0
101 ATHLETES
C R U S H I N ’ I T O N
S O C I A L M E D I A
1
QUARTER

INTRODUCTION
In this document, you will find a
wide variety of athletes who are
crushin’ it on social media
(Fa...
101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA

1
CRISTIANO RONALDO
With over 70 million likes,
Cristiano Ronaldo is sure
to be ...
101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA

2
LIONEL MESSI
Not only does Leo provide
insight from on and off the
field, he d...
101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA

3
DAVID BECKHAM
Beckham understands the
balance of updates and
not overwhelming ...
101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA

4
RICARDO KAKÀ
Here’s another guy who
translates his posts into
more than one la...
101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA

5
DWAYNE JOHNSON
If you’re looking for a
visual insight to “The
Rock’s” life, he...
101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA

6
NEYMAR JR.
Sponsorship is the name
of the game here. We’re
guessing Panasonic ...
101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA

7
ANDRES INIESTA
The best part on Andres’
Facebook page? His
promotion of “From ...
101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA

8
LEBRON JAMES
LeBron knows there is life
off the basketball court
and he shows ...
101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA

9
MESUT ÖZIL
Think it’s impressive that
some athletes translate
their pages into...
101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA

10
ROGER FEDERER
Federer understands the
power and necessity of
education for ch...
101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA

11
USAIN BOLT
Although he changes his
cover photo quite a bit, he
always keeps t...
101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA

12
RAFAEL NADAL
Otherwise known as “Rafa
Nadal” on Facebook, he
knows how to pro...
101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA

13
SHAUN WHITE
With the 2014 Olympic
Games right around the
corner, Shaun’s popu...
101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA

14
RONALDINHO GAÚCHO
Visual elements dominate
this page with pictures
and videos...
101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA

15
MARIA SHARAPOVA
With her own personal
brand, Sugarpova
{premium candy line}, ...
101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA

16
GERARD PIQUÉ
Celebrating over 10
million likes on his
Facebook page, Gerard
c...
101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA

17
DWYANE WADE
D. Wade kept his fans
engaged by highlighting
his favorite moment...
101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA

18
MICHAEL PHELPS
Running contests with his
fans while promoting his
foundation ...
101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA

19
TONY HAWK
Mr. Hawk loves to share
videos of him {and others}
doing tricks. He...
101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA

20
KEVIN DURANT
Pictures, pictures and
more pictures. KD knows
how to share enga...
101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA

21
PAU GASOL
Contests and commitment
to charity {Gasol
Foundation, Children’s
Ho...
101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA

22
SHAQUILLE O’ NEAL
Every post from Shaq is
visually appealing,
whether it’s a ...
101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA

23
NOVAK DJOKOVIC
Companies love Novak.
His loyalty to the
companies he partners...
101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA

24
ALESSANDRO DEL PIERO
From a post on January 8,
2014: Social networks is a
per...
101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA

4
25
SHANI DAVIS
You won’t find an athlete
more engaged with his
career. Shani k...
101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA

26
RIO FERDINAND
Rio understands the
importance of connecting
fans through hasht...
101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA

27
CARMELO ANTHONY
Carmelo understands the
importance of thanking
and interactin...
101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA

28
RYAN SHECKLER
Whether he’s getting
involved in events with his
foundation, sp...
101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA

29
TED LIGETY
Ted is the face of the US
Ski Team. Fans enjoy his
beautiful pictu...
2
QUARTER

CRUSHIN’ IT ON
TWITTER.
101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA

30
LARRY FITZGERALD
@LarryFitzgerald
Larry is one of the most
engaging athletes ...
101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA

31
LEBRON JAMES
@KingJames
Q&A sessions, asking for
opinions when he travels
to ...
101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA

32
CRISTIANO RONALDO
@Cristiano
Cristiano is dominating
Twitter followers with
a...
101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA

33
JEFF GORDON
@JeffGordonWeb
Jeff Gordon appreciates
his fans and shows it
thro...
101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA

34
DWAYNE JOHNSON
@TheRock
By linking other forms of
social media, The Rock
domi...
101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA

35
SERENA WILLIAMS
@serenawilliams
Engaging with fans with
specific hashtags
{#s...
101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA

36
JIMMIE JOHNSON
@JimmieJohnson
We all know Jimmie
Johnson dominates on the
tra...
101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA

37
NOVAK DJOKOVIC
@DjokerNole
Responding to fans
questions and comments
has beco...
101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA

38
ANDY MURRAY
@andy_murray
Thank you for the obvious
profile statement, Andy: I...
101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA

39
RUSSELL WILSON
@DangeRussWilson
Charity work is important
to Wilson and he sh...
101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA

40
EARVIN MAGIC
JOHNSON
@MagicJohnson
We like Magic Johnson
because of his good
...
101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA

41
BOB BRYAN
@Bryanbros
If you notice on his profile,
family and friends always
...
101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA

