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2011 Social Venture Institute - Christopher Roy - Social media for social ventures.
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2011 Social Venture Institute - Christopher Roy - Social media for social ventures.

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  • The Refresh Project accomplished everything a social media program is expected to: Over 80 million votes were registered; almost 3.5 million "likes" on the Pepsi Facebook page; almost 60,000 Twitter followers. The only thing it failed to do was sell Pepsi. – Ad-contrarian.
  • Create a social ecosystem with a strategically directed investment in a mix of existing social channels that all work together with one another to create connections and peer-based interactions. Show up in their worlds where they already are: Facebook, LinkedIn, Twitter, YouTube, etc. Build a platform that others want to link to and connect with.
  • * Facebook 50 million likes per day for brands - * Facebook Ad Sales Chief Carolyn Everson - May, 2011* Saying yes to affinity and interest
  • * Facebook 50 million likes per day for brands - * Facebook Ad Sales Chief Carolyn Everson - May, 2011* Saying yes to affinity and interest

Transcript

  • 1. Like us: Social media for social ventures
  • 2. Social media is a culture movement
    Photo: http://www.flickr.com/photos/hildeengwenverbouwen
  • 3. 750 million, going on a billion
    Photo: http://www.flickr.com/photos/hildeengwenverbouwen
  • 4. 50 million‘Likes’ per day for brands
  • 5. 100+ million users
    Photo: http://www.flickr.com/photos/hildeengwenverbouwen
  • 6. 25+ million users
  • 7. Conversations = relationships = trust = …
    Photo: Christopher Roy
  • 8. The future of online commerce is social.
    Source: spinback.com
  • 9. The future of online commerce is social
    Source: spinback.com
  • 10. Be strategic and set goals.Know why you’re doing what you’re doing.
    Photo: http://flickr.com/photos/h19/714999716/
  • 11.
  • 12. Invest in people, not just technology
    Photo: http://www.flickr.com/photos/cubagallery
  • 13. How the big brands are doing it.
  • 14. Social media for social venture.Tell your story.
    Photo: http://www.flickr.com/photos/22261474@N08
  • 15. Take the shine off social media
    “The Pepsi Refresh Project accomplished everything a social media program is expected to: Over 80 million votes were registered; almost 3.5 million "likes" on the Pepsi Facebook page; almost 60,000 Twitter followers. The only thing it failed to do was sell Pepsi.”
    - The Ad Contrarian
  • 16. Social media is dead.
  • 17. This isn’t just about what you want.Your customer is changing.
    Photo: http://www.flickr.com/photos/22261474@N08
    Photo: http://www.flickr.com/photos/20696703@N07
  • 18. Manage the whole, not just social media.Find the right mix for your business.
    Photo: http://www.flickr.com/photos/amymyou
  • 19. Being social. The big 4 ½.
  • 20. Facebook fanpage for business
  • 21. Twitter for business
  • 22. LinkedIn groups
  • 23. Social video
  • 24. Hollyhock sharing THE secret!
  • 25. Google+ (1/2)
  • 26. Time for you to work!
    Photo: http://www.flickr.com/photos/a2gemma
  • 27. Crowd source new product and service ideas
  • 28. Crowd source new product and service ideas
  • 29. Location based check-in offers
  • 30. Location based check-in offers
  • 31. Top Reasons People ‘Like’ a Fanpage
    40% want to receive discounts and promotions
    37% want to show support for the brand/company to their peers
    36% hope (want) to get free samples, a coupon (a.k.a. freebies)
    34% want to stay informed about the activities of the company
    33% want to get updates on future products
    30% want to get updates and information on future sales
    27% like to get fun and entertainment out of it
    25% want to get access to exclusive content
    22% were referred by someone to follow this brand/company
    21% want just to learn more about the company
    - Social Media Today (2011)
  • 32. Exclusive content behind the ‘Like’
  • 33. Social group buying
  • 34.
  • 35. Tell your story with QR codes.
  • 36. Social funding.
  • 37. Thank you!
    Christopher Roy
    Director of Strategy / Founder
    Open Directions, Inc.
    Digital strategies for social good.
    http://opendirections.com