The document discusses case studies and a survey relevant to service and strategic design in public issues. It provides examples of successful projects that were incorporated into public policies and regional innovation strategies. These include open data initiatives in Helsinki, Finland that improved digital services for citizens. Living lab projects in Barcelona, Spain renewed their cultural industry. The document advocates for a cross-sectoral approach and partnerships between different actors to address challenges like aging populations and promote economic growth.

1. (Re)designing regional
policies
Case studies
relevant to the
service and
strategic design in
public issues
Case Studies and the survey
Tuija Hirvikoski
Laurea University of Applied
Sciences
Co-designed with the ENoLL
Living Lab community
Design Days 2012

2. Inspiring
crea,vity,
innova,on
and
design
in
regions
and
ci,es
Applying
Living
Labs
thinking

3. (RE)DESIGNING REGIONAL POLICIES,
CASE STUDIES/SURVEY
RELEVANT TO THE (SERVICE/STRATEGIC) DESIGN IN PUBLIC ISSUES
Questions
1. which were the triggers to start and develop the project/
methodology
2. which kind of partnership was involved and at which stage of the
process
3. how were the successful projects / methodologies taken into
consideration within public regional policies and to design public
innovation as a whole
4. which major challenges did they contribute to solving and the
way forward you envisaged

4. DESIGNING BETTER SERVICES
MULTIPLE APPROACH – MULTIPLE ROLES
Better Services designed for Changing roles
the • Service provider as a user
• Citizens • User as a designer
• Firms • Academia as designer
• etc
• NGOs
• Public organisations
• etc

5. CASE STUDIES RELEVANT TO THE (SERVICE/STRATEGIC) DESIGN IN
PUBLIC ISSUES & SURVEY - CONCLUSIONS
the triggers:
Needs & problems (with enabling technology and service OPPORTUNITY)
• “real problems of real people”.. can also come from the public or
private sector, not just users
• turbulence & crises;
• need to improve customer orientation and PPP
Opportunities and strengths:
• Evolving multi-stakeholder collaboration between Academia-
Industry-Policy and citizens. Innovativeness and e.g.
technological-social innovations and the leveraging power of
metropolitan region
• EU –projects, "evangelists and intermediaries”

6. CASE STUDIES RELEVANT TO THE (SERVICE/STRATEGIC) DESIGN IN
PUBLIC ISSUES & SURVEY - CONLUSIONS
Partners and partnership phase:
Partnership is fundamental in every phase – Europe has always
recreated itself based on a citizen centred approach (e.g. Talkoot
“Working Party”)
Including
- Private foundations
- SMEs
- NGOs
Users are pitotal, BUT it needs the OWNERSHIP of the process
(public body, company) to lead to results

7. CASE STUDIES RELEVANT TO THE (SERVICE/STRATEGIC) DESIGN IN
PUBLIC ISSUES & SURVEY CONCLUSIONS
within public regional policies / designing public innovation:
Through interdependency, all levels and actors of the ecosystem are in continuous interaction.
"Death by Pilot is a threat; projects are successful after they have been rolled out as wider
implementations and/or adapted as part of the strategy"
Structures,
• such as the Helsinki Innovation Fund, and the city ICT strategy and the New Oulu and
Innovation Alliance;
• Experimental facilities,
the City of Barcelona by applying a Living Lab thinking has led to a renewal of cultural industry
with job creation
• Innovation rings bridge the gap between NREN and commercial networks
• Changed regional policies towards the Digital literacy & universal access and learning to
innovate with new employment and social policies
• Seniors a new age group ready to help society!
In Lisbon citizen behaviour transformation (30% reduce in energy consumption); cluster of
SMEs into the international market;
Manchester: stimulating growth in the time of crises

8. CASE STUDIES RELEVANT TO THE (SERVICE/STRATEGIC) DESIGN IN
PUBLIC ISSUES & SURVEY - CONCLUSIONS
A) addressing major challenges, B) the way forward
A) Have been addressing the Grand challenges e.g. ageing, energy,
inclusion, security and safety. There must be constant on-going work to
solve them. You should not expect one project to solve the whole issue.
B) Calls for a cross-sectoral approach, engagement of all the players from
micro to the most macro level including internationalisation, enhanced
orchestration and policy tools for better success in the future, including
infra to share content and create solutions.
- “pragmatic, concrete projects which create ENABLERS: interfaces, service
concepts, formats which can multiply and scale”

