Evan Hansen of Wired talkss to #MozNewsLab

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M obile Web + iPad + iPad App• 2 percent – > 15 percent > 1 yeariPad now biggest source of mobile•Web traffic at Wired.com

Apps vs B rowserHigh performance UR LsAcces s to hardware features such as HTM L – standards bas ed, simple tocameras and geo-location update and maintainC ommerce Write once, run anywhereO ne click purchases in iTunes No app store approval B etter browers are evolving - M odern mobile browsers are constantly improving and allow local data s torage, geo-location access, full Web s tandards support and multitouch user interfaces.

D isplay G rowing Faster than S earch 2009 2011 D isplay 29.0% 33.3% S earch 53.4% 48.7%S ource: IAB

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Evan Hansen of Wired talkss to #MozNewsLab

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