42
DAVID ORTIZ
@davidortiz
Ortiz is one of the top
athletes when it comes to
sho...
101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA

43
CARMELO ANTHONY
@carmeloanthony
Consistent with his
Facebook page, Carmelo
co...
101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA

44
JERRY RICE
@JerryRice
Jerry Rice is an
opinionated guy, and
that’s perfectly ...
101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA

45
USAIN BOLT
@usainbolt
For his fans not on
Facebook, Usain keeps
content consi...
101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA

46
DREW BREES
@drewbrees
Drew consistently praises
Saints fans by calling
them o...
101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA

47
STEPHEN CURRY
@StephenCurry30
Stephen’s use of hashtags
proves he knows how t...
101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA

48
VENUS WILLIAMS
@Venuseswilliams
Not only does Venus give
her fans updates on ...
101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA

49
HARRISON BARNES
@HBarnes
Barnes connects with fans
by involving himself in
ev...
101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA

50
MICHAEL CHANDLER
@MikeChandlerMMA
No fan is left behind when
it comes to Mich...
101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA

51
STEVE WEATHERFORD
@Weatherford5
Steve shares personal
moments with fans while...
101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA

52
LINDSEY VONN
@lindseyvonn
Although out of the Sochi
Olympic Games due to
inju...
101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA

53
JASON DUFNER
@JasonDufner
Like his profile stats, he is
an avid Auburn fan; l...
101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA

54
BRAD KESELOWSKI
@keselowski
Voted the 2nd best athlete
on social media of 201...
3
QUARTER

CRUSHIN’ IT ON
INSTAGRAM.
101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA

55
LEBRON JAMES
@kingjames
James uses the hashtag,
#StriveForGreatness,
keeping ...
101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA

56
NEYMAR JR.
@neymarjr
Pictures posted by
Neymar are not just about
his soccer ...
101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA

57
FLOYD MAYWEATHER
@floydmayweather
If you’re into browsing
expensive bags, wat...
101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA

4
58
KEVIN DURANT
@easymoneysniper
Promotion of the “nike kd”
shoe is the focus ...
101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA

59
RICARDO KAKA
@kaka
It’s obvious Kaka loves his
wife and children. He also
lov...
101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA

60
TONY HAWK
@tonyhawk
Tony’s account is full of
humorous videos, tricks
and thr...
101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA

61
KELLY SLATER
@kellyslater
Not many people get to
experience surfing in their
...
101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA

62
DESEAN JACKSON
@jaccpot10
Another athlete who uses
a specific hashtag on
almo...
101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA

63
RICKIE FOWLER
@therealrickiefowler
With Rickie, you can travel
around the wor...
101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA

64
VICTORIA AZARENKA
@vichka35
Ready to explore life as
an international tennis
...
101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA

65
ALLYSON FELIX
@af85
Nike has found a huge
advocate in Allyson Felix.
Not only...
101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA

66
STEPHANIE RICE
@itsstephprice
On Olympic medalist,
Stephanie shares the
secre...
101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA

67
ADAM JONES
@simplyaj10
Adam knows the way to
an American heart: dogs
and food...
101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA

68
MICHELLE WIE
@themichellewie
With over 700 posts &
multiple pictures posted
e...
101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA

69
CHRIS BENCHETLER
@chrisbenchetler
Chris, an all-around
athlete {skier, surfer...
101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA

70
RUSSELL WILSON
@dangerusswilson
First off, let’s start with his
Instagram nam...
101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA

71
COLIN KAEPERNICK
@kaepernick7
Kaepernick knows he
looks good and he’s not
afr...
101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA

72
GRETCHEN BLEILER
@gretchenbleiler
Here’s another account
that will show you t...
101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA

19
73
DWYANE WADE
@dwyanewade
D. Wade uses consistent
hashtags throughout his
ph...
101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA

74
NICK YOUNG
@swaggyp1
Nick is known for showing
off his “swag” {hence, the
Twi...
101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA

75
CHRIS PAUL
@cp3
Chris doesn’t just share
pictures of his career,
basketball. ...
101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA

76
STEVE WEATHERFORD
@weatherford5
With almost 1,400 posts,
Steve provides you a...
101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA

77
ANNA RAWSON
@annarawson
Considered one of the
most beautiful women in
golf, A...
101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA

78
JIMMIE JOHNSON
@jimmiejohnson
Jimmie Johnson gives you
an inside look of what...
101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA

25
79
ALEX MORGAN
@alexmorgan13
Not only does Alex share
her life on and off the...
101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA

80
PAUL RABIL
@paulrabil
As a professional lacrosse
player, Paul is committed
to...
101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA

81
JOIQUE BELL
@j35ive
Showing his devoted
commitment to his
upbringing in Detro...
101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA

82
SHAWN JOHNSON
@shawnjohnson
After dominating the mats
and dance floor, Shawn ...
101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA

