, knowledge intensive business & events hub. Paviljonki Congress and Trade Fair Centre, leisure and cultural events bring 500 000 visitors to Lutakko annually. • Our cases vary from business to social innovaLon • Lutakko Living Lab is an eﬀecLve member of European network of Living Labs (under the name of HumanTech Living Lab) and a member of Service Design Network (see h]p://www.openlivinglabs.eu/) ( h]p://www.service-‐design-‐network.org/ )
From Learning to Service innova;on @ Lutakko • Campus Lutakko Living Lab specialises in Service innovaLon & Design and ICT – Public Services, Tourism & Wellbeing, Business, ICT • Applying User-‐led Living Lab methodology, Lutakko Living Lab integrates learning into real life open RDI environments. – Students as users/designing actual learning Lutakko, environments/ study contents Jyväskylä City – Students in Living Lab projects/environments as learners, researchers, innovators and district & entrepreneurs campus , home – Co-‐CreaLon and learning with local ciLzens, service users, businesses and public of 2500 people, administrators – Living Lab integraLon in Curriculum 4000 students, – MulLdisciplinary student and expert teams 200 businesses – Team learning model of Team Academy, the 500 000 entrepreneurship Centre of Excellence h]p://www.Limiakatemia.ﬁ/en/ visitors/year – Living Lab support and integraLon of student incubaLon & start-‐ups – Open, ICT supported Learning model of ilutakko www.ilutakko.ﬁ
City of educa;on, research and innova;on -‐ Jyväskylä • Located in Central Finland 270 km north from the capital Helsinki • With 130 000 inhabitants, the 7th largest city in Finland • Situated at the northern end of Finland’s second largest lake, Päijänne • A city of educaLon: in Jyväskylä every third person is a schoolgoer or student, some 45,000 in all • 2 universiLes: University of Jyväskylä & JAMK university of Applied sciences with over 23 000 students • NaLonal educaLon research insLtute is located at Jyväskylä • The home of Finnish language, (1858 The Jyväskylä lyceum • Approx. 1/3 of the populaLon has higher level educaLon
Case references / examples • iLutakko idea;on Community ilutakko is an open community for social, user-‐led innovaLon and project-‐based learning. It oﬀers a channel for users through both social media and face-‐to-‐face interacLon. The aim is to create concepts, soluLons and acLons from ciLzens ideas. The main focus is to engage diﬀerent user groups and stakeholders (residents, students & customers, public & third sector insLtuLons, businesses) in Lutakko area. Currently ilutakko is running 15 mulLdisciplinary student projects, which are aimed at seeking soluLons for problems that community has idenLﬁed. See virtual community at h]p://www.ilutakko.ﬁ • Trade Fair Centre User Engagement Using Service Design Methodology in be]er understanding customer needs, producing new service ideas and improvements for the exisLng service. See the poster at h]p://blogit.jamk.ﬁ/lutakkolivinglab/ﬁles/2010/09/poster_paris.pdf • Kesko Dream Store –project Kesko Food Ltd is planning to open a grocery store in Lutakko area. The project goal was to engage local people in developing the new store and understand the local needs of diﬀerent user groups. Users were also engaged in creaLng ideas of their own dream store. • Mobile Learning in Living Lab Environments Co-‐operaLon pilot with a local SME Mobile Tools (h]p://www.mobiletools.ﬁ/en/ ), Lutakko Living Lab is both developing mobile user-‐research methodology and mobile learning applicaLons & environments. • Integra;ng Living Lab Concept to Business Incubator “Generator” Lutakko Living Lab is taking acLvely part in JAMK university’s innovaLon concept Generator, where Living Lab environments of engaged users, user-‐centric methodology and user-‐data are supporLng start-‐up business processes from learning to innovaLon.
