The Changing World of e-Learning


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Joachim Niemeier's keynote presentation at Stuttgart 2008 Open Forum on e-Learning Standards and Industry. The need to make Web 2.0 technologies and related standards available in a corporate context is supported by 5 gaps in communication, learning and knowledge management in enterprises.

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The Changing World of e-Learning

  1. 1. The Changing World of e-Learning Industry and the Need for Common Standards Along the Supply Chain 05. September 2008 Joachim Niemeier
  2. 2. A Tag Cloud of My Interests
  3. 3. Rock Art
  4. 4. My Web 2.0 Career at Flickr
  5. 5. What Exactly Is the New World of e-Learning? Source:
  6. 6. Patterns of Change New New Taken from: Simon Wardley (2008)
  7. 7. Experimentation: Is It Useful? New Leading Edge New Taken from: Simon Wardley (2008)
  8. 8. A Product Is Released New Leading Edge Products New Taken from: Simon Wardley (2008)
  9. 9. Commoditisation New Leading Edge Products Common Utility Taken from: Simon Wardley (2008)
  10. 10. Example Electricity Electricity 1890’s Taken from: Simon Wardley (2008)
  11. 11. Example Electricity 2008 Electricity Telecommunication Internet … Taken from: Simon Wardley (2008)
  12. 12. How to Manage Change? Electricity Combustion Engine 1885 Taken from: Simon Wardley (2008)
  13. 13. 1885 Daimler Riding Car Taken from: /
  14. 14. 1886 Daimler Motorized Carriage Taken from: /
  15. 15. A Phase of Experimentation Taken from: /
  16. 16. A Phase of Experimentation Taken from: /
  17. 17. Mobility Is Today a Commodity Electricity Mobility Taken from: Simon Wardley (2008)
  18. 18. But What Happend On this Way? Products Taken from: Simon Wardley (2008)
  19. 19. 1908 First Series-Production Model with a Six-cylinder Engine Taken from: /
  20. 20. Remember: Useful for Everyone? Leading Edge Taken from: Simon Wardley (2008)
  21. 21. 1894 Benz Motor Velocipede Taken from: /
  22. 22. Web 2.0 is a Hot Topic Today Communication Social Networking Videos Web OS Programs Photos Shopping Information Life
  23. 23. What Makes the New Web Work?
  24. 24. What Makes the New Web Work? <ul><li>UGC: User Generated Content </li></ul><ul><li>Borrow from others (Rip) </li></ul><ul><li>Insert your own contribution (Mix) </li></ul><ul><li>Publish it (Feed) </li></ul>
  25. 25. Web 2.0: Architecture of Participation Quelle:
  26. 26. Strong Growth of the Blogosphere
  27. 27. How to Manage Change? New Leading Edge Products Common Utility Pressure Taken from: Simon Wardley (2008)
  28. 28. The Enterprise 2.0 Story <ul><li>Started with Web 2.0 </li></ul><ul><li>A change in the way the Web is being used </li></ul><ul><li>Innovative new software applications that shift most control to the users </li></ul><ul><li>Simple software models that embrace the intrinsic power of networks </li></ul><ul><li>Applications that almost anyone can quickly learn and use, virtually fee </li></ul>Source: Dion Hinchcliffe (2008)
  29. 29. What Kind of Change Is It?
  30. 30. How Well Is Enterprise 2.0 Understood in Your Organization? Source: aiim MarketIQ (2008)
  31. 31. 1886 Daimler Motorized Carriage Taken from: /
  32. 32. Characteristics of Communication Channels Source: Accenture (2008)
  33. 33. Collaboration Focuses on New Capabilities Source: Accenture (2008)
  34. 34. Microblogging: More Than Fun Source: Accenture
  35. 35. Gap 1: Conversations are Not Captured <ul><li>Enterprises have gone through its phases of knowledge management and e-Learning tools </li></ul><ul><li>But the hurdles to capture and share short chunks of information are too high with the existing tools </li></ul><ul><li>Quick decisions are not being documented as it is not enough for a document or worth completing a form </li></ul><ul><li>Reason: Traditional business thinking around formal processes and tools ensure process adherence </li></ul>
  36. 36. Blogs and Twitter-style Tools Fill this Gap
  37. 37. Microblogging for Project Communication
  38. 38. Gap 2: Policies for Dealing with UGC <ul><li>In every conversation experts and people closest to an issue create microinformation </li></ul><ul><li>Everbody can contribute and consume, but … </li></ul><ul><li>Policies for the investigation process of examination, fact-checking, and evaluation of learning messages are not available </li></ul><ul><li>When ideas evolve into something concrete then they usually require a different environment </li></ul>
  39. 39. Posting of Content Policy (by Organization Size) Source: The eLearning Guild Research (2008)
  40. 40. Gap 3: Transition to a More Organized Thinking and Collaboration Environment <ul><li>Governance and policies in enterprises: change from control to coordination </li></ul><ul><li>More structured information sharing </li></ul><ul><li>But also: A higher (emotional) hurdle to use this tool </li></ul><ul><li>How can Wikis be designed to support teaching and learning objectives? </li></ul>
  41. 41. Gap 4: Support of Collective Activities <ul><li>Most tools in enterprises focuse on collaboration and set groups </li></ul><ul><li>A majority of users will not have a high level of engagement with a given group </li></ul><ul><li>As we engage with the web, we leave behind breadcrumbs of attention </li></ul><ul><li>Support for collective activities are critical </li></ul>
  42. 42. Power Law of Partipation Source:
  43. 43. Organizing Enterprise Metadata Source:
  44. 44. Gap 5: Learning in the Cloud <ul><li>A lot of relevant (digital) content is outside the company (eg. at customers, partners, or suppliers site) </li></ul><ul><li>Innovative enterprises are interested to share content in learning communities </li></ul><ul><li>Open Content gains momentum </li></ul><ul><li>Findability becomes critical: Optimize content to make it findable </li></ul><ul><ul><li>for search engines </li></ul></ul><ul><ul><li>for human beings within a network ecology </li></ul></ul>
  45. 45. What are the „Best Fits“? Source: Will Thalheimer (2008), Evaluation e-Learning 2.0
  46. 46. What Brings Web 2.0 Into Mainstream? Taken from: /
  47. 47. It‘s More Than Technology and the Human Element Leading Edge Products
  48. 48. My Virtual Identity <ul><li>Joachim Niemeier </li></ul><ul><li>Skype: jniemeier </li></ul><ul><li>eMail: [email_address] </li></ul><ul><li>XING: </li></ul><ul><li>Facebook: </li></ul><ul><li>Private Weblog: </li></ul><ul><li>Corporate Weblog: </li></ul><ul><li>Bookmarks: </li></ul><ul><li>Friendfeed: </li></ul><ul><li>Twitter: </li></ul><ul><li>Flickr: / </li></ul>
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