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Mad or what? Richard McCracken Head of Intellectual Property The Open University
Mad <ul><li>Our content is valuable </li></ul><ul><li>We are giving it to our competitors </li></ul><ul><li>Death by a tho...
Or what? <ul><li>Open is an idea whose time has come </li></ul><ul><li>We attract lots of users and create a buzz </li></u...
Characteristics of open licences <ul><li>Broad grant of licence </li></ul><ul><li>Not subject to individual negotiation </...
Licensing issues <ul><li>Ownership of content created in-house </li></ul><ul><li>Moral rights </li></ul><ul><li>Licensing ...
Why choose Creative Commons? <ul><li>Standard within the open content communities </li></ul><ul><li>Mark of commitment </l...
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Mad Or What? OpenLearn rights workshop Nov2007

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Richard McCracken, Head of Intellectual Property at The Open University talks about the OpenLearn project which makes educational resources freely available to the public under a Creative Commons license. 29.11.07.

Published in: Education, Business
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Transcript of "Mad Or What? OpenLearn rights workshop Nov2007"

  1. 1. Mad or what? Richard McCracken Head of Intellectual Property The Open University
  2. 2. Mad <ul><li>Our content is valuable </li></ul><ul><li>We are giving it to our competitors </li></ul><ul><li>Death by a thousand cuts </li></ul><ul><li>Damage to our reputation through remixing </li></ul><ul><li>What we get back will be substandard </li></ul><ul><li>We really, no really, need a tight licence </li></ul>
  3. 3. Or what? <ul><li>Open is an idea whose time has come </li></ul><ul><li>We attract lots of users and create a buzz </li></ul><ul><li>Lots of those users might join us </li></ul><ul><li>If they do, they might study better and stay longer </li></ul><ul><li>If they do they will support each other </li></ul><ul><li>Good remixing will swamp the bad </li></ul><ul><li>What we get back will be good </li></ul><ul><li>We need a simple, broad licence </li></ul>
  4. 4. Characteristics of open licences <ul><li>Broad grant of licence </li></ul><ul><li>Not subject to individual negotiation </li></ul><ul><li>Standardised terms </li></ul><ul><li>Non-commercial/educational/commercial </li></ul><ul><li>Based on collaboration and interchange </li></ul><ul><li>Moral rights are difficult to manage </li></ul>
  5. 5. Licensing issues <ul><li>Ownership of content created in-house </li></ul><ul><li>Moral rights </li></ul><ul><li>Licensing third party content </li></ul><ul><li>Business models </li></ul><ul><li>what is ‘non-commercial’? </li></ul><ul><li>Non-commercial/commercial/competitive </li></ul><ul><li>Collaboration </li></ul><ul><li>Creation and publication of content by users </li></ul>
  6. 6. Why choose Creative Commons? <ul><li>Standard within the open content communities </li></ul><ul><li>Mark of commitment </li></ul><ul><li>Easily understandable </li></ul><ul><li>Assessment of the business models </li></ul><ul><li>Moral rights managed in the institution </li></ul><ul><li>Part of the project research outcomes </li></ul>
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