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ENoLL Effective member Lutakko Living lab

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Lutakko Living Lab by Juha Ruuska Lutakko Living Lab by Juha Ruuska Presentation Transcript

  • Lutakko  Living  Lab  –  Designing   Services  with  People   27.01.2012  Juha  Ruuska   juha.ruuska@jamk.fi    
  • Lutakko,   Designing  Services   Jyväskylä  City   district  ,  home   with  people   of  2500  people,   4000  students,  •  Lutakko  Living  Lab  (started,  joined  Enoll  2008  as   200  businesses     Human  Tech  Living  Lab)  specialises  in  Service/   Experience  Design  &  innovaLon  –  From  experiences    &   500  000   cultural  pracLses  into  new  concepts  and  innovaLons   visitors/year        •  Applying  User-­‐Driven  Living  Lab  methodology,  Lutakko   Living  Lab  integrates  learning  into  real  life  open  RDI   environments.    •  Situated  in  Central  Finland,  Jyväskylä  City  Centre,   Lutakko  City  District  has  experienced  a  transformaLon   from  industrial  district  to  a  modern  combinaLon  of   learning,  knowledge  intensive  business  &  events  hub.   Paviljonki  Congress  and  Trade  Fair  Centre,  leisure  and   cultural  events  bring  500  000  visitors  to  Lutakko   annually.  •  Our  cases  vary  from  business  to  social  innovaLon    •  Lutakko  Living  Lab  is  an  effecLve  member  of  European   network  of  Living  Labs  (under  the  name  of  HumanTech   Living  Lab)  and  a  member  of  Service  Design  Network   (see  h]p://www.openlivinglabs.eu/)  ( h]p://www.service-­‐design-­‐network.org/  )      
  • From  Learning  to  Service   innova;on  @  Lutakko  •  Campus   Lutakko  Living  Lab  specialises  in  Service  innovaLon  &   Design  and  ICT   –  Public  Services,  Tourism  &  Wellbeing,  Business,   ICT  •  Applying  User-­‐led  Living  Lab  methodology,  Lutakko   Living  Lab  integrates  learning  into  real  life  open  RDI   environments.     –  Students    as  users/designing    actual  learning   Lutakko,   environments/  study  contents   Jyväskylä  City   –  Students    in  Living  Lab  projects/environments  as   learners,  researchers,  innovators  and   district  &   entrepreneurs     campus  ,  home   –  Co-­‐CreaLon    and    learning  with  local  ciLzens,   service  users,  businesses  and  public   of  2500  people,   administrators   –  Living  Lab  integraLon  in  Curriculum   4000  students,   –  MulLdisciplinary  student  and  expert  teams   200  businesses     –  Team  learning  model  of  Team  Academy,  the   500  000   entrepreneurship  Centre  of  Excellence   h]p://www.Limiakatemia.fi/en/       visitors/year         –  Living  Lab  support  and  integraLon  of  student   incubaLon  &  start-­‐ups   –  Open,  ICT  supported  Learning  model  of  ilutakko   www.ilutakko.fi      
  • City  of  educa;on,  research  and   innova;on  -­‐  Jyväskylä    •  Located  in  Central  Finland  270  km  north  from   the  capital  Helsinki  •  With  130  000  inhabitants,  the  7th  largest  city  in   Finland    •  Situated  at  the  northern  end  of  Finland’s  second   largest  lake,  Päijänne  •  A  city  of  educaLon:  in  Jyväskylä  every  third   person  is  a  schoolgoer  or  student,  some  45,000   in  all    •  2  universiLes:  University  of  Jyväskylä  &  JAMK   university  of  Applied  sciences  with  over  23  000   students  •  NaLonal  educaLon  research  insLtute  is  located   at  Jyväskylä  •  The    home  of  Finnish  language,  (1858  The   Jyväskylä  lyceum      •  Approx.  1/3  of  the  populaLon  has  higher  level   educaLon  
  • Case  references  /   examples  •  iLutakko  idea;on  Community  ilutakko  is  an  open  community  for  social,  user-­‐led  innovaLon  and  project-­‐based  learning.  It  offers  a  channel  for  users  through  both  social  media  and  face-­‐to-­‐face  interacLon.  The  aim  is  to  create  concepts,  soluLons  and  acLons  from  ciLzens  ideas.  The  main  focus  is  to  engage  different  user  groups  and  stakeholders  (residents,  students  &  customers,  public  &  third  sector  insLtuLons,  businesses)  in  Lutakko  area.  Currently  ilutakko  is  running  15    mulLdisciplinary  student  projects,  which  are  aimed  at  seeking  soluLons  for  problems  that  community  has  idenLfied.    See  virtual  community  at  h]p://www.ilutakko.fi        •  Trade  Fair  Centre  User  Engagement  Using  Service  Design  Methodology  in  be]er  understanding  customer  needs,  producing  new  service  ideas  and  improvements  for  the  exisLng  service.  See  the  poster  at  h]p://blogit.jamk.fi/lutakkolivinglab/files/2010/09/poster_paris.pdf        •  Kesko  Dream  Store  –project  Kesko  Food  Ltd  is  planning  to  open  a  grocery  store  in  Lutakko  area.  The  project  goal  was  to  engage  local  people  in  developing  the  new  store  and  understand  the  local  needs  of  different  user  groups.  Users  were  also  engaged  in  creaLng  ideas  of  their  own  dream  store.        •  Mobile  Learning  in  Living  Lab  Environments  Co-­‐operaLon  pilot  with  a  local  SME  Mobile  Tools  (h]p://www.mobiletools.fi/en/  ),  Lutakko  Living  Lab  is  both  developing  mobile  user-­‐research  methodology  and  mobile  learning  applicaLons  &  environments.        •  Integra;ng  Living  Lab  Concept  to  Business  Incubator  “Generator”  Lutakko  Living  Lab  is  taking  acLvely  part  in  JAMK  university’s  innovaLon  concept  Generator,  where  Living  Lab  environments  of  engaged  users,  user-­‐centric  methodology  and  user-­‐data  are  supporLng  start-­‐up  business  processes  from  learning  to  innovaLon.        
