"From	  local	  Living	  Lab	  to	  European	  MVNO	  Business"	  
The	  biggest	  living	  lab	  in	  the	  world	  (2004)	  
Flanders	  6	  x	  €	  300.000	  =	  €	  1.800.000	     +	     	  €	  1.800.000	  
Research	  Mobile	  ApplicaNon	  	  Build	  a	  Wireless	  City	                 +	     2.000	  test	  users	  with	  >	  ...
Biggest	  success	  Alfa	  community	  of	  i-­‐City	  200	  users	  did	  receive	  a	  very	  small	  budget	  and	  tec...
i-­‐City	  2006	  (before	  Apple)	  hWp://www.youtube.com/watch?v=kDGNLm8eAgk&feature=player_embedded	  
Lessons	  learned	  •  CommunicaNon	  is	  key	  •  Hands	  on	  versus	  academic	  approach	  •  Unpredictable	  •  MulN...
Spin-­‐offs	  
Our	  spin-­‐off	  
Our	  spin-­‐off	  i-­‐City	  moved	  to	  IBBT	  (ilab.o)	  
What	  did	  we	  take	  from	  the	  lab	  •  Good	  people	  •  Partnerships	  •  The	  conversaNon	  approach	  with	  ...
Example	  1	  Did	  start	  as	  a	  mini	  lab	  for	  KPN	  	  We	  build	  our	  website	  with	  3	  ex-­‐alfa’s	  	  ...
Growth	  Mobile	  Vikings	       120,000	       100,000	        80,000	        60,000	        40,000	        20,000	      ...
Example	  2	  Build	  with	  the	  community	  	  Open	  API’s	  for	  developers	  	  Test	  groups	  of	  users	  	  	  ...
Result	  in	  one	  week	  >	  24.000	  Spots	  made	  by	  Mobile	  Vikings	  
Products	         	  	  	  	  	  	  	  Maybe	  ?	         	         Viking	  TV	         	         Viking	  Media	        ...
Plans	          +	  Viking	  Research	  ?	  
European	  Plans	  •    Poland	  •    Germany	  •    Netherlands	  •    ???	  
European	  Plans	  •    Poland	  •    Germany	  •    Netherlands	  •    ???	  Same	  approach	  build,	  test,	  rebuild,	...
Next	  big	  step	  	  •  Strong	  idenNty	  management	  •  Layers	  
Next	  big	  step	  	  •  Strong	  idenNty	  management	  •  Layers	            For	  this	  we	  will	  need	  partners	 ...
Thank	  you	  TwiWer	  :	  @flaorank	  
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From Local Living Lab to European MVNO Business Frank Bekkers Mobile Vikings

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@User Driven Open Ecosystems go really Local,
in Mechelen (Belgium) 22nd - 23rd, 2012

Published in: Technology, Business
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From Local Living Lab to European MVNO Business Frank Bekkers Mobile Vikings

  1. 1. "From  local  Living  Lab  to  European  MVNO  Business"  
  2. 2. The  biggest  living  lab  in  the  world  (2004)  
  3. 3. Flanders  6  x  €  300.000  =  €  1.800.000   +    €  1.800.000  
  4. 4. Research  Mobile  ApplicaNon    Build  a  Wireless  City   +   2.000  test  users  with  >  500  hotspots      
  5. 5. Biggest  success  Alfa  community  of  i-­‐City  200  users  did  receive  a  very  small  budget  and  technical  support  for  their  dream  applicaNon  A  lot  of  the  alfa’s  did  became  an  employee  of  one  of  the  founding  companies  of  i-­‐City.  
  6. 6. i-­‐City  2006  (before  Apple)  hWp://www.youtube.com/watch?v=kDGNLm8eAgk&feature=player_embedded  
  7. 7. Lessons  learned  •  CommunicaNon  is  key  •  Hands  on  versus  academic  approach  •  Unpredictable  •  MulNdisciplinary  approach  works  •  Don’t  be  afraid  to  fail    •  Bringing  people  into  one  project  leads  to  new   businesses  •  Partnerships  
  8. 8. Spin-­‐offs  
  9. 9. Our  spin-­‐off  
  10. 10. Our  spin-­‐off  i-­‐City  moved  to  IBBT  (ilab.o)  
  11. 11. What  did  we  take  from  the  lab  •  Good  people  •  Partnerships  •  The  conversaNon  approach  with  new  tools  like   TwiWer  and  Facebook  •  Discussion  with  focus  groups  •  Trial  and  error  •  ConNnuous  innovaNon  •  Build,  test,  break,  rebuild,  test,  …  
  12. 12. Example  1  Did  start  as  a  mini  lab  for  KPN    We  build  our  website  with  3  ex-­‐alfa’s    We  sNll  organize  focus  groups      We  found  our  first  test  user  over  twiWer      
  13. 13. Growth  Mobile  Vikings   120,000   100,000   80,000   60,000   40,000   20,000   0  
  14. 14. Example  2  Build  with  the  community    Open  API’s  for  developers    Test  groups  of  users      Test  groups  of  merchants    Build,  test,  break,  rebuild,  test,  …            
  15. 15. Result  in  one  week  >  24.000  Spots  made  by  Mobile  Vikings  
  16. 16. Products                Maybe  ?     Viking  TV     Viking  Media     Viking  Gaming  
  17. 17. Plans   +  Viking  Research  ?  
  18. 18. European  Plans  •  Poland  •  Germany  •  Netherlands  •  ???  
  19. 19. European  Plans  •  Poland  •  Germany  •  Netherlands  •  ???  Same  approach  build,  test,  rebuild,  test  …  
  20. 20. Next  big  step    •  Strong  idenNty  management  •  Layers  
  21. 21. Next  big  step    •  Strong  idenNty  management  •  Layers   For  this  we  will  need  partners      Academic  Partners    Governement    Business  Partners  
  22. 22. Thank  you  TwiWer  :  @flaorank  

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