9. CASE STUDIES
In order to learn more find, The Helsinki Living Labs
• Smart Cities & Sustainability • Forum Virium Helsinki
(slides and video):
• The Arabianranta suburb and the Helsinki
http://www.openlivinglabs.eu/news/smart-cities-and-sustainability-city-living-lab
Innovation fund
• Energising Urban Societies
• Living Labs go Really Local
(Mechelen event slides): • The Laurea UAS as regional player: e.g. Uusimaa
http://www.openlivinglabs.eu/news/highlights-user-driven-open-innovation-ecosystems-go-really-local-conference
Innovation Strategy, Saterisk, E2C, Caring TV
/ The New Oulu and Oulu Innovation Alliance,
• The Oulu Avaus, The Patio digital platform,
The City of Barcelona as a LivingLab
The Lisbon Smart City strategy
The City of Manchester
Friesland – the Consciousness Academia approach

10. WARMEST THANKS TO
THE FRIENDS WHO CONTRIBUTED THIS
PRESENTATION,
• Deputy Mayor Sinikka Salo
• Riikka Hirvasniemi
• Anna Kivilehto, ENoLL
• Professor Alvaro de Oliveira
• Dave Carter
• Artur Serra
• Markku Markkula
• Pentti Launonen
• Jarmo Eskelinen, ENoLL President
• Paula Lehto
• Anne Äyväri
• Jyri Suomela

11. Helsinki Smart City Showcase http://vimeo.com/16424693
FVH; Innovation Fund, projects…
HELSINKI LIVING LABS
LAUREA UNIVERSITY OF APPLIED SCIENCES
ENERGISING URBAN SOCIETIES

12. Focus Areas
Smart City
Innovative Procurements
Innovation Communities
Wellbeing
Growth Coaching
New Forms of Media
Expected:
Environment & Sustainability

13. Focus Areas
Smart City
Innovative Procurements
Innovation Communities
“the challenges were
• in wellbeing cases new solutions to support personal responsibility for
Wellbeing
wellbeing,
Growth Coaching
• in Open Data case the need to provide citizens with better and wider
selection of digital services,
• New Forms of Media of providing participation channels for
in Stadi.TV case the challenge
the people”
Expected:
Environment & Sustainability

14. Open Cities
Data.opencities.net
– a data catalogue summing up the sources of open data in
Europe
• Boosting innovation by opening up and
utilizing public data sources
• Open Cities App Challenge as well as
national app challenges
• opencities.net
Kuva: HKI kuvapankki / Seppo Laakso

15. Open Cities
Data.opencities.net
– a data catalogue summing up the sources of open data in
Europe
“The successful projects have rolled out for wider adaptation; examples
Boosting innovation by opening up and
• include the Digital Health card, HealthStand, the Helsinki Region Infoshare
utilizing public data sources
open data clearing house method has been built in the City of Helsinki ICT
strategy, which recognises an open approach to digital service
• Open Cities App Challenge as well as
development as one of the main pillars of the strategy
national app challenges
• opencities.net
Kuva: HKI kuvapankki / Seppo Laakso

16. New Forms
Urban media screens of Media
“the Stadi.TV case has
been built into the
communications
strategy of the city of
Stadi.TV, Helsinki, to support
the voice of transparency
Helsinki people Workshops and
education
on media
production

17. New Forms
Urban media screens of Media
Stadi.TV,
the voice of
Helsinki people Workshops and
education
on media
production

