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2011 Social Venture Institute - Christopher Roy - Social media for social ventures.
2011 Social Venture Institute - Christopher Roy - Social media for social ventures.
2011 Social Venture Institute - Christopher Roy - Social media for social ventures.
2011 Social Venture Institute - Christopher Roy - Social media for social ventures.
2011 Social Venture Institute - Christopher Roy - Social media for social ventures.
2011 Social Venture Institute - Christopher Roy - Social media for social ventures.
2011 Social Venture Institute - Christopher Roy - Social media for social ventures.
2011 Social Venture Institute - Christopher Roy - Social media for social ventures.
2011 Social Venture Institute - Christopher Roy - Social media for social ventures.
2011 Social Venture Institute - Christopher Roy - Social media for social ventures.
2011 Social Venture Institute - Christopher Roy - Social media for social ventures.
2011 Social Venture Institute - Christopher Roy - Social media for social ventures.
2011 Social Venture Institute - Christopher Roy - Social media for social ventures.
2011 Social Venture Institute - Christopher Roy - Social media for social ventures.
2011 Social Venture Institute - Christopher Roy - Social media for social ventures.
2011 Social Venture Institute - Christopher Roy - Social media for social ventures.
2011 Social Venture Institute - Christopher Roy - Social media for social ventures.
2011 Social Venture Institute - Christopher Roy - Social media for social ventures.
2011 Social Venture Institute - Christopher Roy - Social media for social ventures.
2011 Social Venture Institute - Christopher Roy - Social media for social ventures.
2011 Social Venture Institute - Christopher Roy - Social media for social ventures.
2011 Social Venture Institute - Christopher Roy - Social media for social ventures.
2011 Social Venture Institute - Christopher Roy - Social media for social ventures.
2011 Social Venture Institute - Christopher Roy - Social media for social ventures.
2011 Social Venture Institute - Christopher Roy - Social media for social ventures.
2011 Social Venture Institute - Christopher Roy - Social media for social ventures.
2011 Social Venture Institute - Christopher Roy - Social media for social ventures.
2011 Social Venture Institute - Christopher Roy - Social media for social ventures.
2011 Social Venture Institute - Christopher Roy - Social media for social ventures.
2011 Social Venture Institute - Christopher Roy - Social media for social ventures.
2011 Social Venture Institute - Christopher Roy - Social media for social ventures.
2011 Social Venture Institute - Christopher Roy - Social media for social ventures.
2011 Social Venture Institute - Christopher Roy - Social media for social ventures.
2011 Social Venture Institute - Christopher Roy - Social media for social ventures.
2011 Social Venture Institute - Christopher Roy - Social media for social ventures.
2011 Social Venture Institute - Christopher Roy - Social media for social ventures.
2011 Social Venture Institute - Christopher Roy - Social media for social ventures.
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2011 Social Venture Institute - Christopher Roy - Social media for social ventures.

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  • The Refresh Project accomplished everything a social media program is expected to: Over 80 million votes were registered; almost 3.5 million "likes" on the Pepsi Facebook page; almost 60,000 Twitter followers. The only thing it failed to do was sell Pepsi. – Ad-contrarian.
  • Create a social ecosystem with a strategically directed investment in a mix of existing social channels that all work together with one another to create connections and peer-based interactions. Show up in their worlds where they already are: Facebook, LinkedIn, Twitter, YouTube, etc. Build a platform that others want to link to and connect with.
  • * Facebook 50 million likes per day for brands - * Facebook Ad Sales Chief Carolyn Everson - May, 2011* Saying yes to affinity and interest
  • * Facebook 50 million likes per day for brands - * Facebook Ad Sales Chief Carolyn Everson - May, 2011* Saying yes to affinity and interest
  • Transcript

    • 1. Like us: Social media for social ventures
    • 2. Social media is a culture movement
      Photo: http://www.flickr.com/photos/hildeengwenverbouwen
    • 3. 750 million, going on a billion
      Photo: http://www.flickr.com/photos/hildeengwenverbouwen
    • 4. 50 million‘Likes’ per day for brands
    • 5. 100+ million users
      Photo: http://www.flickr.com/photos/hildeengwenverbouwen
    • 6. 25+ million users
    • 7. Conversations = relationships = trust = …
      Photo: Christopher Roy
    • 8. The future of online commerce is social.
      Source: spinback.com
    • 9. The future of online commerce is social
      Source: spinback.com
    • 10. Be strategic and set goals.Know why you’re doing what you’re doing.
      Photo: http://flickr.com/photos/h19/714999716/
    • 11.
    • 12. Invest in people, not just technology
      Photo: http://www.flickr.com/photos/cubagallery
    • 13. How the big brands are doing it.
    • 14. Social media for social venture.Tell your story.
      Photo: http://www.flickr.com/photos/22261474@N08
    • 15. Take the shine off social media
      “The Pepsi Refresh Project accomplished everything a social media program is expected to: Over 80 million votes were registered; almost 3.5 million "likes" on the Pepsi Facebook page; almost 60,000 Twitter followers. The only thing it failed to do was sell Pepsi.”
      - The Ad Contrarian
    • 16. Social media is dead.
    • 17. This isn’t just about what you want.Your customer is changing.
      Photo: http://www.flickr.com/photos/22261474@N08
      Photo: http://www.flickr.com/photos/20696703@N07
    • 18. Manage the whole, not just social media.Find the right mix for your business.
      Photo: http://www.flickr.com/photos/amymyou
    • 19. Being social. The big 4 ½.
    • 20. Facebook fanpage for business
    • 21. Twitter for business
    • 22. LinkedIn groups
    • 23. Social video
    • 24. Hollyhock sharing THE secret!
    • 25. Google+ (1/2)
    • 26. Time for you to work!
      Photo: http://www.flickr.com/photos/a2gemma
    • 27. Crowd source new product and service ideas
    • 28. Crowd source new product and service ideas
    • 29. Location based check-in offers
    • 30. Location based check-in offers
    • 31. Top Reasons People ‘Like’ a Fanpage
      40% want to receive discounts and promotions
      37% want to show support for the brand/company to their peers
      36% hope (want) to get free samples, a coupon (a.k.a. freebies)
      34% want to stay informed about the activities of the company
      33% want to get updates on future products
      30% want to get updates and information on future sales
      27% like to get fun and entertainment out of it
      25% want to get access to exclusive content
      22% were referred by someone to follow this brand/company
      21% want just to learn more about the company
      - Social Media Today (2011)
    • 32. Exclusive content behind the ‘Like’
    • 33. Social group buying
    • 34.
    • 35. Tell your story with QR codes.
    • 36. Social funding.
    • 37. Thank you!
      Christopher Roy
      Director of Strategy / Founder
      Open Directions, Inc.
      Digital strategies for social good.
      http://opendirections.com

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