20091012 Command Your Data
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20091012 Command Your Data

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This is our general Key-Note type presentation on the evolution of computing to the social web - and it's implications. We declare the need for an Open Cloud, to enable people to regain control over ...

This is our general Key-Note type presentation on the evolution of computing to the social web - and it's implications. We declare the need for an Open Cloud, to enable people to regain control over their data. This is what Social Open-Xchange is all about, and here is why.

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20091012 Command Your Data Presentation Transcript

  • 1. Commandyour Data
    Rafael Laguna de la Vera, CEO Open-Xchange
    Version 20091012
  • 2. The Evolution of the Internet Age, what‘snext?
    | © 2009 Open-Xchange
    2
    The
    Future
    Wearehere
    Command your Data
    • Open Data Cloud
    • 3. User Centric
    • 4. Mingled, Meshed, Semantic
    • 5. Peer to Peer
    Connected
    World
    • Social Web
    • 6. SaaS / Cloud
    • 7. Internet Mobiles
    Open Source
    Software
    • Internet, Web
    • 8. Linux, Apache, MySQL
    • 9. Google, Apple
    Personal
    Computers
    • IBM
    • 10. Microsoft
    2
  • 11. The Evolution of the Internet Age – theadvent of PC‘s
    | © 2009 Open-Xchange
    3
    ‘80s
    Personal
    Computers
    • IBM
    • 12. Microsoft
    | © 2009 Open-Xchange
    3
  • 13. The Evolution of the Internet AgeThe Internet connects all PC‘s, cheaply
    | © 2009 Open-Xchange
    4
    Open Source
    Software
    • Internet, Web
    • 14. Linux, Apache, MySQL
    • 15. Google, Apple
    Personal
    Computers
    • IBM
    • 16. Microsoft
    | © 2009 Open-Xchange
    4
  • 17. The Evolution of the Internet AgeOpen Standards and Open Source made the Internet
    | © 2009 Open-Xchange
    5
    TCP/IP, HTTP, DNS, POP3, IMAP
    and not Netbios, SNA, APPC, WinNS, MAPI
    Linux, Apache, PHP, MySQL, JavaScript
    and not Windows, IIS, C++/C#, Oracle DB, Java Applets
    Result:
    185 million web sites* and1.6bn hosted email accounts**
    * http://news.netcraft.com/archives/2009/01/16/january_2009_web_server_survey.html| ** Radicati Group, Hosting E-mail Market, 2008
    | © 2009 Open-Xchange
    5
  • 18. The Evolution of the Internet AgeTheconnectedworldturnsmanythingsupside down
    | © 2009 Open-Xchange
    6
    Connected
    World
    • SaaS / Cloud
    • 19. Internet Mobiles
    • 20. Web 2.0
    • 21. Social Sites
    Open Source
    Software
    • Internet, Web
    • 22. Linux, Apache, MySQL
    • 23. Google, Apple
    Personal
    Computers
    • IBM
    • 24. Microsoft
    | © 2009 Open-Xchange
    6
  • 25. TheConnected World makes Software as a Service reasonable – aftersomefailedattempts
    | © 2009 Open-Xchange
    7
    SaaS
    Internet-based applications and services
    Source: Forrester
    ASP (ISP 4.0)
    Hosted (traditionally designed) applications on servers at the Internet access point
    ISP 2.0
    Access to servers at the Internet access point
    Cloud (ISP 5.0)
    Dynamic, Internet-optimized infrastructure for hosting your application
    ISP 1.0
    Provided access to the Internet (dial-up, ISDN, T1, T3)
    Colo (ISP 3.0)
    Racks for your equipment at the Internet access point
  • 26. Messaging and Collaborationmarket a „firstmover“ SaaS vs. On-Premise
    Driversincludeconvenience, lowprice, availability of broadband, mobility, growth in devices, Web 2.0 technology, Open Sourcesoftware, socialnetworks, and unifiedmessagingsolutions (SMS, InstantMessaging, VoIP, GSM…)
    y/y CAGRisexpected to be >35%
    SmallerBusinesses (<=10) first to move to SaaS
    Horizontal Applicationsbest suited: Messaging & Groupware, CRM, VoIP, Desktop Sharing
    System Integrators: Mix and Match SaaS and On-Premisesofferings
    | © 2009 Open-Xchange
    8
    SaaS vs. On-Premise
    $ Millions
  • 27. Software and Internet merge to "SaaS" and Cloud Architectures
    Software is much cheaper when obtained as a Service, On-Premises upstream
    but needs appropriate Service Levels
    New players with no legacy:
    Google, Amazon - just as proprietary with an "Open-Touch“
    Open Source application makers in a good position for SaaS/same genes!
    high integration, low resource requirements
    Service Providers / System Integrators in a good position to deliver what the customer wants
    Mix and match SaaS and On-Premises, shared, virtual, dedicated Offerings, White Label