18. SATERISK Is tracking generating risks?
The unregulated use of tracking is generating risks.
We need to know what are the risks and needs in
legislation and in tracking equipment to keep anyone
safe. EU:s new satellite tracking system Galileo will be
operative in 2013. Now is the last change to evaluate the
risks and needs if we want to have an guidance to
future legislation and equipments.
P RO JEC T
The project will produce
PAR TN ER S
following deliverables to
support the R&D of the part
S a te llite s ys tem s N e tw or k ope ra to rs G P S- a nd G a lile o IG D ( In fo rm ation M app ing s oftw are
r ec eive r G athe ring D ev ic es )
GPS
m an ufac tu rer
N atio na l leg islation G alileo
taking companies:
E U- legis lation
E U- dire ctive s an d
U se r se gm en t
no rm s
F as tr ax L td
-a comprehensive risk
B ilatera l a gre em en ts
be tw ee n states
E A DS
T rev o c o y R o u teP C
Inter nationa l E AD S P o rta lif y o y
ag ree m ents
assessment
UM
L o o m is ( m o n ey t ran s p o rt)
U n iv ersity o f
L a p la n d p o lice
D at a P r o tec tio n
Om buds ma n
F ico ra
C u st o m s
H altik -a report of new features
needed from future satellite
navigation systems
-a report of new features
Some top of the line companies are taking part, needed from tracking or
including EADS, Portalify, RoutePC and Trevoc.
From the public authorities Ficora, MINTC
mapping equipment
(ministery of transport and communication) and -a proposal of regulatory
Customs are taking part to the project .University of changes
Lapland is the research partner in legal issues.
Saterisk-project secured in November 2008 funding from Tekes
Security/aerospace-program. Project will last 2½ years.
Laurea University of Applied sciences, University of Lapland Jouni Viitanen & Jussi Ojala

19. SATERISK Is tracking generating risks?
The unregulated use of tracking is generating risks.
We need to know what are the risks and needs in
legislation and in tracking equipment to keep anyone
safe. EU:s new satellite tracking system Galileo will be
Nunamaker: »real problems of real people »
operative in 2013. Now is the last change to evaluate the
risks and needs if we want to have an guidance to
future legislation and equipments.
with transparency empowering citizens with
No Big Brother feeling whilst the surveillance
technology is increasing at the same time
P RO JEC T
The project will produce
PAR TN ER S
following deliverables to
support the R&D of the part
S a te llite s ys tem s N e tw or k ope ra to rs G P S- a nd G a lile o IG D ( In fo rm ation M app ing s oftw are
r ec eive r G athe ring D ev ic es )
GPS
m an ufac tu rer
N atio na l leg islation G alileo
taking companies:
E U- legis lation
E U- dire ctive s an d
U se r se gm en t
no rm s
F as tr ax L td
-a comprehensive risk
B ilatera l a gre em en ts
be tw ee n states
E A DS
T rev o c o y R o u teP C
Inter nationa l E AD S P o rta lif y o y
ag ree m ents
assessment
UM
L o o m is ( m o n ey t ran s p o rt)
U n iv ersity o f
L a p la n d p o lice
D at a P r o tec tio n
Om buds ma n
F ico ra
C u st o m s
H altik -a report of new features
needed from future satellite
National authorities Finnish Customs, Police navigation systems
-a report of new features
Some top of the line companies are taking part, needed from tracking or
including EADS, Portalify, RoutePC and Trevoc.
From the public authorities Ficora, MINTC
mapping equipment
(ministery of transport and communication) and -a proposal of regulatory
Customs are taking part to the project .University of changes
Lapland is the research partner in legal issues. http://www.laurea.fi/fi/tutkimus_ja_kehitys/julkaisut/tutkijoille/Documents/
SATERISK_Rajamaki%20et%20al.pdf
Saterisk-project secured in November 2008 funding from Tekes
Security/aerospace-program. Project will last 2½ years.
Laurea University of Applied sciences, University of Lapland Jouni Viitanen & Jussi Ojala

20. ENERGISING URBAN ECOSYSTEMS EUE
• It is argued that the built environment lays the core foundation for the activities and competitiveness of any
and all societies. It provides the scene and setting for human interaction and offers the necessary framework
for economic activities (infra-structures, market place, product and service development platforms and
places for interaction). In this context, it is broadly recognized that urban development (construction of urban
infrastructures, buildings and networks) and urban life styles (urban activities and processes as well as
patterns of city living) are seen as the main contributors to global environmental impact. Consequently, it is
the 21st century urban ecosystems will be the future
argued that
test-beds, living laboratories and co-creation platforms for
addressing the joint, global development challenges. Accordingly,
it is argued that the future urban ecosystems must undergo a facilitated transformation process in
accordance with the principles of sustainable development.
http://www.rym.fi/tutkimusohjelmat/energizingsociety/

