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FIA Dublin Presentations: Mobile Innovation Economics: What's the future of personal data? By George Voulgaris
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FIA Dublin Presentations: Mobile Innovation Economics: What's the future of personal data? By George Voulgaris

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FIA Dublin Presentations: Mobile Innovation Economics: What's the future of personal data? By George Voulgaris FIA Dublin Presentations: Mobile Innovation Economics: What's the future of personal data? By George Voulgaris Presentation Transcript

  • Mobile Developer Economics& insights on personal data
  • Copyright VisionMobile 201322Knowledge. Passion. Innovation.Future Internet Assembly May 2013Mobile Developer EconomicsGeorge VoulgarisBusiness Partner
  • Copyright VisionMobile 2013VisionMobileDistilling market noise into market senseDeveloper Economicsthe de-facto research hub for the appeconomyTelco EconomicsNew economic thinking for managingdisruption and reinventing the TelcoDeveloperresearchreports:measuringdevelopersentiment onplatforms, regions,revenues anddeveloper toolsDeveloperoutreach &segmentation:understand,segment andeffectively reachdevelopersMobileMegatrendsworkshopPublic workshopson the stage of themobile ecosystemMobile InsiderMobile Insider isa monthlypublication thatexamines themost importanttrends in mobileMobileInnovationEconomicsworkshophow Internetbusiness modelsare impactingtelecomsTrends watchTracking app and developer trendsMarket Sonara quarterly serviceusing big data topredict app economytrendsAppecosystems:Research and analysison the state of the appeconomyTop-100 analyst blog4,000+ subscribers20,000+ monthly uniques
  • Copyright VisionMobile 20134VisionMobile - Trusted by industry brandsClientsselectedVisionMobile clients2009-2011
  • Part 1: Developer Economics
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  • Copyright VisionMobile 2013Baas11
  • 12source: http://build.developereconomics.com/sector/baas/
  • Copyright VisionMobile 2013BaaSUsing a Backend-as-a-Service (BaaS)+ Reduces execution risk and time to market+ Removing server maintenance and scaling headaches- Data lock-in- Increases the ongoing service costs making the revenuemodel fit even more important.Check for more: http://build.developereconomics.com/sector/baas/13
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  • Part 2: Personal Data in the CloudPrivacy is being redefined
  • Privacy is being redefinedPersonal data collection is abundant
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  • 18.. and many more services
  • Copyright VisionMobile 2013Data is collected across 100s of apps and sensors19
  • Copyright VisionMobile 2013NOTE #1An enormous volume of personal information is captured inthe form of a digital trail via different sensors, devices, appsand services.This changes the paradigm of our understanding and notionof Private & Sensitive information.20
  • Privacy is being redefinedPersonal data is collected for diverse purposes
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  • Copyright VisionMobile 2013NOTE #2Personal data collection is driven by the business model andthe jobs-to-be-done.Targeting and Advertising is leading but many other verticalswill follow.25
  • Privacy is being redefinedAccess to personal data and privacy policies is chaotic
  • Copyright VisionMobile 2013Personal data collection and privacy policies are chaoticIt is extremely difficult if not impossible for someone to get asnapshot of:-  What private data are stored by each service/vendorespecially when giving access through APIs-  What is the privacy policyespecially comparativelySome existing workarounds:http://mypermissions.org/http://www.docracy.com/tos/changes
  • Copyright VisionMobile 2013Personal data collection and privacy policies are chaotic
  • Copyright VisionMobile 2013Personal data collection and privacy policies are chaotic
  • Copyright VisionMobile 2013Personal data collection and privacy policies are chaotic!
  • Copyright VisionMobile 2013NOTE #3Control over private data access and policies have not yetadapted to the new status-quo neither at technical nor atpolicy/legislation level. Both are necessary.Existing workarounds are inadequate but validate theexistence of the problem.31
  • Part 3: Personal Data in the CloudBenefits
  • Part 3: Personal Data in the CloudBenefits : Business Perspective
  • Copyright VisionMobile 2013Benefits: Business PerspectiveFrom page hits & viewers to usage/behavioral analytics andfunnel analysis.34
  • Copyright VisionMobile 2013Benefits: Business PerspectiveThe art of creating actionable vs vanity metrics. In real time.35
  • Part 3: Personal Data in the CloudBenefits : Human Perspective
  • Copyright VisionMobile 2013Benefits: Human PerspectiveSelf-awareness is the cornerstone of self-improvement andself-development.
  • Copyright VisionMobile 2013Benefits: Human PerspectiveOur digital trail can also become an incredible source ofinsight to ourselvesWe’re entering a new era of self-learning and thereforecapability of self-awareness that never existed before.
  • Copyright VisionMobile 2013Copyright VisionMobile 2011Knowledge. Passion. Innovation.Get in touch:george@visionmobile.comGeorge Voulgaris | Business Partner | +30 6948 515411Spread the word:@visionmobileLearn more about visionmobile at:http://visionmobile.comUpdated: 12 November 2010