83
KEVIN ROBINSON
@krobbmx
Our team recently heard
Kevin speak and we
couldn’t g...
101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA

84
MAT HOFFMAN
@condorbmx
Another extreme sport
athlete, Mat takes you
through h...
101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA

85
AUSTIN ROSS
@austinross88
A professional skier,
Austin shares some of the
bes...
4
QUARTER

BONUS: SPORTS
PERSONALITIES
CRUSHIN’ IT ON
SOCIAL MEDIA.
101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA

86
DARREN ROVELL
@darrenrovell
This guy couldn’t provide
any more interesting da...
101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA

87
ERIN ANDREWS
@ErinAndrews
With over 2 million
followers, Erin gives her
fans ...
101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA

88
LINDA COHN
@lindacohn
In a sports media world
that is dominated by male
event...
101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA

89
DAN PATRICK
@dpshow
If Dan Patrick’s Twitter
account is anything like
his rad...
101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA

19
90
CHRIS FOWLER
@cbfowler
When Chris Fowler isn’t
acting as the face of
Colle...
101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA

91
JAY BILAS
@JayBilas
Wannabe rapper, Jay
quotes lyrics every
morning followed ...
101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA

92
RECE DAVIS
@ESPN_ReceDavis
Pictures dominate Rece’s
Twitter feed and with goo...
101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA

94
HANNAH STORM
@HannahStormESPN
More than an ESPN
anchor, Hannah Storm is
a tru...
101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA

95
MEL KIPER JR.
@MelKiperESPN
Mel is probably the most
trusted source when it
c...
101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA

96
MIKE AND MIKE
(MIKE GREENBERG &
MIKE GOLIC)
@MikeandMike
Quotes on quotes on
...
101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA

97
DICK VITALE
@dickiev_espn
Say what you will about
Dick Vitale, but this guy
t...
101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA

98
Apolo Ohno
@apoloantonohno
Officially retired from the
sport of speed skating...
101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA

99
MICHAEL STRAHAN
@michaelstrahan
Former NFL star and
current host of not one,
...
101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA

25
100
JENN BROWN
@jennbrowntv
Fashion, travel,
giveaways, oh and some
sports, d...
101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA

25
101
SAMANTHA PONDER
@samanthaponder
Married to the starting
quarterback of th...
OVERTIME

Ten years ago, athletes built influence through local appearances, media
interviews, endorsements and out-perfor...
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101 Athletes Crushin' It On Social Media

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opendorse is built to help brands, agents and athletes understand and activate their digital influence. We complied a list of 101 athletes (and sports personalities) who know the value of engaging with their fans via social media.

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Transcript of "101 Athletes Crushin' It On Social Media "