  • Case  references  /   Examples  2  •  Public  Services  Partner  in  projects  of    Urban  Design,  eServices,  Wellbeing  &  Cultural  Services  with    the  City  of  Jyväskylä.      •  Cloud  Compu;ng  /  FreeNest  Concept  As  a  part  of  naLonal  Cloud  CompuLng  Sojware  program  ,  JAMK  university  has    developed    Freenest  (h]p://www.freenest.org  )  Portable  Project  Platlform  which  uses    open  source  sojware  components.  Students  are  working  as  developers,  users    and  researchers    of  the    plakorm  .  Future  aim  is  also  to  develop  open  sojware  tools  for  Living  Lab  research  and  learning  (h]p://www.cloudsojwareprogram.org/)        •  Ethnography  in  Small  Town  Centers    Customer  understanding  /  Ethnography  in  6  small  town  centers  as  a  part  of  service  design  process.  80  local  SMEs  involved.      •  Sokos  Hotel  Paviljonki  A  Service  Design  process    of  conference  hotel  services.  Hotel  opening  2012  See  h]p://www.sokoshotels.fi/en/hotels/jyvaskyla/paviljonki/    •  Restaurant  idea  Design  of  the  restaurant  services  with  the  customers.  IntegraLon  of  Learning  Living  Lab.      •  Case  Newspaper  Keskisuomalainen  /  Sauna  From  Finland  Crowdsourcing  pilot  with  local  newspaper  Keskisuomalainen  and  associaLon  Sauna  From  Finland  –  engagement  of  readers  to  share  Sauna  Expericences    (h]p://www.saunafromfinland.fi/  h]p://www.ksml.fi/  )            
  • Project  PorVolio  •  Neloskierre,  Quadruple  Helix  of  Finnish  Universi;es  of  Applied  Sciences,  Funded  by  EU/ESF  2010-­‐2012  Ammamkorkeakoulujen   Neloskierre  ESR  2010-­‐2012  (  see  h]p://www.neloskierre.fi  )   –  Project  aims  at  fostering  integraLon  of  Living  Lab  –concept  in  learning.  As  a  result  finnish  universiLes  of  applied  sciences  will   improve  their  competences  as  Living  Lab  operators  and  in  control  of  user-­‐centered  methodology  and  RDI  processes.  CreaLon  of   Finnish  Living  Lab  network  •  OSUVA,  (Funded  by  TEKES,  the  Finnish  Funding  Agency  for  Technology  and  InnovaLon  2010-­‐2012)  2012-­‐2014  )   –  NaLonal  research  Project  which  focuses  on  User-­‐driven  innovaLon  in  the  domain  of  public  services  and  wellbeing  sector,  parLcipatory   management,  Service  design  •   Service  Design  Toolkit  2010-­‐2012  (funded  by  TEKES,  the  Finnish  Funding  Agency  for  Technology  and  InnovaLon  2010-­‐2012;  see   h]p://www.sdt.fi  )   –  As  a  result  of  this  project  companies  can  create  customer-­‐centered,  compeLLve  tourism  products  and  services,  which  apply  the   strategic  goals  of  the  companies,  uLlize  the  regional  resources  in  a  cost-­‐effecLve  way  and  strengthen  the  target  brand.  •  ECOOP  2012-­‐2014  (funded  by  Interreg  IVC)   –  InternaLonal  project  of  13  European  partners  seeking  to  create  and  share  experiences  on  ECOOPs,  digital  co-­‐operaLves.  Our  focus  is   to  develop    digital  co-­‐creaLon  concepts  for  public  service  innovaLon  and  methods  for  engaging  ciLzens  to  the  innovaLon  processes.    •  Cloud  So^ware  Program  ,  2010-­‐2013  (Strategic  Centres  for  Science,  Technology  and  InnovaLon  (SHOK),  TEKES)     –  "The  Cloud  Sojware  program  aims  to  significantly  improve  the  compeLLve  posiLon  of  Finnish  sojware  intensive  industry  in  global   markets.  According  to  the  2009  survey  most  significant  factors  of  compeLLveness  are:  operaLonal  efficiency,  user  experience,  web   sojware,  open  systems,  security  engineering  and  sustainable  development.  •  ICT  Toolbox  in  the  Experience  Economy  (funded  by  OSKE  –  Tourism  and  Experience  Management  Cluster  Programme/  Nordic   InnovaLon  Center)   –  The  projects  aims  in    sharing  and  developing    methods  for  ICT  supported  Experience  Design  for  Tourist  DesLnaLons  
