Like us: Social media for social ventures<br />
Social media is a culture movement<br />Photo: http://www.flickr.com/photos/hildeengwenverbouwen<br />
750 million, going on a billion<br />Photo: http://www.flickr.com/photos/hildeengwenverbouwen<br />
50 million‘Likes’ per day for brands<br />
100+ million users<br />Photo: http://www.flickr.com/photos/hildeengwenverbouwen<br />
25+ million users<br />
Conversations = relationships = trust = …<br />Photo: Christopher Roy<br />
The future of online commerce is social.<br />Source: spinback.com<br />
The future of online commerce is social<br />Source: spinback.com<br />
Be strategic and set goals.Know why you’re doing what you’re doing.<br />Photo: http://flickr.com/photos/h19/714999716/<br />
Invest in people, not just technology<br />Photo: http://www.flickr.com/photos/cubagallery<br />
How the big brands are doing it.<br />
Social media for social venture.Tell your story.<br />Photo: http://www.flickr.com/photos/22261474@N08<br />
Take the shine off social media<br />“The Pepsi Refresh Project accomplished everything a social media program is expected...
Social media is dead.<br />
This isn’t just about what you want.Your customer is changing.<br />Photo: http://www.flickr.com/photos/22261474@N08<br />...
Manage the whole, not just social media.Find the right mix for your business.<br />Photo: http://www.flickr.com/photos/amy...
Being social. The big 4 ½.<br />
Facebook fanpage for business<br />
Twitter for business<br />
LinkedIn groups<br />
Social video<br />
Hollyhock sharing THE secret!<br />
Google+ (1/2)<br />
Time for you to work!<br />Photo: http://www.flickr.com/photos/a2gemma<br />
Crowd source new product and service ideas<br />
Crowd source new product and service ideas<br />
Location based check-in offers<br />
Location based check-in offers<br />
Top Reasons People ‘Like’ a Fanpage<br />40% want to receive discounts and promotions<br />37% want to show support for th...
Exclusive content behind the ‘Like’<br />
Social group buying<br />
Tell your story with QR codes.<br />
Social funding.<br />
Thank you!<br />Christopher Roy<br />Director of Strategy / Founder<br />Open Directions, Inc.<br />Digital strategies for...
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2011 Social Venture Institute - Christopher Roy - Social media for social ventures.

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  • The Refresh Project accomplished everything a social media program is expected to: Over 80 million votes were registered; almost 3.5 million &quot;likes&quot; on the Pepsi Facebook page; almost 60,000 Twitter followers. The only thing it failed to do was sell Pepsi. – Ad-contrarian.
  • Create a social ecosystem with a strategically directed investment in a mix of existing social channels that all work together with one another to create connections and peer-based interactions. Show up in their worlds where they already are: Facebook, LinkedIn, Twitter, YouTube, etc. Build a platform that others want to link to and connect with.
  • * Facebook 50 million likes per day for brands - * Facebook Ad Sales Chief Carolyn Everson - May, 2011* Saying yes to affinity and interest
  • * Facebook 50 million likes per day for brands - * Facebook Ad Sales Chief Carolyn Everson - May, 2011* Saying yes to affinity and interest
  • 2011 Social Venture Institute - Christopher Roy - Social media for social ventures.

    1. 1. Like us: Social media for social ventures<br />
    2. 2. Social media is a culture movement<br />Photo: http://www.flickr.com/photos/hildeengwenverbouwen<br />
    3. 3. 750 million, going on a billion<br />Photo: http://www.flickr.com/photos/hildeengwenverbouwen<br />
    4. 4. 50 million‘Likes’ per day for brands<br />
    5. 5. 100+ million users<br />Photo: http://www.flickr.com/photos/hildeengwenverbouwen<br />
    6. 6. 25+ million users<br />
    7. 7. Conversations = relationships = trust = …<br />Photo: Christopher Roy<br />
    8. 8. The future of online commerce is social.<br />Source: spinback.com<br />
    9. 9. The future of online commerce is social<br />Source: spinback.com<br />
    10. 10. Be strategic and set goals.Know why you’re doing what you’re doing.<br />Photo: http://flickr.com/photos/h19/714999716/<br />
    11. 11.
    12. 12. Invest in people, not just technology<br />Photo: http://www.flickr.com/photos/cubagallery<br />
    13. 13. How the big brands are doing it.<br />
    14. 14. Social media for social venture.Tell your story.<br />Photo: http://www.flickr.com/photos/22261474@N08<br />
    15. 15. Take the shine off social media<br />“The Pepsi Refresh Project accomplished everything a social media program is expected to: Over 80 million votes were registered; almost 3.5 million "likes" on the Pepsi Facebook page; almost 60,000 Twitter followers. The only thing it failed to do was sell Pepsi.”<br />- The Ad Contrarian<br />
    16. 16. Social media is dead.<br />
    17. 17. This isn’t just about what you want.Your customer is changing.<br />Photo: http://www.flickr.com/photos/22261474@N08<br />Photo: http://www.flickr.com/photos/20696703@N07<br />
    18. 18. Manage the whole, not just social media.Find the right mix for your business.<br />Photo: http://www.flickr.com/photos/amymyou<br />
    19. 19. Being social. The big 4 ½.<br />
    20. 20. Facebook fanpage for business<br />
    21. 21. Twitter for business<br />
    22. 22. LinkedIn groups<br />
    23. 23. Social video<br />
    24. 24. Hollyhock sharing THE secret!<br />
    25. 25. Google+ (1/2)<br />
    26. 26. Time for you to work!<br />Photo: http://www.flickr.com/photos/a2gemma<br />
    27. 27. Crowd source new product and service ideas<br />
    28. 28. Crowd source new product and service ideas<br />
    29. 29. Location based check-in offers<br />
    30. 30. Location based check-in offers<br />
    31. 31. Top Reasons People ‘Like’ a Fanpage<br />40% want to receive discounts and promotions<br />37% want to show support for the brand/company to their peers<br />36% hope (want) to get free samples, a coupon (a.k.a. freebies)<br />34% want to stay informed about the activities of the company<br />33% want to get updates on future products<br />30% want to get updates and information on future sales<br />27% like to get fun and entertainment out of it<br />25% want to get access to exclusive content<br />22% were referred by someone to follow this brand/company<br />21% want just to learn more about the company<br />- Social Media Today (2011)<br />
    32. 32. Exclusive content behind the ‘Like’<br />
    33. 33. Social group buying<br />
    34. 34.
    35. 35. Tell your story with QR codes.<br />
    36. 36. Social funding.<br />
    37. 37. Thank you!<br />Christopher Roy<br />Director of Strategy / Founder<br />Open Directions, Inc.<br />Digital strategies for social good.<br />http://opendirections.com<br />

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