10 Types of Innovation

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Often when people think of innovation, the first thing that comes to mind is product innovation. However, there are actually 10 different types of innovation—and the more types you incorporate, the more successful your innovation is likely to be.

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10 Types of Innovation

  1. 1. 10 TYPES OF INNOVATION Alar Kolk All slides of this presentation is from the book: 10 Types of Innovation. Larry Keeley, Ryan Pikkel Brian Quinn, Helen Walters http://www.doblin.com/tentypes/
  2. 2. 10 TYPES OF INNOVATION Get inspired from here: www.amazon.com/Ten-Types-Innovation-DisciplineBreakthroughs/dp/1118504240/ref=sr_1_1?ie=UTF8&qid=1387357642&sr=8-1&keywords=10+types+of+innovation
  3. 3. Basic Systematic Often when people think of innovation, the first thing that comes to mind is product innovation. There are actually 10 different types of innovation. The more types you incorporate, the more successful your innovation is likely to be. Inspired by Larry Keeley, Geoff Tuff
  4. 4. Team: http://www.doblin.com/team/ Video: http://www.youtube.com/watch?v=2DMJ8cHwD0I Book: http://www.doblin.com/tentypes/
  5. 5. TEN TYPES OF INNOVATION 10 Types of Innovation. Larry Keeley, Ryan Pikkel Brian Quinn, Helen Walters http://www.doblin.com/tentypes/
  6. 6. Innovation is a disciplined experiment. The more types you incorporate, the more successful your innovation is likely to be. 10 Types of Innovation. Larry Keeley, Ryan Pikkel Brian Quinn, Helen Walters
  7. 7. COMPARE & IMPROVE 10 Types of Innovation. Larry Keeley, Ryan Pikkel Brian Quinn, Helen Walters http://www.doblin.com/tentypes/
  8. 8. TYPES OF INNOVATION Process: Core Process How you create and add value to your offerings? Wal-Mart continues to grow profitably through core process innovations such as real-time inventory management systems, aggressive volume/ pricing/delivery contracts with merchandise providers, and systems that give store managers the ability to identify changing buyer behaviors in and respond quickly with new pricing and merchandising configurations. 10 Types of Innovation. Larry Keeley, Ryan Pikkel Brian Quinn, Helen Walters
  9. 9. TYPES OF INNOVATION Process: Innovation Process How you create unique offerings? NIKEiD is a service provided by Nike allowing customers to personalize and design their own Nike merchandise. They offer online services as well as physical NIKEiD studios. 10 Types of Innovation. Larry Keeley, Ryan Pikkel Brian Quinn, Helen Walters
  10. 10. TYPES OF INNOVATION Process: Innovation Process How you create unique offerings? From R&D to C&D: Connect+Develop is a P&G innovation strategy. The idea of partnering externally to accelerate innovation is applied across the Company. 10 Types of Innovation. Larry Keeley, Ryan Pikkel Brian Quinn, Helen Walters
  11. 11. TYPES OF INNOVATION Offering: Product Performance How you design your core offerings? Top performance factor: the quietness of the engine. This was the focus of a 19990 advertisment showing a pyramid of glasses on the hood of Lexus while the engine revved at full throttle. 10 Types of Innovation. Larry Keeley, Ryan Pikkel Brian Quinn, Helen Walters
  12. 12. TYPES OF INNOVATION Offering: Product Performance How you design your core offerings? FedEx learned which customer actions led to failed/ delayed deliveries. It translated this data into simplicity, especially in forms, packing, and online interfaces – to make it as easy as possible for customers to use the service. 10 Types of Innovation. Larry Keeley, Ryan Pikkel Brian Quinn, Helen Walters
  13. 13. TYPES OF INNOVATION Offering: Product System How you link and/or provide a platform for multiple products? Microsoft Office bundles a variety of specific products (Word, Excel, PowerPoint, etc.) into a system designed to deliver productivity in the workplace. 10 Types of Innovation. Larry Keeley, Ryan Pikkel Brian Quinn, Helen Walters
  14. 14. TYPES OF INNOVATION Offering: Product System How you link and/or provide a platform for multiple products? The LEGO blocks sold today can still clip into the original plastic blocks first patented and released in 1958, the sign of a uniquely enduring product system. 10 Types of Innovation. Larry Keeley, Ryan Pikkel Brian Quinn, Helen Walters
  15. 15. TYPES OF INNOVATION Offering: Service How you provide value to customers and consumers beyond and around your products? Nike developed many services around their shoes: measure calories burned and record the distance and pace of a walk or run. The product becomes the service. 10 Types of Innovation. Larry Keeley, Ryan Pikkel Brian Quinn, Helen Walters
  16. 16. TYPES OF INNOVATION Offering: Service How you provide value to customers and consumers beyond and around your products? 10 Types of Innovation. Larry Keeley, Ryan Pikkel Brian Quinn, Helen Walters
  17. 17. TYPES OF INNOVATION Delivery: Channel How you get your offerings to market? 10 Types of Innovation. Larry Keeley, Ryan Pikkel Brian Quinn, Helen Walters
  18. 18. TYPES OF INNOVATION Delivery: Brand How you communicate your offerings? 10 Types of Innovation. Larry Keeley, Ryan Pikkel Brian Quinn, Helen Walters
  19. 19. TYPES OF INNOVATION Delivery: Brand How you communicate your offerings? Absolut conquered the vodka category on the strength of a brilliant "theme and variations" advertising concept: strong bottle and packaging design, and a whiff of Nordic authenticity 10 Types of Innovation. Larry Keeley, Ryan Pikkel Brian Quinn, Helen Walters
  20. 20. TYPES OF INNOVATION Delivery: Brand How you communicate your offerings? Global branded revenues of £15bn ($24bn) in 2012. The portfolio stretches across diverse array of sectors. Autonomus companies enjoying the global power of the Virgin brand. 10 Types of Innovation. Larry Keeley, Ryan Pikkel Brian Quinn, Helen Walters
  21. 21. TYPES OF INNOVATION Delivery: Customer experience How your customers feel when they interact with your company and its offerings? Harley Davidson has created a worldwide community of millions of customers, many of whom would describe "being a Harley Davidson owner" as a part of how they fundamentally see, think, and feel about themselves. 10 Types of Innovation. Larry Keeley, Ryan Pikkel Brian Quinn, Helen Walters
  22. 22. TYPES OF INNOVATION Finance: Business model How you make money ? Dell revolutionized the personal computer business model by collecting money before the consumer's PC was even assembled and shipped (resulting in net positive working capital of seven to eight days). 10 Types of Innovation. Larry Keeley, Ryan Pikkel Brian Quinn, Helen Walters
  23. 23. TYPES OF INNOVATION Finance: Networking How you you join forces with other companiesmutual benefit? How join forces with other companies for for mutual benefit? Millions of music makers and app developers contribute to the Apple platforms. The App Store to sell third-party applications for the iPhone, iPad and iPod. iTunes Store users can purchase and download music, music videos, television shows, audiobooks, and movies. 10 Types of Innovation. Larry Keeley, Ryan Pikkel Brian Quinn, Helen Walters
  24. 24. http://www.linkedin.com/pub/alar-kolk/b/596/867
  25. 25. 10 TYPES OF INNOVATION Get inspired from here: www.amazon.com/Ten-Types-Innovation-DisciplineBreakthroughs/dp/1118504240/ref=sr_1_1?ie=UTF8&qid=1387357642&sr=8-1&keywords=10+types+of+innovation

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