21. Regional Innovation Ecosystem
Aalto University Campus 2020
Nokia
Young entrepreneurial mindset
EUE
partnership Tapiola
Rovio
The research consortium has developed its research agenda through far-reaching, collaborative and
Garden City
multidisciplinary research work done jointly by companies, universities and research centres. It has advanced
from open agenda negotiations into a closed consortium that though has connections to other, parallel research
and development programs. EUE acts as a seed for these other initiatives.
within public regional policies and to design public innovation
EUE is built on progressive visions and key notions on the development of future urban ecosystems, which
will enable proactive and effective planning, designing and management of ecologically sustainable,
Aalto University
digitalized and innovative living environments with respect to local site conditions, values and culture.
The future urban ecosystems are seen as core platforms for mutually complementing innovation activities and
processes, which can develop regional competitiveness and pioneering competencies for complementary
EIT ICT Lab
product/solution development in the global markets.
According to the plans, by 2020, there will be new investments of 4-5 billion €:
metro, tunnel construction of ring road, other infra, housing, office and business
buildings, public services, university buildings, sports and cultural facilities…

22. Regional Innovation Ecosystem
Aalto University Campus 2020
Nokia
Young entrepreneurial mindset
Tapiola
Rovio
Garden City
Aalto University
EIT ICT Lab
According to the plans, by 2020, there will be new investments of 4-5 billion €:
metro, tunnel construction of ring road, other infra, housing, office and business
buildings, public services, university buildings, sports and cultural facilities…

23. Municipal reform ’The New Oulu’
The Avaus project – Wellness Services in the Future
the Patio platform
When the New Oulu (Haukipudas, Kiiminki, Oulu, Oulunsalo and Yli-Ii),
comes into existence on January 1st 2013, will Oulu be the fifth largest
city in Finland measured by the number of inhabitants.
The Oulu Innovation Alliance,

24. THE OULU INNOVATION ALLIANCE &
THE PATIO PLATFORM
• The Innovation Alliance The shared Innovation platform: Patio
http://www.businessoulu.com/en/operating- http://www.patiolla.fi/en/general
environment/network/innovation-alliance.html
• Test user forum PATIO gives you an
• The Oulu Innovation Alliance is a
strategic alliance formed between the opportunity to participate in the
development of products and services.
City of Oulu, University of Oulu, Oulu
University of Applied Sciences, VTT PATIO is open for everyone and it is
Technical Research Centre of Finland the world's first combination of a
Citizens Forum and Living Lab
and Technopolis in 2009. The purpose
of the alliance is to carry on Oulu's activities..”
long tradition in co-operation between
education and research institutes,
companies and the public sector.
Oulu’s high-tech image was built on
this co-operation in the 1980s.

25. Avaus
–Wellness
Services
in
the
Future
Mr
Keijo
Koski
Accountable
Director
keijo.koski@ouka.fi
+35844
703
4160
Ms
Minna
Angeria
Project
Manager
minna.angeria@ouka.fi
+35844
703
4555
www.ouka.fi/avaus
(prosedures,
abstract
in
english
and
swedish)
19/06/12
Project
Manager
Minna
Angeria

26. Avaus
–Wellness
Services
in
the
Future
the
triggers
• Turbulence
in
opera,ve
environment:
legisla,on,
Na,onal
governmental
plans,
New
Oulu,
Ageing
Society,
need
for
cross-­‐sectoral
collabora,on
and
Mr
Keijo
Koski
co-­‐design
of
services,
Accountable
Director
keijo.koski@ouka.fi
• Transforma,on
from
organisa,on
driven
service
development
towards
customer
orienta,on
+35844
703
4160
• Be]er
results
with
increased
pa,ent
responsibility
in
the
care
process
and
Ms
Minna
Angeria
improved
self-­‐care..
Project
Manager
• Challenges
related
to
the
Personal
Health
Record
systems
minna.angeria@ouka.fi
• Need
to
improve
Public
Private
partnership.
555
+35844
703
4
• Good
reputa,on
as
an
innovator,
interna,onal
connec,ons,
and
good
collabora,on
with
research
ins,tu,ons
and
HEIs
in
english
and
www.ouka.fi/avaus
(prosedures,
abstract
swedish)
19/06/12
Project
Manager
Minna
Angeria

