From Netflix to Future Emotional TV

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MBA Futuris students

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From Netflix to Future Emotional TV

  1. 1. TV of the Past and Present Future of TV Tallinn , 19. january, 20 12 Kaarel Oja, Zahhar Ka irj ak , Kadri Tolsberg
  2. 2. 01/24/12 ::
  3. 3. Value Chain Collapse 01/24/12 :: Audience & subscribers
  4. 4. Now competing for your and attention (and wallet) 01/24/12 ::
  5. 5. Broadcast Business Model Aggretaged Entertainment for the audience <ul><li>Studios, distributor, telco relations </li></ul><ul><li>Ability to understand demand </li></ul>TV viewing capable households B2C marketers + agencies TV, internet direct contact with the advertiser Viewer : Telco, social and web Advertiser: direct contact or agency managed - Content aquisition -Program development -Advertising fees -Subscription fees -Telcos -Studios -Distributors <ul><li>Telco fees </li></ul><ul><li>Content Fees </li></ul><ul><li>Techical costs (network operations) </li></ul>
  6. 6. Future Business Model for Microsoft Xbox/VOD Future of TV Tallinn , 19. jaanuar, 20 12 Kaarel Oja, Zahhar Ka irj ak , Kadri Tolsberg
  7. 7. 01/24/12 ::
  8. 8. Xbox/Microsoft Value Proposition for the Consumer ($500 million market 2011 -> $ 1.5 billion 2015) 01/24/12 ::
  9. 9. 01/24/12 :: Gesture and Voice Controllable
  10. 10. 01/24/12 :: Emotion Driven
  11. 12. You seem sad today, i would recommend a good movie to cheer you up Would you like to see a happy movie or watch your shows? WATCH A HAPPY MOVIE WATCH MY REGULAR SHOWS
  12. 13. 01/24/12 :: You seem sad today, i would recommend a good movie to cheer you up Would you like to see a happy movie or watch your shows? WATCH A HAPPY MOVIE WATCH MY REGULAR SHOWS
  13. 14. Tailored to Suit Your Mood YOU SEEM BORED. WOULD YOU LIKE TO SEE SOMETHING WITH MORE INTESTING? THIS IS PERFECT
  14. 15. Customizable Shows YES, REPROGRAM TERMINATOR NO, DON’T REPOGRAM TERMINATOR 01/24/12 ::
  15. 18. MiTV Value Proposition for the Advertiser 01/24/12 ::
  16. 19. Optional Ads 01/24/12 :: Order a test drive
  17. 20. 01/24/12 :: Availability
  18. 21. MiTV Business Model Emotion Driven Personalised Interactive Entertainment Experience Emotion targeted video advertising <ul><li>Viewing and advertising AI </li></ul><ul><li>Microsoft Windows </li></ul><ul><li>Microsoft Advertising </li></ul><ul><li>Consumer data </li></ul><ul><li>Kinect algorythm </li></ul><ul><li>Analytics teams </li></ul>- Middle+ class households with a broadband subscription - High transaction cost industries - TVs, Xbox, set top boxes. smart phones, tablet, PCs, kinect, windows -Direct contact and subscription - Microsoft Advertising <ul><li>- Content aquisition </li></ul><ul><li>AI development </li></ul><ul><li>Emotion reader and face analysis </li></ul><ul><li>Data analysis </li></ul>-Subscription fees (ad-free) -Advertising fees -Studio consulting fees Studios Distributors <ul><li>-Techical cost </li></ul><ul><li>AI development </li></ul><ul><li>Content fees </li></ul><ul><li>Data mining and analysis </li></ul>
  19. 22. 01/24/12 ::
  20. 23. Thanks! Kaarel Oja, Zahhar Ka irj ak , Kadri Tolsberg Launch Q4 2012 On all front facing camera enabled devices 01/24/12 ::

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