  1. 1. 101 ATHLETES C R U S H I N ’ I T O N S O C I A L M E D I A
  2. 2. 1 QUARTER INTRODUCTION In this document, you will find a wide variety of athletes who are crushin’ it on social media (Facebook, Twitter and Instagram). Did we leave somebody off that you think should have been included? Tweet at us {@opendorse} – we’d love to hear from you. CRUSHIN’ IT ON FACEBOOK.
  3. 3. 101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA 1 CRISTIANO RONALDO With over 70 million likes, Cristiano Ronaldo is sure to be doing something right on Facebook. He knows how to connect with his fans by posting pictures from his life off the soccer field. WWW.OPENDORSE.COM
  4. 4. 101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA 2 LIONEL MESSI Not only does Leo provide insight from on and off the field, he does it in two languages. He reaches over 52 million people via Facebook and capitalizes on the opportunity to translate for all to read his updates. WWW.OPENDORSE.COM
  5. 5. 101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA 3 DAVID BECKHAM Beckham understands the balance of updates and not overwhelming his fans. He provides real-life experiences and also pays his due in regards to sponsorships and nonprofits he is involved in. WWW.OPENDORSE.COM
  6. 6. 101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA 4 RICARDO KAKÀ Here’s another guy who translates his posts into more than one language to be able to connect with all of his fans. Kaka connects with his fans by asking for participation in different campaigns. Also, his cover photo and profile picture are two in one. So cool. WWW.OPENDORSE.COM
  7. 7. 101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA 5 DWAYNE JOHNSON If you’re looking for a visual insight to “The Rock’s” life, here is your chance. Pictures dominate his Facebook page and fans enjoy being able to see his life outside of sports. WWW.OPENDORSE.COM
  8. 8. 101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA 6 NEYMAR JR. Sponsorship is the name of the game here. We’re guessing Panasonic and Mentos enjoy working with Neymar on a daily basis because of his commitment to the brands. WWW.OPENDORSE.COM
  9. 9. 101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA 7 ANDRES INIESTA The best part on Andres’ Facebook page? His promotion of “From the Streets to the Fields” documentary about South African children living through the athletes of the Spain World Cup Victory. WWW.OPENDORSE.COM
  10. 10. 101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA 8 LEBRON JAMES LeBron knows there is life off the basketball court and he shows that through his cover photo, voicing to “promise to be there for my boys”. WWW.OPENDORSE.COM
  11. 11. 101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA 9 MESUT ÖZIL Think it’s impressive that some athletes translate their pages into two languages? Check out Mesut – he translates into five. Yes, that’s right, five. Oh, and he signs each of his posts to make it more personal. WWW.OPENDORSE.COM
  12. 12. 101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA 10 ROGER FEDERER Federer understands the power and necessity of education for children. For the past ten years, he has promoted and pushed his foundation (Roger Federer Foundation) to help make an impact and it’s apparent throughout his Facebook page. WWW.OPENDORSE.COM
  13. 13. 101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA 11 USAIN BOLT Although he changes his cover photo quite a bit, he always keeps them relevant to what’s happening in his life. I guess if you’re going to do that, do it consistently. WWW.OPENDORSE.COM
  14. 14. 101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA 12 RAFAEL NADAL Otherwise known as “Rafa Nadal” on Facebook, he knows how to promote his many, many websites. Why so many sites? One for each important aspect in his life: his foundation, book, personal site and how fans can get his autograph. WWW.OPENDORSE.COM
  15. 15. 101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA 13 SHAUN WHITE With the 2014 Olympic Games right around the corner, Shaun’s popularity is every-growing. Best part about his page? His humor. Check it out. WWW.OPENDORSE.COM
  16. 16. 101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA 14 RONALDINHO GAÚCHO Visual elements dominate this page with pictures and videos posted almost every day, and to good reason. Humans, by nature, have a higher response rate to visual content. WWW.OPENDORSE.COM
  17. 17. 101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA 15 MARIA SHARAPOVA With her own personal brand, Sugarpova {premium candy line}, and her own “social channel”, Maria dominates Facebook through three different pages. WWW.OPENDORSE.COM
  18. 18. 101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA 16 GERARD PIQUÉ Celebrating over 10 million likes on his Facebook page, Gerard created 3 books highlighting all of his messages, best photos, fan comments and exclusive content. You might be lucky to be included in the book if you’ve ever interacted on his page. WWW.OPENDORSE.COM
  19. 19. 101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA 17 DWYANE WADE D. Wade kept his fans engaged by highlighting his favorite moments of 2013 accompanied by pictures. He’s also promoting his new website: wayofwade.com. WWW.OPENDORSE.COM
  20. 20. 101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA 18 MICHAEL PHELPS Running contests with his fans while promoting his foundation is genius. Killing two birds with one stone. WWW.OPENDORSE.COM
  21. 21. 101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA 19 TONY HAWK Mr. Hawk loves to share videos of him {and others} doing tricks. He also pays tribute to his loyal sponsors through photos and video content. WWW.OPENDORSE.COM
  22. 22. 101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA 20 KEVIN DURANT Pictures, pictures and more pictures. KD knows how to share engaging content with his fans, and it’s not just about his basketball career, either. WWW.OPENDORSE.COM
