An Enterprise Perspectiveon Cloud Innovation                   Andy Brown                UBS Group CTOClient Facing Techno...
UBS: One of the leading financial firms• UBS draws on its 150-year heritage to serve private,  institutional and corporate...
1Q12 results: Successfully executing our strategyCHF 2.2 billion adjusted pre-tax profit, ~13.0% adjusted RoEVisible progr...
"Anyone who has never made amistake has never tried anything new.""The significant problems we face cannot besolved at the...
Core themes of the UBS business strategy• Client at the center of everything we do• Industrialization• Effectively manage ...
Key UBS technology investment areas                       “ Whoever can process and analyze data    Big Data              ...
How our vision aligns with ODCA     • Cloud has been at the centre of the ODCAs       activities from the start     • Sust...
What ODCA is all about – Driving data center standardization• Partnerships with standards developing organizations (SDOs) ...
UBS and ODCA alignment• UBS is in the process of designing our cloud compute  capabilities• Cloud’s ability to support tec...
Enterprise procurement is a small butimportant part of the cloud supply chain                         SaaS       Fusion   ...
Cloud Computing at UBS: Why cloudautomation?From “IT artisan” to IT revolution                        • Like the industria...
Using Cloud is core to UBS TechnologyIndustrialization strategy                                                           ...
Cloud computing at UBS: The constraints weneed to optimize• UBS and most global finance companies, struggle with  unpreced...
UBS has identified a cloud broker as a requiredenterprise capability Example: SDLC Automation                             ...
…and a required component of the target state
Key benefits to UBSCloud service providers are using automation to deliver agility;The ODCA helps us to engage with that c...
Accelerate ROI via ODCA Usage Modeldeployment                                        Usage Models Featuring• Benefits of s...
ODCA’s role is accelerating cloud solutions                      Unified Voice Accelerates         Prioritize             ...
The ultimate benefits of working together                    Accelerate                       $50B                        ...
"He that will notapply new remediesmust expect newevils; for time is thegreatest innovator“     - Francis Bacon           ...
Your Forecast for today• Expand your network – Meet with executives and  architects from some of the largest IT shops in t...
Enjoy Forecast!                  22
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An Enterprise Perspective on Cloud Innovation

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ODCA Forecast 2012 Keynote: Andy Brown
UBS Group CTO, Client Facing Technologies CIO


UBS draws on its 150-year heritage to serve private, institutional and corporate clients worldwide, as well as retail clients in Switzerland

We combine our wealth management, investment banking and asset management businesses with our Swiss operations to deliver superior financial solutions

Present in all major financial centers worldwide, UBS has offices in over 50 countries employing about 66,000 people

UBS shares are listed on the SIX Swiss Exchange and the New York Stock Exchange

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An Enterprise Perspective on Cloud Innovation