  • Lutakko  Living  Lab   Services      •  Lutakko  Living  Lab  offers  expert  services  and  RDI  partnerships  related  to  User-­‐Driven   innovaLon,  Living  Labs  and  Service  Design.      Services:      •  Research,  Development  and  Services  Design/InnovaLon  processes,  tools,  methods  and   project  partnerships  •  ConsulLng  in  Living  Lab  –methodology  &  Service  Design  •  EducaLonal  Services          
  • Selected  Publica;ons  Conference  papers      2010  Krawczyk  Piotr,  Ruuska  Juha  &  Linna,  Saara.  User  Feedback  as  a  PotenLal  Source  of  Incremental  vs.  Radical  InnovaLon  at  Lutakko  Living  Lab.  Living  Lab  Summer  School,  Paris,  August  2010      2011  Krawczyk  Piotr,  Ruuska  Juha.  Towards  sustainability  in  a  Living  Lab  innovaLon  ecosystem.  XXII  ISPIM  Conference    12-­‐15.6.  Hamburg,  Germany.          2011.  USER-­‐LED  MOBILE  LEARNING  LAB.  Piotr  KRAWCZYK,  Sirpa  LAITINEN-­‐VAANANEN,  Ngoc  NGUYEN,  Anh  DOAN,  Sara  LINNA,  Juha  RUUSKA,  Mam  HIRSILA,  Pekka  PIRTTIAHO.  In  proceedings  of  e-­‐Challenges  October  2011  Conference    in  Florence,  Italy      2011.  EVIDENCE  OF  USER  LED  CO-­‐CREATION  AT  MOBILE  LEARNING  LAB  IN  JAMK.  Piotr  Krawczyk,  Sirpa  LaiLnen-­‐Vaananen,  Ngoc  Nguyen,  Anh  Doan,  Wei  Wang,  Juha  Ruuska,  Saara  Linna,  Mam  Hirsila,  Pekka  Pirmaho    In  proceedings  of  IASTED/CATE  July  2011  -­‐  Advanced  Computer  Technology  in  EducaLon,  Cambridge,  UK      2011.  Sustainability  of  a  Living  Lab  as  an  InnovaLon  Ecosystem.  Piotr  Krawczyk*,  Saara  Linna,  Juha  Ruuska,  Mam  Hirsila,  Jouni  Huotari,  Anh  Doan,  Ngoc  Nguyen,  TaLana  Surugiu,  Markus  Kauppinen,  Janne  PuusLnen,  Pekka  Pirmaho.    In  proceedings  of  ISPIM  June  2011  InternaLonal  Society  for  Professional  InnovaLon  Management  conference  in  Hamburg,  Germany        2011.  User  Centred  Service  InnovaLon  at  Lutakko  Living  Lab:  The  Case  of  Paviljonki  Trade  Fair  Center  Piotr  Krawczyk,Mam  Hirsilä,    Juha  Ruuska,  Saara  Linna.  In  proceedings  of  ScienLfic  Journal  MGADA  Moscow  February  2011      2010.  User  Feedback  as  a  PotenLal  Source  of  Incremental  vs.  Radical  InnovaLon  at  Lutakko  Living  Lab.  Piotr  Krawczyk,  Juha  Ruuska.  In  proceedings  of  1st  Living  Lab  Summer  Shool,  Paris,  France  25-­‐27  August  2010.          ArLcles  in  Books      2010  Kalliomäki,  Anne,  Miemnen,  Satu  &  Ruuska  Juha  .  ConcepLng  Service.    In  Satu  Miemnen  (ed.)  Service  Design.  New  Methods  for    collecLng  and  applying  user  data  (in  Finnish)  .        
  • Thank  You!   Juha  Ruuska   Lic.  Phil,  Project  co-­‐ordinator   Lutakko  Living  Lab  /  Human  Tech  Living  Lab   School  of  Business  and  Services  Management   JAMK  University  of  Applied  Sciences     Piippukatu  3,  FI-­‐40100  Jyväskylä,  Finland   Phone  +358  40  595  0482   juha.ruuska@jamk.fi     h]p://www.lutakkolivinglab.fi       h]p://www.ilutakko.fi       h]p://blogit.jamk.fi/lutakkolivinglab/