  23. 23. 101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA 21 PAU GASOL Contests and commitment to charity {Gasol Foundation, Children’s Hospital in LA and UNICEF} are the name of the game for Gasol. WWW.OPENDORSE.COM
  24. 24. 101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA 22 SHAQUILLE O’ NEAL Every post from Shaq is visually appealing, whether it’s a video or picture of his own or one that he is sharing from another source. Fans love visual content. Oh, and thanking fans for 4 million likes probably didn’t hurt either. WWW.OPENDORSE.COM
  25. 25. 101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA 23 NOVAK DJOKOVIC Companies love Novak. His loyalty to the companies he partners with is second to none. Uniqlo, Peugeot, Seiko and others are all beneficiaries. WWW.OPENDORSE.COM
  26. 26. 101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA 24 ALESSANDRO DEL PIERO From a post on January 8, 2014: Social networks is a perfect way for me to stay in touch with the world around me. We couldn’t have said it any better Alessandro. WWW.OPENDORSE.COM
  27. 27. 101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA 4 25 SHANI DAVIS You won’t find an athlete more engaged with his career. Shani knows what it takes to get to the top and he shares that via social media. WWW.OPENDORSE.COM
  28. 28. 101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA 26 RIO FERDINAND Rio understands the importance of connecting fans through hashtags: #RioTourDiary and #AskRio are just two of his most recent. WWW.OPENDORSE.COM
  29. 29. 101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA 27 CARMELO ANTHONY Carmelo understands the importance of thanking and interacting with this fans through contests. Have you ever participated in #MELOGIVEAWAYS? WWW.OPENDORSE.COM
  30. 30. 101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA 28 RYAN SHECKLER Whether he’s getting involved in events with his foundation, sponsors or his skating career, Ryan keeps busy, but never forgets about his fans online. Updates with pictures never disappear. WWW.OPENDORSE.COM
  31. 31. 101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA 29 TED LIGETY Ted is the face of the US Ski Team. Fans enjoy his beautiful pictures of his career on the mountains and sponsors love the love they get from him via social media. WWW.OPENDORSE.COM
  32. 32. 2 QUARTER CRUSHIN’ IT ON TWITTER.
  33. 33. 101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA 30 LARRY FITZGERALD @LarryFitzgerald Larry is one of the most engaging athletes on social media. Contests, hashtags (#WheresFitz, #AskFitz), and photos with his fans are just a few tactics he uses. Want a good follow? Check him out. WWW.OPENDORSE.COM
  34. 34. 101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA 31 LEBRON JAMES @KingJames Q&A sessions, asking for opinions when he travels to new cities and using #StriveForGreatness are just a few of the techniques Mr. James uses to keep his fans engaged while he isn’t crushing it on the court. WWW.OPENDORSE.COM
  35. 35. 101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA 32 CRISTIANO RONALDO @Cristiano Cristiano is dominating Twitter followers with almost 24 million. Whatever he’s got to say, people are engaged. All the time. Need we say any more? WWW.OPENDORSE.COM
  36. 36. 101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA 33 JEFF GORDON @JeffGordonWeb Jeff Gordon appreciates his fans and shows it through giveaways, whether they are t-shirts, headphones, backpacks. You name it and he’s given it away. WWW.OPENDORSE.COM
  37. 37. 101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA 34 DWAYNE JOHNSON @TheRock By linking other forms of social media, The Rock dominates on all forms of social media. Providing pictures and engaging #RockTalk chats make fans appreciate him. Did we mention he participates in #ThrowbackThursday and who doesn’t love to look at those photos? WWW.OPENDORSE.COM
  38. 38. 101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA 35 SERENA WILLIAMS @serenawilliams Engaging with fans with specific hashtags {#serenafriday} is one reason Serena has over 4 million followers. And when she forgets a Friday, she makes it up by doing #serenasat, how thoughtful. WWW.OPENDORSE.COM
  39. 39. 101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA 36 JIMMIE JOHNSON @JimmieJohnson We all know Jimmie Johnson dominates on the track, so when it comes to social media, he likes to give his fans a taste of what he does when he is away from the track. WWW.OPENDORSE.COM
  40. 40. 101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA 37 NOVAK DJOKOVIC @DjokerNole Responding to fans questions and comments has become a priority for Novak {and he does it in two languages, which is always cool…} WWW.OPENDORSE.COM
  41. 41. 101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA 38 ANDY MURRAY @andy_murray Thank you for the obvious profile statement, Andy: I play tennis. But on a serious note, pictures dominate his Twitter feed and like we’ve said, that’s what fans want to see. WWW.OPENDORSE.COM
  42. 42. 101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA 39 RUSSELL WILSON @DangeRussWilson Charity work is important to Wilson and he shows just how involved he really is. Promotion of his academy and promoting #BlueFriday engages fans. WWW.OPENDORSE.COM
  43. 43. 101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA 40 EARVIN MAGIC JOHNSON @MagicJohnson We like Magic Johnson because of his good grammar, even via social media. Always using complete sentences and proper grammar techniques is something you don’t see that often on social media but we approve. WWW.OPENDORSE.COM
  44. 44. 101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA 41 BOB BRYAN @Bryanbros If you notice on his profile, family and friends always come before his tennis career. Fans like athletes they can relate to and Bob is just that, a family man. WWW.OPENDORSE.COM
