6th Wave member Cross-border Living Lab on Territorial Marketing

A Cross-‐Border Living Lab on Territorial Marke7ng www.territoriallivinglab.net

Living Lab Descrip4on •  Territorial –  Aiming to achieve local development through (in this par4cular case) the promo4on of business investments and the nurturing of a compe44ve economic environment •  Cross-‐Border –  Joining forces of several na4onal organiza4ons (mostly Living Labs) ac4ve within cross-‐country projects and ini4a4ves –  Aiming to map the whole Europe (more Partners wanted!) •  A “Living Lab of Living Labs” (LL2) –  Most members are ENoLL members –  Involving end users in innova4ve policies and ac4ons –  Looking for end-‐to-‐end matchmaking solu4ons where general, generic territorial marke4ng fails

Living Lab Partnership •  Spazi di Impresa s.r.l. – IT –  Promoter •  Leaning Lab – IT –  University of Pisa LL (3wave member) •  Kielce Technology Park – PL –  6wave member (New!) •  Larnaca District Development Agency – CY –  4wave member •  Ins4tute for Comprehensive Development Solu4ons – SI –  5wave member •  21C Consultancy – UK •  Dialogos, Nea Media – EL

Spazi di Impresa s.r.l. -‐ IT Spazi di Impresa s.r.l. is an Italian company specialised in industrial sites marke4ng and business intermedia4on. It coordinates the Living Lab, providing support to the partner en44es’ managers and staff in the local anima4on and adver4sing of ini4a4ves. These include: -‐ Services strengthening the local fabric of the territories of des4na4on; -‐ Consultancy jobs to public sector organisa4ons in charge of external promo6on to op4mize resources and to present old assets in new ways; -‐ Intermedia4on services between different industrial districts of Europe to create m a t c h m a k i n g a n d c o l l a b o r a 6 o n opportuni4es; and -‐ Support to individual companies (esp. Spazi d’Impresa s.r.l. Via Saragat, 21 SMEs) in the post-‐investment stage, to 42124 Reggio Emilia increase efficiency and profitability of the www.spazidiimpresa.com new business.

Leaning Lab – Pisa, IT •  Mul4disciplinary R&D and experimenta4on with “real” user communi4es based on coopera4on and meritocracy –  Methods for collabora4ve crowdsourcing in industrial design –  Tools for helping virtual team par4cipants generate and improve ideas –  Guidelines and applica4ons to foster crea4ve learning during problem solving sessions –  An original IPR tracking soCware to encourage people’s par4cipa4on and guarantee them a fair reward –  A "crea6vity sandpit and shop-‐ﬂoor" to generate new concepts and transform them into products –  Etc. •  Leading the dissemina4on of the Living Lab approach in Tuscany (currently the Italian region with the highest number of Living Labs) through the LILIT project •  More @ www.leaninglab.org

Kielce Technology Park – PL Kielce Technology Park Living Lab (KTP LL) is a mul4-‐func4ons land of business ac4vity, which was created for people who see their future in connec4on with new and innova4ve technologies. It is a progress-‐oriented place. Its opera4on focuses on suppor4ng new innova4ve enterprises and it creates the best condi4ons for the development of the companies that already exist. It offers modern and professionally prepared infrastructure: office spaces, laboratory and produc4on areas. Investors are offered the lands of the total area of 200 hectares. KTP is an interes4ng merge of a technology park and special economic zone. Thanks to this, the companies that operate within the Park may use both, the park facili4es on the one hand and tax privileges on the other. Kielce Technology Park POLAND/ 25-‐663 Kielce Olszewskiego 6 www.technopark.kielce.pl

More partners wanted! •  ANETEL (from Cyprus, www.anetel.com) is the Larnaca District Development Agency, a non-‐profit, public equivalent body formed in 2003 to represent 4 Municipali4es, 48 Community Boards, the Larnaca Chamber of Commerce and Industry, the Women Associa4on of Rural Larnaca, KENTHEA, the COOP of Odhou, Tochni and Skarinou, Larnaca and the Union of Communi4es of Larnaca. ANETEL has experience in many European MED and Interreg projects. Since 2010 it hosts TLL Kypros, the first territorial Living Lab from the island to become member of ENoLL. •  Dialogos, Nea Media (from Greece, www.dialogos.net) is a consultancy company specialised in innova4on services and exper4se development for SMEs and other organisa4ons (start-‐up companies, professionals, local authori4es and associa4ons). Currently it is involved in EU Regional Development programmes (3 MED projects started in 2009: Smilies, MedLab, Texmedin) and in R&D programmes for the development of ICT collabora4ve and learning plaoorms for SMEs (Passage, EnviroTexDesign). Recently it has been engaged in sponsoring and coaching a number of young Tunisian entrepreneurs (1st Start-‐up Week End in Tunis), and, since September 2010, about 100 pilot entrepreneurs in Mediterranean islands from different fields including ship building, agro-‐food, alterna4ve energies produc4on and waste management. •  eZAVOD (from Slovenia, www.ezavod.si) is the Ins4tute for Comprehensive Development Solu4ons, a private company focused on suppor4ng sustainable development with implementa4on of R&D and innova4on projects in the fields of ecology, energe4c, economy, e-‐business and with the help of European funds. E-‐zavod also acts as a Living Lab (within the ENoLL network), mainly focused on energy efficiency, waste management and user driven innova4on development. •  21C Consultancy (from the UK, www.21cconsultancy.com) is a female owned and operated SME with an established track record in delivering successful pan-‐European projects. The team is Prince2 and Managing Successful Programmes (MSP) qualified, and has helped na4onal and local public administra4ons across Europe leverage the power of ICT to achieve key policy objec4ves for over a decade. •  To candidate your organisa6on, please email spazidiimpresa@gmail.com or surf www.territoriallivinglab.net

Living Lab Contact •  Francesco Bozzolini, spazidiimpresa@gmail.com •  www.territoriallivinglab.net •  Francesco Molinari, mail@francescomolinari.it

6th Wave member Cross-border Living Lab on Territorial Marketing

by European Network of Living Labs (ENoLL) on Jun 01, 2012

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6th Wave member Cross-border Living Lab on Territorial Marketing Presentation Transcript