27. Avaus
–
Wellness
Services
in
the
Future
Themes
:
Customer-­‐oriented
services
with
suppor,ng
technological
solu,ons
• senior
ci,zens
• children
and
adolescents
• ci,zens
of
working
age
Regional
innova,on
environment
• new
working
model
• working
methods
• large
network
• commitment
Oulun
kaupunki
|
Sosiaali-­‐
ja
19/06/12
terveysministeriö
|
Tekes
|
PPSHP

28.
Key
elements
• customer-­‐orienta,on
• freedom
of
choice
• ”
individual
responsibility”
• op,ons
(mul,-­‐channel
procedures,
welfare-­‐fix)
• mobility
of
informa,on
and
money.
• par,cipa,on
in
the
development
of
services
(clients,
professionals,
organisa,ons,
companies,
educa,onal
ins,tu,ons,
research
ins,tu,ons,
volunteers,
developer
clients)
• mobile
services
(mobile
units,
other
technological
opportuni,es)
Oulun
kaupunki
|
Sosiaali-­‐
ja
19/06/12
terveysministeriö
|
Tekes
|
PPSHP

29. • To
ensure
con,nuity
of
ci,zen-­‐oriented
development
processes,
the
project
shall
determine
ground
rules
for
open
innova6on
environment.
• The
project
par,cipants
and
other
stakeholders
will
be
provided
with
workshops
and
other
forums
for
defining
the
goal
state.
• Separate
clarifica,ons
will
be
produced
for
the
development
themes
to
be
specified
on
a
later
phase.
• The
service
reform
requires
also
an
amendment
of
legisla,on.
• With
the
defini,on
of
the
goal
state,
modifica,on
needs
will
be
introduced
and
necessary
contribu,ons
passed
on.
Oulun
kaupunki
|
Sosiaali-­‐
ja
19/06/12
terveysministeriö
|
Tekes
|
PPSHP

30. • To
ensure
con,nuity
of
ci,zen-­‐oriented
development
processes,
the
project
shall
determine
ground
rules
for
open
innova6on
environment.
• The
project
par,cipants
and
other
stakeholders
will
be
provided
with
workshops
and
other
forums
for
defining
the
goal
state.
• Separate
clarifica,ons
will
be
produced
for
the
development
themes
to
be
specified
on
a
later
phase.
Co-­‐opera,on
and
learning
process
• The
service
reform
requires
also
an
amendment
of
legisla,on.
• With
the
defini,on
of
the
goal
state,
modifica,on
needs
will
be
introduced
and
necessary
contribu,ons
passed
on.
Oulun
kaupunki
|
Sosiaali-­‐
ja
19/06/12
terveysministeriö
|
Tekes
|
PPSHP

31.
Other
coopera,on
partners
• City
of
Oulu
(wellness
services,
culture
services,
Business
Oulu,
informa,on
management)
• PPSHP
(Northern
Ostrobothnia
Hospital
District),
area
of
special
responsibili,es
(5
hospital
districts)
• through
the
Northern
Finland
Regional
Steering
Group
(rest
of
North
Finland)
• Ministry
of
Social
Affairs
and
Health,
Tekes
(Finnish
Funding
Agency
for
Technology
and
Innova,on),
Sitra
(Finnish
Innova,on
Fund),
Associa,on
of
Finnish
Local
and
Regional
Authori,es
• CHT
(Centre
for
Health
and
technology),
CIE
(Centre
for
Internet
Excellence),
Oulu
Wellness
Ins,tute
• Oulu
University
of
Applied
Sciences,
University
of
Oulu,
Na,onal
Ins,tute
for
Health
and
Welfare
• Companies,
private
and
public
service
providers,
technology
businesses
• SOSTE
(Finnish
Society
for
Social
and
Health)
• Sparring
municipali,es,
Tampere,
Kuopio,
Greater
Helsinki,
South
Karelia
Social
and
Health
Care
District
(EKSOTE)
• End-­‐users,
Oulu
residents,
developer
customers
Oulun
kaupunki
|
Sosiaali-­‐
ja
19/06/12
terveysministeriö
|
Tekes
|
PPSHP

