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How To Set Smart Objectives - Christopher Roy in collaboration with Rob Purdie
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How To Set Smart Objectives - Christopher Roy in collaboration with Rob Purdie

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Setting smart objectives to manage projects with clear goals.

Setting smart objectives to manage projects with clear goals.

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  • 1. Copyright © Sadalit - Flickr
  • 2. How to set SMART objectives
      • A model for defining clear intentions.
      • Christopher Roy, Director of THINKHIVE
      • Collaborating with Rob Purdie of Important Projects
    June 24, 2008
  • 3. What are your objectives?
    • THINK! - “What is the hardest goal you will face when you get back?”
    • Setting objectives is important:
        • Objectives help project teams focus
        • Objectives get people “on the same page”
        • Objectives help define “what done looks like”
        • Objectives allow us to evaluate project outcomes
    • Project teams rarely set SMART objectives
  • 4. What are objectives?
    • The intention your actions aspire to attain or accomplish
    • Similar to goals, but different:
        • Goals are broad; objectives are narrow
        • Goals are general; objectives are specific
        • Goals are long term; objectives are short term
        • Goals cannot be measured; objectives are measurable
        • Objectives contribute to the achievement of goals
    How to set SMART objectives June 24, 2008
  • 5. What are SMART objectives?
    • SMART objectives are objectives that are:
        • S pecific
        • they describe a specific outcome linked to a rate, number, percentage or frequency
        • M easurable
        • they include a rate, number, percentage or frequency
        • A chievable
        • with a reasonable amount of effort, they can actually be achieved
        • R elevant
        • the people involved have the necessary knowledge, authority and skill
        • T ime-based
        • they include a clearly stated or defined finish and/or start date
    How to set SMART objectives June 24, 2008
  • 6. SMART objectives step-by-step
      • Step 1: Define objective
      • An example format for SMART objectives:
        • By <INSERT DATE> , <INSERT WHO> will have
        • <INSERT WHAT> resulting in <INSERT RESULTS> by
        • <INSERT DATE> .
        • An example SMART objective:
        • By 9:30 AM on June 24, 2008 , STT participants will have been trained in setting SMART objectives, resulting in 10% of those participants setting SMART objectives for their own projects by 10:00 AM on the same day.
    How to set SMART objectives June 24, 2008
  • 7. SMART objectives step-by-step (cont’d)
      • Objective:
        • By September 1, 2008 , Web of Change’s main site will have been re-designed, re-built, user-tested, integrated with new and/or existing e-communications, CRM and back-end systems and re-launched to the public resulting in 500 thousand unique website visits by December, 2009 .
  • 8. Here’s what we’re going to do…
    • Group work at your tables.
    • Select one volunteer from your table
    • Work with that person to build a SMART objective for the “hardest goal they will face when they get back to work.”
  • 9. What are SMART objectives?
    • SMART objectives are objectives that are:
        • S pecific
        • they describe a specific outcome linked to a rate, number, percentage or frequency
        • M easurable
        • they include a rate, number, percentage or frequency
        • A chievable
        • with a reasonable amount of effort, they can actually be achieved
        • R elevant
        • the people involved have the necessary knowledge, authority and skill
        • T ime-based
        • they include a clearly stated or defined finish and/or start date
    How to set SMART objectives June 24, 2008
  • 10. Table Breakouts Now we’re going to switch tables and test each others SMART objectives!
  • 11. SMART objectives step-by-step (cont’d)
      • Step 2: Test objective
      • Is the objective specific ? Ask these questions:
        • What exactly are we going to do, with or for whom ?
        • Is it clear who is involved?
        • Is the outcome clear?
      • Is the objective measurable ? Ask these questions:
        • How will we know the intended change has occurred?
        • Can these measurements be obtained?
    How to set SMART objectives June 24, 2008
  • 12. SMART objectives step-by-step (cont’d)
      • Is the objective achievable ? Ask these questions:
        • Can we get it done in the proposed timeframe ?
        • Can we do this with the resources we have?
        • Is this possible?
      • Is the objective relevant ? Ask these questions:
        • Can the people with whom the objective has been set make an impact on the situation?
        • Do they have the necessary knowledge, authority and skill?
      • Is the objective time-based ? Ask this question:
        • When will this objective be accomplished?
    How to set SMART objectives June 24, 2008
  • 13. Thank you!
    • Christopher Roy in collaboration with Rob Purdie
    • For more information, please visit:
    • http://thinkhive.com
    • http://importantprojects.co.uk
    How to set SMART objectives June 24, 2008

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