Customer Requirements in e-Learning
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Customer Requirements in e-Learning

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Presentation from Dr. Herbert Müller Philipps Sohn about e-Learning for vocational training including hints for standardization.

Presentation from Dr. Herbert Müller Philipps Sohn about e-Learning for vocational training including hints for standardization.

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  • What are the basic skills a students need in order to participate in online training especially mobile training, assuming the student does not have any computer skill.
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  • 1. Customer Requirements in e-learning for vocational training. Some hints for Standardization Dr. Herbert Müller Philipps Sohn Open Forum stuttgart 05.09.2008
  • 2. … introductory remarks
    • This is not a scientific contribution but a very hands on approach
    • It is based only on our experience while trying to market e-Learning courses in Germany
    • Of course it reflects also the work we have seen done in SC36 and elsewhere
  • 3. One of the central questions is:
    • Who is our ‚Customer‘
      • The student, who has to use our offer?
      • The company, which pays for it?
      • the regulatory body, who has to accept our results?
      • Or a very critical e-Learning community with ist own set of beliefs, what is good or bad
  • 4. … the answer
    • All of them
      • At different times
      • With time depending criteria
      • And very, very strong differences in itself
  • 5. Lets have a look on the requirements from a Students point of view (1)
    • Contrary to popular belief the ‚anytime‘ paradigma seems not to be valid
      • Most of (our?) students expect once they have started their studies a very clear statement, when they will finish the course/The examination
      • They expect a clear statement on any time requirements before starting
      • They want (really) the extrinsic motivation, which comes from a structured timetable
      • They ask for elements, which are timesensitive like virtual class rooms or fixed examinations
  • 6. Lets have a look on the requirements from a Students point of view (2)
    • Even the reqirements regarding the contents are very precise. The content has to be
      • Relevant, in respect
        • Towards an examination
        • To fulfill a given task
        • To close a competency gap
        • To his expectations
  • 7. Lets have a look on the requirements from a Students point of view (3)
    • Very important for our students are the following informations
      • Level of difficulty compared to the pre-requisites of the students
      • Fit to the contents of the course
      • Printable materials
      • Exercises, exercises, exercises 
      • Tutorial support
  • 8. Never forget: e-learning has several serious disadvantages compared to other forms of learning from a students point of view
    • Normally it is expected to be done during your normal daily life and workload
    • The interaction with other students and/or teachers is formally restricted (one of the chances for Web 2.0 apps)
    • It lacks the rewards connected with traditional training like location out of area, contacts to new people and so on
    • It often neglects the need for individual recognition
    • To be continued (not here and now)
  • 9. … so what does this all mean for Standardization?
    • Descriptive elements like LOM have to give answers to the specific questions
    • Quality has to be described in regard to the students objectives
    • We have to strengthen collaborative elements and describe them and their role even in the ‚social‘ perspective
  • 10. Lets have a look on the requirements from a Companies point of view (1)
    • Contrary to popular belief the ‚anytime‘ paradigma seems not to be valid
      • The ‚anytime‘ is restricted and changed to ‚when their is a concrete ´need for knowledge or a competency‘
      • The time allocated to a learning step is defined by the work processes
      • It implies the availability of learning contents on different devices, especially for mobile workers
      • The most used requirement is that the students are ready to use their new knowledge or comoetency at a given, fixed date
  • 11. Lets have a look on the requirements from a Companies point of view (2)
    • Besides that, there are lots of additional requirements – only some observations
      • The LMS/or CMS has to fit in the IT environment
      • Compatibilty with existing contents
      • Heavy emphasis on cost/efficiency relations
      • Data protection and security as a key argument
      • Multicultural and multilinzual adaptability
      • Full Service providers are preferred
  • 12. … so what does this all mean for Standardization?
    • Descriptive elements like LOM have to give answers to questions stemming from data security and compatibility
    • Quality has to be described in regard to the companies objectives
    • Re- and multiple use are essential and are quality criteria (SCORM??)
    • Standards have to imply cultural and linquistic aspects as well
  • 13. … a disturbing observation
    • ‚ Quality‘ is a very unstable issue
      • It varies with time
        • If you ask the students during the course you will get a different ´rating‘ than when asking before and after the examination. If you then repeat your question in the work situation, the rating differs once more
        • It depends also largely on the perceived actuality of your data and materials, even if the subject is not time dependent
        • Even the look and feel of your courseware (reflecting the IT sate of the art) seems to be important.
  • 14. ..probably the ‚wrong‘ question
    • Shall, can or will we agree on a standard for measuring quality or at least some quality criteria like
      • Students satisfaction
      • Relevance für examination
      • Accordance with vocational curricula
      • Transferability to the work place
      • Closing competency gaps
  • 15. ..to conclude this little report
    • Excuse the lack of scientific proof – this were some practical observations
    • Perhaps I spoke not enough about Web 2.0, but we are collecting experience at our schools just now
    • I would be glad to discuss with xou
    • Anyhow – many thanks for your attention