32. Defini,on
Phase
Determining
vision
and
goal
state
During
the
defini,on
phase,
a
vision
and
goal
state
will
be
created
of
the
reform
of
social
welfare
and
healthcare
services
in
the
future.
The
vision
will
be
created
in
coopera,on
with
an
extensive
network
of
actors.
Also
the
residents
will
be
involved
in
the
development
procedure.
Evalua6on
and
tes6ng
During
the
defini,on
phase,
so-­‐called
sparring
municipali,es
will
be
invited
to
cooperate
in
tes,ng
and
trying
out
the
visions
and
plans.
The
defini,on
phase
will
be
implemented
in
coopera,on
with
the
Ministry
of
Social
Affairs
and
Health
and
Tekes,
the
Finnish
Funding
Agency
for
Technology
and
Innova,on.
Na,onal
coopera,on
will
be
supervised
by
a
na,onal
steering
commi]ee.
Oulun
kaupunki
|
Sosiaali-­‐
ja
19/06/12
terveysministeriö
|
Tekes
|
PPSHP

33. Public Procurement for innovation market pull
East of England pre-commercial procurement for health care
innovations
q May 2009: first pre-commercial procurement of an innovative process, material,
device, product or service to help meet current health priorities in the region;
q ERDF funded initiative: Up to £100,000 was awarded for winning tenders in a first
phase with the potential of further financial assistance to develop and evaluate
projects in a second phase.
q The aim is to provide procurement opportunities for innovative health care
businesses and bring the benefits of new innovations and technologies to patients.
RAPIDE ERDF Fast Track Network of 12 regions from across the EU
Exploring how the public sector can influence innovation
q Lead by the Regional Development Agency of South West England (UK),
between 2008-2010 selection and adaptation of:
1. Innovation Voucher Schemes
2. Pre-Commercial Procurement projects (PCP)
3. Business Angel Networks
4. Assessment tool for start-ups in incubators
5. Pitching tool (media-based) to bring innovators to investors
« The public sector constitutes an enormous market accounting up to 16% of GDP…public
procurement is potentially one of the most powerful levers for effecting behavioural change
amongst its private sector suppliers » Kevin Morgan 2010
33

34. THE NEXT STEPS
LIVING LABS SUMMER SCHOOL IN HELSINKI
HTTP://WWW.LAUREA.FI/EN/IIIENOLLSS
IDEALL
Designers and Living Labs working together
for user-centred innovation
Supported by EU

35. IDeALL
Designers and Living Labs working together for user-centered innovation
Designers WP5
Living Labs
Design for All
Cité du Design
Design For All Foundation ENoLL
COPIL 1
Launching
WP1
CONNECT AND CREATE A COMMON NETWORK ESoCE-NET
Y1 Common Platform COPIL 2
Plateform
TION
COORDINA
WP2 WP 3
SHARE, COMPARE AND EXPERIMENT WITH BOTH
COPIL 3
DEVELOP INTERDISCIPLINARY PRIVATE COMPANIES AND
Methodologies
METHODOLOGIES LOCAL COMMUNITIES
Cité du Design All partners
COPIL 4
Methodologies + Best practices Experimentation
Y2
WP4 DISSEMINATE All partners
COPIL 5
TRAINING – EVENTS – NETWORKS – CONFERENCES - EXHIBITIONS Dissemination
Stable European Network for User-Centred Innovation
DESIGNERS – LIVING LABS – COMPANIES – CITIES – UNIVERSITIES –
DECISION MAKERS …

36. Tide the knot!
Perseverance!
“Sisu”!
“I will run through the brick wall”
“If needed, I will stand
on my head”
I wish you a creative
workshop!
Tuija.hirvikoski@laurea.fi http://www.sagerountree.com/sagetree/sagetree/Newsletter/February09.html