  45. 45. 101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA 42 DAVID ORTIZ @davidortiz Ortiz is one of the top athletes when it comes to showing love to his sponsors. His involvement in charity work with kids is also second to none. WWW.OPENDORSE.COM
  46. 46. 101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA 43 CARMELO ANTHONY @carmeloanthony Consistent with his Facebook page, Carmelo constantly runs contests for his fans by using specific hashtags {#MELOGIVEAWAYS, #MeloMonday, #Kickstagram}. WWW.OPENDORSE.COM
  47. 47. 101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA 44 JERRY RICE @JerryRice Jerry Rice is an opinionated guy, and that’s perfectly okay. By giving his fans this thoughts, he provokes conversation and creates engaging content. He also runs contests through #jerryricechallenge and vobok {a voice message tool}. WWW.OPENDORSE.COM
  48. 48. 101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA 45 USAIN BOLT @usainbolt For his fans not on Facebook, Usain keeps content consistent throughout all forms of social media. Did we mention he pays his sponsorship their dues with shout-outs? WWW.OPENDORSE.COM
  49. 49. 101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA 46 DREW BREES @drewbrees Drew consistently praises Saints fans by calling them out via Who Dat Nation. You can tell that he is extremely appreciative of all of those fans. Our suggestion? Add a # in front of #WhoDatNation to connect fans. WWW.OPENDORSE.COM
  50. 50. 101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA 47 STEPHEN CURRY @StephenCurry30 Stephen’s use of hashtags proves he knows how to connect with fans around the world. Here are a few examples: #SC30 {which is also a contest and encourages engagement}, #NBAFIT. WWW.OPENDORSE.COM
  51. 51. 101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA 48 VENUS WILLIAMS @Venuseswilliams Not only does Venus give her fans updates on her tennis careers, she also promotes and engages fans with her brand, Eleven by Venus. WWW.OPENDORSE.COM
  52. 52. 101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA 49 HARRISON BARNES @HBarnes Barnes connects with fans by involving himself in events outside of basketball. For example, he provided his thoughts about the Golden Globes. Oh, and he also RT a of his fans when they reach out to him. WWW.OPENDORSE.COM
  53. 53. 101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA 50 MICHAEL CHANDLER @MikeChandlerMMA No fan is left behind when it comes to Michael Chandler. He understands the power of interacting with all of his fans. Expect to see his popularity only go up from here. WWW.OPENDORSE.COM
  54. 54. 101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA 51 STEVE WEATHERFORD @Weatherford5 Steve shares personal moments with fans while adding humor to almost every post. Who doesn’t enjoy a good laugh every now and then? WWW.OPENDORSE.COM
  55. 55. 101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA 52 LINDSEY VONN @lindseyvonn Although out of the Sochi Olympic Games due to injury, Lindsey’s popularity among fans won’t drop down. Her ability to connect with her fans, especially with updates on her injury, proves she cares. WWW.OPENDORSE.COM
  56. 56. 101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA 53 JASON DUFNER @JasonDufner Like his profile stats, he is an avid Auburn fan; lives and breathes everything Tigers. He stays very involved with other Auburn fans, but also provides updates on his golf career. WWW.OPENDORSE.COM
  57. 57. 101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA 54 BRAD KESELOWSKI @keselowski Voted the 2nd best athlete on social media of 2013 by fans, Brad constantly interacts with fans by responding to tweets and he throws in some humor whenever he can. WWW.OPENDORSE.COM
  58. 58. 3 QUARTER CRUSHIN’ IT ON INSTAGRAM.
  59. 59. 101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA 55 LEBRON JAMES @kingjames James uses the hashtag, #StriveForGreatness, keeping a consistent message with every post allowing fans to easily connect. WWW.OPENDORSE.COM
  60. 60. 101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA 56 NEYMAR JR. @neymarjr Pictures posted by Neymar are not just about his soccer career, but are more focused off the field. He also provides fans with interactive videos. WWW.OPENDORSE.COM
  61. 61. 101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA 57 FLOYD MAYWEATHER @floydmayweather If you’re into browsing expensive bags, watches, clothes, etc, Mayweather is your best bet. He loves showing off the amount of money he spends on gifts for himself and others. WWW.OPENDORSE.COM
  62. 62. 101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA 4 58 KEVIN DURANT @easymoneysniper Promotion of the “nike kd” shoe is the focus on Durant’s Instagram account. He also gives fans an insight into what he’s jamming to every week. WWW.OPENDORSE.COM
  63. 63. 101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA 59 RICARDO KAKA @kaka It’s obvious Kaka loves his wife and children. He also loves showing you a ‘behind the scenes’ screenshot of his soccer career. WWW.OPENDORSE.COM
  64. 64. 101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA 60 TONY HAWK @tonyhawk Tony’s account is full of humorous videos, tricks and throwback moments of his career. Definitely worth your follow. WWW.OPENDORSE.COM
  65. 65. 101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA 61 KELLY SLATER @kellyslater Not many people get to experience surfing in their lives, but Kelly provides an inside look to what catching the big waves is all about. Slater also participates in #NorthShoreDiary. WWW.OPENDORSE.COM
  66. 66. 101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA 62 DESEAN JACKSON @jaccpot10 Another athlete who uses a specific hashtag on almost all posts (#10mode), again allowing fans to easily connect. DeSean also promotes events and runs contests. WWW.OPENDORSE.COM
