#TravTechDisrupt Presentation by Andreas Nau, Managing Director for Central Europe, Expedia Andreas manages the Expedia brand across the Central European region and has over nine years of experience in the travel and technology sectors, having worked across TUI AG and TUI Travel PLC. To celebrate LondonTechnology Week, Travolution once again partnered with Open Destinations and new sponsor VE Interactive to host an event in London’s Tech City. The event brought together industry leaders and the start-up community to join in a panel discussion to share their views on new entrants in the travel supply chain. For more info: #TravTechDisrupt

1. Andreas Nau
Managing Director of Expedia Central Europe

2. 100,000 websites

4. Let’s retire the Ticket machine!

5. Computing costs in $
per 1 MM transistors
Storage costs in $ per
Gigabyte
Source: KPCB
John Hagel, Deloitte 5/14
$1000
$10
1990
$0.1
The cost of data and storage has fallen dramatically
bringing new challenges and opportunities
$0.01
2014
$1.0
$100

6. PRINCIPLE #1: BE SCIENTIFIC

7. • Focuses on Complete Solutions
• Relies heavily on assumptions
• Leads to infrequent releases
Traditional Development…

8. Ask a (simple) question
Collect observations
Construct a hypothesis
Test as quickly as possible
Analyze/Report/Repeat
The scientific method
is the state-of-the-art
system to de-risk
investment.

9. Make small changes ……frequently
+1500
c. 200
© 2015 Expedia, Inc. All rights reserved. Confidential and proprietary

10. 6.7BILLION
200 page books
Enough Data to fill
700
Data Scientist and
Analysts
And over
© 2015 Expedia, Inc. All rights reserved. Confidential and proprietary
Resource for Insight not just Information

11. Let the Customer Decide
“Multiply, vary, let
the strongest live...”
― Charles
Darwin
Innovation fueled by Test and Learn

12. 50% of customers shop across multiple devices

13. How can we make this simpler for our customers?

18. PRINCIPLE #2: MAKE IT INSTANT AND FUN

19. The world is becoming more distracted

22. 0
2
4
6
8
10
12
14
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
Human Attention Span is Shrinking
12 seconds
1 SECOND LESS THAN A GOLDFISH
8 seconds

23. Solving problems releases tension
and creates delight

24. HOW CAN WE MAKE THIS SIMPLER FOR OUR PARTNERS?

25. PRINCIPLE #3: CHALLENGE THE STATUS QUO

26. 5,000,000,000AIR SEARCHES IN 2014
5,000,000,000
Is flight selection all about price?
© 2015 Expedia, Inc. All rights reserved. Confidential and proprietary

27. 01/14 04/15 12/15
People will share views on flight quality
….if you make it simple
+5 million
Expedia brand data
+3
million
© 2015 Expedia, Inc. All rights reserved. Confidential and propriet

28. Whole product information influences decisions

29. JIRODREAMSOF
SUSHI
PRINCIPLE #4 MAKE IT BETTER EVERYDAY – FOR EVERYONE

30. SOURCE: WIX.COM
THIS IS ONLY THE BEGINNING….WATCH THIS SPACE