Elements of User Experience by Jesse James Garrett

Jesse James Garrett Adaptive Path

user experience design

the design of anythingwith human experience as an explicit outcome and human engagement as an explicit goal

every design tells a story

the product the user the world

Surface

Skeleton

Structure

Strategy

strategy

scopestrategy

structure scopestrategy

skeletonstructure scopestrategy

surfaceskeletonstructure scopestrategy

Concretesurfaceskeletonstructure scopestrategy Abstract

information technology

product as technology product as information

product as technology product as information ce rfa Sensory Design su on el e t Interface Design Navigation Designsk Information Design re t u Interaction Information ucstr Design Architecture e c o p Functional Content s Specifications Requirements e gy User Needs atstr Product Objectives

StrategyUser Needs: what theproduct must do for the product as technology product as information scopepeople who use it g y User Needs a te str Product ObjectivesProduct Objectives: what theproduct must do for thepeople who build it

StrategyUser Needs Not just what the product does, but how it does it: functional, emotional, psychological Always contextualProduct Objectives Objectives that don’t address users can’t generate loyalty Must be measurable to be effective

ScopeFunctional Specifications:application features the product as technology product as information structureproduct must include e c o p Functional Content s Specifications RequirementsContent Requirements: strategycontent elements theproduct must include

ScopeFunctional Specifications Enabled by technology, not dependent on itContent Requirements What do your users know, and what do they need to have explained? Speak their language

StructureInteraction Design: how theuser moves through and product as technology product as informationmakes sense of a task skeleton reu u c t Interaction InformationInformation Architecture: str Design Architecturehow the user moves through scopeand makes sense ofinformation

StructureInteraction Design Making interactions feel naturalInformation Architecture Information structures reflect our understanding of concepts and the world

SkeletonInformation Design:facilitates comprehensionof information product as technology product as information surfaceInterface Design: on el e t Interface Design Navigation Designfacilitates user input and sk Information Designsystem output structureNavigation Design:facilitates movementthrough the information

SkeletonInformation Design Clear communication through text, data, visualsInterface Design Interface elements must support interaction goalsNavigation Design Balancing simplicity of presentation with diversity of content

Surface product as technology product as informationSensory Design: how the c eproduct looks, feels, sounds rfa su Sensory Design(and sometimes smellsand tastes!) skeleton

SurfaceSensory Design Sensory choices reinforce or undermine other aspects of the design Senses engage emotions We tell stories in sensory terms

product as technology product as information ce rfa Sensory Design su on el e t Interface Design Navigation Designsk Information Design re t u Interaction Information ucstr Design Architecture e c o p Functional Content s Specifications Requirements e gy User Needs atstr Product Objectives

Staying alignedUnderstand emotional and psychological context ofuse to inspire passionate connectionsConnect feature and design choices with underlyinguser psychologyExpress your product’s personality, not justfunctionalityDefine the story that your product tells about itself,the user, and the world

Thanks!jjg.net/elements jjg.net/ia

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