  67. 67. 101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA 63 RICKIE FOWLER @therealrickiefowler With Rickie, you can travel around the world: Australia, Malaysia, Southern California, and beyond. He’ll take you on the course, but he’ll keep ya updated on everything he’s doing off the course, as well. WWW.OPENDORSE.COM
  68. 68. 101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA 64 VICTORIA AZARENKA @vichka35 Ready to explore life as an international tennis player? Here’s your chance. Victoria shows you behind the scenes of her workout regimen and what it takes to be a successful athlete. WWW.OPENDORSE.COM
  69. 69. 101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA 65 ALLYSON FELIX @af85 Nike has found a huge advocate in Allyson Felix. Not only is she taking pictures of products, she posts ads and training videos. WWW.OPENDORSE.COM
  70. 70. 101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA 66 STEPHANIE RICE @itsstephprice On Olympic medalist, Stephanie shares the secrets to a healthy lifestyle through healthy food photos. WWW.OPENDORSE.COM
  71. 71. 101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA 67 ADAM JONES @simplyaj10 Adam knows the way to an American heart: dogs and food. WWW.OPENDORSE.COM
  72. 72. 101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA 68 MICHELLE WIE @themichellewie With over 700 posts & multiple pictures posted every day, Michelle keeps her fans engaged throughout each day, both on and off the course. WWW.OPENDORSE.COM
  73. 73. 101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA 69 CHRIS BENCHETLER @chrisbenchetler Chris, an all-around athlete {skier, surfer, biker}, takes some of the most scenic pictures – all around the world. If you’re looking to see the world through perfectly square photos, Chris is your guy. WWW.OPENDORSE.COM
  74. 74. 101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA 70 RUSSELL WILSON @dangerusswilson First off, let’s start with his Instagram name: @dangerusswilson. Can you say creative? Secondly, Russell is one of the most philanthropic athletes and he shows that through his photos; he makes his fans want to volunteer to be just like him. WWW.OPENDORSE.COM
  75. 75. 101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA 71 COLIN KAEPERNICK @kaepernick7 Kaepernick knows he looks good and he’s not afraid to show it off. If you’re into fitness, this account is just for you. Can we just say #muscles #tattoos? WWW.OPENDORSE.COM
  76. 76. 101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA 72 GRETCHEN BLEILER @gretchenbleiler Here’s another account that will show you the beauty the earth has to offer. Gretchen gives some love to her sponsors as well, Kellogg’s, Muscle Milk, Oakley. WWW.OPENDORSE.COM
  77. 77. 101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA 19 73 DWYANE WADE @dwyanewade D. Wade uses consistent hashtags throughout his photos. Here are a couple popular uses: #wayofwade #notetoself. WWW.OPENDORSE.COM
  78. 78. 101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA 74 NICK YOUNG @swaggyp1 Nick is known for showing off his “swag” {hence, the Twitter name}. Nikes and clothes dominate his Instagram feed. WWW.OPENDORSE.COM
  79. 79. 101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA 75 CHRIS PAUL @cp3 Chris doesn’t just share pictures of his career, basketball. He lets his fans into his family life and what’s most important to him: being a husband and father to his two children. WWW.OPENDORSE.COM
  80. 80. 101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA 76 STEVE WEATHERFORD @weatherford5 With almost 1,400 posts, Steve provides you an inside look into all aspects of his life: football, family, fitness, motivation speaking. You name it, Steve is involved. WWW.OPENDORSE.COM
  81. 81. 101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA 77 ANNA RAWSON @annarawson Considered one of the most beautiful women in golf, Anna shares her life experiences on and off the course. Oh, and let me mention some of most breathtaking landscapes shots we’ve ever seen. WWW.OPENDORSE.COM
  82. 82. 101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA 78 JIMMIE JOHNSON @jimmiejohnson Jimmie Johnson gives you an inside look of what his racing life is all about. You want the speed? You got it with this account. WWW.OPENDORSE.COM
  83. 83. 101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA 25 79 ALEX MORGAN @alexmorgan13 Not only does Alex share her life on and off the field, she also has her own soccer training app, @trainfivestar, providing tips on how to become a better soccer player. WWW.OPENDORSE.COM
  84. 84. 101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA 80 PAUL RABIL @paulrabil As a professional lacrosse player, Paul is committed to spreading the word about his sport through pictures. He also lets you in on his life outside of the sport through his involvement with the community. WWW.OPENDORSE.COM
  85. 85. 101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA 81 JOIQUE BELL @j35ive Showing his devoted commitment to his upbringing in Detroit {he also plays for the Lions}, Joique gets over 1,500 likes on every picture. WWW.OPENDORSE.COM
  86. 86. 101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA 82 SHAWN JOHNSON @shawnjohnson After dominating the mats and dance floor, Shawn is now dominating Instagram with her daily pictures. She keeps you up to date on her new site, her involvement in the community and her life away from the sport of gymnastics. WWW.OPENDORSE.COM
  87. 87. 101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA 83 KEVIN ROBINSON @krobbmx Our team recently heard Kevin speak and we couldn’t give him enough praise for his persistence in extreme sports and his commitment to his foundation, K-Rob Foundation. Overall a great guy and he shows you that through his photos. WWW.OPENDORSE.COM