Case references / Examples 2 • Public Services Partner in projects of Urban Design, eServices, Wellbeing & Cultural Services with the City of Jyväskylä. • Cloud Compu;ng / FreeNest Concept As a part of naLonal Cloud CompuLng Sojware program , JAMK university has developed Freenest (h]p://www.freenest.org ) Portable Project Platlform which uses open source sojware components. Students are working as developers, users and researchers of the plakorm . Future aim is also to develop open sojware tools for Living Lab research and learning (h]p://www.cloudsojwareprogram.org/) • Ethnography in Small Town Centers Customer understanding / Ethnography in 6 small town centers as a part of service design process. 80 local SMEs involved. • Sokos Hotel Paviljonki A Service Design process of conference hotel services. Hotel opening 2012 See h]p://www.sokoshotels.ﬁ/en/hotels/jyvaskyla/paviljonki/ • Restaurant idea Design of the restaurant services with the customers. IntegraLon of Learning Living Lab. • Case Newspaper Keskisuomalainen / Sauna From Finland Crowdsourcing pilot with local newspaper Keskisuomalainen and associaLon Sauna From Finland – engagement of readers to share Sauna Expericences (h]p://www.saunafromﬁnland.ﬁ/ h]p://www.ksml.ﬁ/ )
Project PorVolio • Neloskierre, Quadruple Helix of Finnish Universi;es of Applied Sciences, Funded by EU/ESF 2010-‐2012 Ammamkorkeakoulujen Neloskierre ESR 2010-‐2012 ( see h]p://www.neloskierre.ﬁ ) – Project aims at fostering integraLon of Living Lab –concept in learning. As a result ﬁnnish universiLes of applied sciences will improve their competences as Living Lab operators and in control of user-‐centered methodology and RDI processes. CreaLon of Finnish Living Lab network • OSUVA, (Funded by TEKES, the Finnish Funding Agency for Technology and InnovaLon 2010-‐2012) 2012-‐2014 ) – NaLonal research Project which focuses on User-‐driven innovaLon in the domain of public services and wellbeing sector, parLcipatory management, Service design • Service Design Toolkit 2010-‐2012 (funded by TEKES, the Finnish Funding Agency for Technology and InnovaLon 2010-‐2012; see h]p://www.sdt.ﬁ ) – As a result of this project companies can create customer-‐centered, compeLLve tourism products and services, which apply the strategic goals of the companies, uLlize the regional resources in a cost-‐eﬀecLve way and strengthen the target brand. • ECOOP 2012-‐2014 (funded by Interreg IVC) – InternaLonal project of 13 European partners seeking to create and share experiences on ECOOPs, digital co-‐operaLves. Our focus is to develop digital co-‐creaLon concepts for public service innovaLon and methods for engaging ciLzens to the innovaLon processes. • Cloud So^ware Program , 2010-‐2013 (Strategic Centres for Science, Technology and InnovaLon (SHOK), TEKES) – "The Cloud Sojware program aims to signiﬁcantly improve the compeLLve posiLon of Finnish sojware intensive industry in global markets. According to the 2009 survey most signiﬁcant factors of compeLLveness are: operaLonal eﬃciency, user experience, web sojware, open systems, security engineering and sustainable development. • ICT Toolbox in the Experience Economy (funded by OSKE – Tourism and Experience Management Cluster Programme/ Nordic InnovaLon Center) – The projects aims in sharing and developing methods for ICT supported Experience Design for Tourist DesLnaLons
Lutakko Living Lab Services • Lutakko Living Lab oﬀers expert services and RDI partnerships related to User-‐Driven innovaLon, Living Labs and Service Design. Services: • Research, Development and Services Design/InnovaLon processes, tools, methods and project partnerships • ConsulLng in Living Lab –methodology & Service Design • EducaLonal Services
Selected Publica;ons Conference papers 2010 Krawczyk Piotr, Ruuska Juha & Linna, Saara. User Feedback as a PotenLal Source of Incremental vs. Radical InnovaLon at Lutakko Living Lab. Living Lab Summer School, Paris, August 2010 2011 Krawczyk Piotr, Ruuska Juha. Towards sustainability in a Living Lab innovaLon ecosystem. XXII ISPIM Conference 12-‐15.6. Hamburg, Germany. 2011. USER-‐LED MOBILE LEARNING LAB. Piotr KRAWCZYK, Sirpa LAITINEN-‐VAANANEN, Ngoc NGUYEN, Anh DOAN, Sara LINNA, Juha RUUSKA, Mam HIRSILA, Pekka PIRTTIAHO. In proceedings of e-‐Challenges October 2011 Conference in Florence, Italy 2011. EVIDENCE OF USER LED CO-‐CREATION AT MOBILE LEARNING LAB IN JAMK. Piotr Krawczyk, Sirpa LaiLnen-‐Vaananen, Ngoc Nguyen, Anh Doan, Wei Wang, Juha Ruuska, Saara Linna, Mam Hirsila, Pekka Pirmaho In proceedings of IASTED/CATE July 2011 -‐ Advanced Computer Technology in EducaLon, Cambridge, UK 2011. Sustainability of a Living Lab as an InnovaLon Ecosystem. Piotr Krawczyk*, Saara Linna, Juha Ruuska, Mam Hirsila, Jouni Huotari, Anh Doan, Ngoc Nguyen, TaLana Surugiu, Markus Kauppinen, Janne PuusLnen, Pekka Pirmaho. In proceedings of ISPIM June 2011 InternaLonal Society for Professional InnovaLon Management conference in Hamburg, Germany 2011. User Centred Service InnovaLon at Lutakko Living Lab: The Case of Paviljonki Trade Fair Center Piotr Krawczyk,Mam Hirsilä, Juha Ruuska, Saara Linna. In proceedings of ScienLﬁc Journal MGADA Moscow February 2011 2010. User Feedback as a PotenLal Source of Incremental vs. Radical InnovaLon at Lutakko Living Lab. Piotr Krawczyk, Juha Ruuska. In proceedings of 1st Living Lab Summer Shool, Paris, France 25-‐27 August 2010. ArLcles in Books 2010 Kalliomäki, Anne, Miemnen, Satu & Ruuska Juha . ConcepLng Service. In Satu Miemnen (ed.) Service Design. New Methods for collecLng and applying user data (in Finnish) .
Thank You! Juha Ruuska Lic. Phil, Project co-‐ordinator Lutakko Living Lab / Human Tech Living Lab School of Business and Services Management JAMK University of Applied Sciences Piippukatu 3, FI-‐40100 Jyväskylä, Finland Phone +358 40 595 0482 juha.ruuska@jamk.ﬁ h]p://www.lutakkolivinglab.ﬁ h]p://www.ilutakko.ﬁ h]p://blogit.jamk.ﬁ/lutakkolivinglab/