    | © 2009 Open-Xchange
    9
  • 28. Cloud Architecturesrule
    The Internet technologies are foundation of current Cloud technologies
    The Cloud architecture becomes the dominating architecture for IT
    Enterprises move away from vendor-dominated to Cloud architectures
    Use Cloud/SaaS Services, "become" their own Cloud (On-Premises)
    But: Two Worlds colliding - Vendor meets the Open
    | © 2009 Open-Xchange
    10
  • 29. Dark clouds are passing by
    Thebattleforcontroloverthe Cloud has begun
    | © 2009 Open-Xchange
    11
    Google Search > Mail >Apps > Wave = AppEngine
    Windows Live
    • Office Live >Azure > BPOS
    Facebook, Twitter, Salesforce…
    Amazons
    EC2/S3
  • 30. Theworld „going Google“?
    | © 2009 Open-Xchange
    12
  • 31. Whoownsyourdata, ourdata, theirdata?
    | © 2009 Open-Xchange
    13
  • 32. Examplesfor Data Control?Google In Its Terms 1/2
    5.2. Google reserves the right (but shall have no obligation) to pre-screen, review, flag, filter, modify, refuse or remove any or all Content from the Service.
    (http://code.google.com/intl/de-DE/appengine/terms.html)
    | © 2009 Open-Xchange
    14
  • 33. Examplesfor Data Control?Google In Its Terms 1/2
    8.2. Youagreethat Google, in itssolediscretion, mayuseyourtradenames, trademarks, servicemarks, logos, domainnames and otherdistinctive brand features in presentations, marketingmaterials, customerlists, financialreports and Web sitelistings (including links to yourwebsite) forthepurpose of advertisingorpublicizingyouruse of the Service.
    (http://code.google.com/intl/de-DE/appengine/terms.html)
    | © 2009 Open-Xchange
    15
  • 34. Examplesfor Data Control?LinkedIn and Its Terms 1/1
    LinkedIn reserves the right to withhold, remove and or discard any content available as part of your account, with or without notice. For avoidance of doubt, LinkedIn has no obligation to store, maintain or provide you a copy of any content that you or other Users provide when using the Services.
    (http://www.linkedin.com/static?key=user_agreement)
    | © 2009 Open-Xchange
    16
  • 35. Dark Clouds arepassingby
    WithproprietarySoftware no freedomoverdata-formats and cost
    WithproprietaryCloud: additionallylosingcontroloverthedata/content
    Theclosed Cloud is an extendedSoftware+Datamonopoly
    A Cloud Lock-Inistheworst Computer Technology Monopoly, ever.
    | © 2009 Open-Xchange
    17
    Worst case:
    A Cloud Lock-in
  • 36. The Evolution of the Internet AgeNow, what *is* next?
    | © 2009 Open-Xchange
    18
    The
    Future
    Wearehere
    Command your Data
    • Open Data Cloud
    • 37. User Centric
    • 38. Mingled, Meshed, Semantic
    • 39. Peer to Peer
    Connected
    World
    • Social Web
    • 40. SaaS / Cloud
    • 41. Internet Mobiles
    Open Source
    Software
    • Internet, Web
    • 42. Linux, Apache, MySQL
    • 43. Google, Apple
    Personal
    Computers
    • IBM
    • 44. Microsoft
    18
  • 45. The Evolution of the Internet AgeCommandyour Data!
    | © 2009 Open-Xchange
    19
    Command your Data
    • Peer to Peer
    • 46. Mingled, Meshed, Semantic
    • 47. Complicated vs. User Centric
    • 48. Open Data Cloud
    • 49. Get your Data back.
    Connected
    World
    • Social Web
    • 50. SaaS / Cloud
    • 51. Internet Mobiles
    Open Source
    Software
    • Internet, Web
    • 52. Linux, Apache, MySQL
    • 53. Google, Apple
    Personal
    Computers
    • IBM
    • 54. Microsoft
    | © 2009 Open-Xchange
    19
  • 55. Whoownsyourdata, ourdata, theirdata?Social and Collaboration Sites don‘tcollaborate!
    | © 2009 Open-Xchange
    20
    ?
  • 56. Whoownsyourdata, ourdata, theirdata?Getyour Data back, Commandyour Data!
    | © 2009 Open-Xchange
    21
  • 57. The Evolution of the Internet Age In A B(OX):Createyour Simple, Personal Data Hub.
    | © 2009 Open-Xchange
    22
    Command your Data
    • Peer to Peer
    • 58. Mingled, Meshed, Semantic
    • 59. User Centric
    • 60. Simple
    • 61. Get your Data back!
    | © 2009 Open-Xchange
    22
  • 62. GetYourPositronicBrainNow
    | © 2009 Open-Xchange
    23
    Command your Data
    • Peer to Peer
    • 63. Mingled, Meshed, Semantic
    • 64. User Centric
    • 65. Simple
    • 66. Get your Data back!
    | © 2009 Open-Xchange
    23
  • 67. Open-Xchange - Solutions for the Open Cloud
    “You never change things by fighting the existing reality.
    To change something, build a new model that makes the existing model obsolete.” R. Buckminster Fuller
    | © 2009 Open-Xchange
    24