  88. 88. 101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA 84 MAT HOFFMAN @condorbmx Another extreme sport athlete, Mat takes you through his ups and downs of being a professional BMX rider. From tricks to injuries to his life outside of sport, Mat is one to follow for some pretty cool pictures. WWW.OPENDORSE.COM
  89. 89. 101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA 85 AUSTIN ROSS @austinross88 A professional skier, Austin shares some of the best photos on Instagram. We won’t ruin it by telling you too much, but the pictures are breathtaking. Trust us. WWW.OPENDORSE.COM
  90. 90. 4 QUARTER BONUS: SPORTS PERSONALITIES CRUSHIN’ IT ON SOCIAL MEDIA.
  91. 91. 101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA 86 DARREN ROVELL @darrenrovell This guy couldn’t provide any more interesting data than he already does. With over 61,000 tweets, he gives sports fans an interesting look at the sports world. WWW.OPENDORSE.COM
  92. 92. 101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA 87 ERIN ANDREWS @ErinAndrews With over 2 million followers, Erin gives her fans an even closer look into sports by providing pictures and engaging content, through contests, charity work and photos. WWW.OPENDORSE.COM
  93. 93. 101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA 88 LINDA COHN @lindacohn In a sports media world that is dominated by male events, especially in the sport of hockey, we love seeing Linda Cohn break that mold by giving her fans an inside look at the NHL. WWW.OPENDORSE.COM
  94. 94. 101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA 89 DAN PATRICK @dpshow If Dan Patrick’s Twitter account is anything like his radio show, you will know it’s full of humor, professional athletes and strong opinions. WWW.OPENDORSE.COM
  95. 95. 101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA 19 90 CHRIS FOWLER @cbfowler When Chris Fowler isn’t acting as the face of College GameDay in the fall, he Twitter feed is covered with behind the scenes tennis action from around the world. WWW.OPENDORSE.COM
  96. 96. 101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA 91 JAY BILAS @JayBilas Wannabe rapper, Jay quotes lyrics every morning followed by “I gotta go to work.” Interesting, yes, but it’s engaging and his fans love it. WWW.OPENDORSE.COM
  97. 97. 101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA 92 RECE DAVIS @ESPN_ReceDavis Pictures dominate Rece’s Twitter feed and with good reason. He’s constantly traveling around the country reporting on college football and basketball: two of America’s favorite sports. WWW.OPENDORSE.COM
  98. 98. 101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA 94 HANNAH STORM @HannahStormESPN More than an ESPN anchor, Hannah Storm is a true philanthropist. With her involvement with children that have birthmarks, she reaches thousands of people, and she shares it all on social media. WWW.OPENDORSE.COM
  99. 99. 101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA 95 MEL KIPER JR. @MelKiperESPN Mel is probably the most trusted source when it comes to draft boards. He isn’t present every day on Twitter, but when there is news regarding the draft, he is all over it. WWW.OPENDORSE.COM
  100. 100. 101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA 96 MIKE AND MIKE (MIKE GREENBERG & MIKE GOLIC) @MikeandMike Quotes on quotes on quotes. Mike and Mike give their fans a chance to featured on their site or on their show by printing an image, tweeting at them and using the hashtag @MikesAndMe. WWW.OPENDORSE.COM
  101. 101. 101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA 97 DICK VITALE @dickiev_espn Say what you will about Dick Vitale, but this guy takes more pictures with his fans than we even thought possible. What’s even better is that he is in his 70’s and on Instagram. Can you say coolest grandpa ever? WWW.OPENDORSE.COM
  102. 102. 101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA 98 Apolo Ohno @apoloantonohno Officially retired from the sport of speed skating, Ohno will act as an analyst for NBC during the Sochi Olympics. If you want to see the country {and world} Apolo is a great follow, especially with the Olympics right around the corner. WWW.OPENDORSE.COM
  103. 103. 101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA 99 MICHAEL STRAHAN @michaelstrahan Former NFL star and current host of not one, but two shows (Live with Kelly and Michael and NFL on Fox), Strahan still finds time to interact with his fans via social media. Pretty impressive if you ask us. WWW.OPENDORSE.COM
  104. 104. 101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA 25 100 JENN BROWN @jennbrowntv Fashion, travel, giveaways, oh and some sports, dominate Jenn’s Instagram feed. By diversifying her photos, she hits more than one demographic and interest group. WWW.OPENDORSE.COM
  105. 105. 101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA 25 101 SAMANTHA PONDER @samanthaponder Married to the starting quarterback of the Minnesota Vikings and a sports broadcaster for ESPN and ABC Sports, she also shares her personal life away from sports, like her second Instagram account: @prothirtyone. WWW.OPENDORSE.COM
  106. 106. OVERTIME Ten years ago, athletes built influence through local appearances, media interviews, endorsements and out-performing their competition. Interactions with sports fans were reserved for autograph sessions or the occasional dinner interruption. S O C I A L M E D I A C H A N G E D E V E R Y T H I N G Now, athletes build influence through their website, YouTube videos, Instagram endorsements and out-Tweeting their competition. Interactions with sports fans flood the inbox and the media members anxiously await the next Facebook blunder. O P E N D O R S E W A S C R E A T E D T O H E L P B R A N D S , A G E N T S A N D A T H L E T E S U N D E R S T A N D A N D A C T I V A T E I N F L U E N C E .
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