  1. 1. An Enterprise Perspectiveon Cloud Innovation Andy Brown UBS Group CTOClient Facing Technologies CIO
  2. 2. UBS: One of the leading financial firms• UBS draws on its 150-year heritage to serve private, institutional and corporate clients worldwide, as well as retail clients in Switzerland• We combine our wealth management, investment banking and asset management businesses with our Swiss operations to deliver superior financial solutions• Present in all major financial centers worldwide, UBS has offices in over 50 countries employing about 66,000 people• UBS shares are listed on the SIX Swiss Exchange and the New York Stock Exchange 2
  3. 3. 1Q12 results: Successfully executing our strategyCHF 2.2 billion adjusted pre-tax profit, ~13.0% adjusted RoEVisible progress across business divisionsWe are ahead of our plan to reduce risk-weighted assetsOur capital, liquidity and funding positions remain strong 3
  4. 4. "Anyone who has never made amistake has never tried anything new.""The significant problems we face cannot besolved at the same level of thinking we were atwhen we created them.""Insanity: doing the same thing overand over again and expecting differentresults." Albert Einstein 4
  5. 5. Core themes of the UBS business strategy• Client at the center of everything we do• Industrialization• Effectively manage capital and risk 5
  6. 6. Key UBS technology investment areas “ Whoever can process and analyze data Big Data better is the winner ” “ The problem with Green IT is that it runs Sustainability opposed to how vendors build things ” “ Android will change how people interface Consumerization with applications ” “ A global identity model will likely be derived Security & Risk from Social Networks ” “ There is no one-size fits all approach…get Social tactical and look at specific use cases ” Cloud “ Cloud empowers the entire IT organization ” Our analysis and evaluation of the industry as a whole has led us to focus on and invest in six key strategies 6
  7. 7. How our vision aligns with ODCA • Cloud has been at the centre of the ODCAs activities from the start • Sustainability is expressed through the Carbon Footprint Usage Model • Security and Risk management have been a key area of activity with seven Usage Models now developed within the Secure Federation family • Big Data is a new area of focus at the ODCA with the recent formation of the Data Services Workgroup to facilitate development of new Usage Models in this area 7
  8. 8. What ODCA is all about – Driving data center standardization• Partnerships with standards developing organizations (SDOs) helps to ensure that industry standards meet the needs of the enterprise 8
  9. 9. UBS and ODCA alignment• UBS is in the process of designing our cloud compute capabilities• Cloud’s ability to support technology industrialization is a fundamental building block of our business & IT strategy• Our participation in ODCA and Open Compute are deliberate and part of the “how” for our strategy• ODCA adoption provides a framework for all of us to benefit from Open Compute: Increased Reduced cost Transparency power (~24%)* of processes efficiency (~38%)* *Estimated Facebook benefits from new data center built on open compute standards 9
  10. 10. Enterprise procurement is a small butimportant part of the cloud supply chain SaaS Fusion PaaS IaaS • Public • Hybrid Private on Premise • Private Off-Premise 10
  11. 11. Cloud Computing at UBS: Why cloudautomation?From “IT artisan” to IT revolution • Like the industrial revolution, we have the potential to revolutionize IT through commodity automation • UBS’ Cloud Broker can provide standardized, self-service, demand-driven deployment and support • This allows “IT artisans” to focus on competitive differentiation 11
  12. 12. Using Cloud is core to UBS TechnologyIndustrialization strategy Application Application Code • A core concept for UBS is Application Libraries industrialization InterOp App/Web RDBMS • ODCA brings the ability to Operational Ecosystem Stack Server Stack (MQ, EMS, sftp) Stack (Oracle) industrialize the way compute managed f ile t ransf er messaging server P/S publisher f or Int erOp Capabilit ies Securit y Int egrat ion (Tomcat) User Aut hent icat ion Load Balancing f or Applicat ion-Web-Server Capabilit ies … f or Dat abase Capabilit ies is delivered by cloud providers Def ault Base Def ault Base Def ault Base simple f ile messaging P/S logging & logging & logging & operat ions deployment Servlet Engine HTTP Server operat ions deployment RDBM S operat ions deployment t ransf er client subscriber monit oring monit oring monit oring • UBS is committed to OS St ack OS St ack OS St ack developing automated delivery OS Stack Availabilit y Regional- Securit y FP isation Feat ure (LOA3+) Pack(s) Feat ure Pack Vendor Virt ual Hardw are ext ensions* Tools* Def ault Base syst em Perf ormance process t ask Base Conf ig File Syst em Shell logging M onit oring scheduling execut ion (RedHat Enterprise Linux) St orage/FS Net w ork Connect ivit y Connect ivit y Hardw are Drivers Int egration t o Invent ory (discovery) St andard Tools/Ut ils Syst em M onit oring Remot e M gmt Deployment Backup LOA2 Securit y FP of services built on: Nat ive Product Virtualization or Cloud IaaS ⁻ Standard Stacks Compute Resources ⁻ Standard Data Cross- L1 access Hard Jurisdict ion Tw o-Fact or Aut h. Hard Token (HSM /TPM ) LOA4 M onit oring Rules LOA4 Securit y Logging LOA4 Pat ch M gmt Policy LOA4 Access Cont rol Policy Enf ocmnt LOA4 Service & Prot ocol Enf ocmnt LOA4 Packet Filt er Break-Glass CID/PII Encrypt ion synchronous replication zero-out age f ailover 0 1 ⁻ Standard Cloud Privilege Washing / Signing aut omatic Libraries Access Obf uscat n f ailover LOA3 LOA3 LOA3 Cont rolled Secured LOA3 LOA3 Access LOA3 Privilege Tw o-Fact or Aut h. Key M gmt M onit oring Securit y Pat ch M gmt Cont rol Service & Prot ocol Packet backup recovery 2 Elevat ion (Cent ral) Rules Logging Policy Filt er asynchronous Policy Enf ocmnt Enf ocmnt replication manual f ailover 3 Basic Def ault Base Direct ory / Basic Key Basic Basic Pat ch Access Service & Ident it y Passw ord St ore & Securit y Securit y M gmt Cont rol Prot ocol Def ault Base M gmt Policy M gmt M onit oring Logging Policy Policy Enf ocmnt Int egrat ion Enf ocmnt 4 Nat ive Product Nat ive Product s LOA Framework BCM Framework 12
  13. 13. Cloud computing at UBS: The constraints weneed to optimize• UBS and most global finance companies, struggle with unprecedented regulation, change, complexity, and market pricing pressure• IT must adapt to rapidly changing business needs while lowering spending… How? −Be agile to start, stop, scale projects with less investment −Implement policy to embed governance, control, transparency −Improve standardization −Reduce risk in operating environments − Automate routine tasks 13
  14. 14. UBS has identified a cloud broker as a requiredenterprise capability Example: SDLC Automation 14
  15. 15. …and a required component of the target state
  16. 16. Key benefits to UBSCloud service providers are using automation to deliver agility;The ODCA helps us to engage with that community• ODCA has allowed us to amplify our voice in the marketplace by articulating our key needs within common Usage Models: ⁻ Security ⁻ Regulation ⁻ Automation ⁻ Transparency• RFP templates that have come from Usage Models help us to engage with Service Providers and shorten time to action• Open source model for collaboration with other members drives quality and reduces internal workload 16
  17. 17. Accelerate ROI via ODCA Usage Modeldeployment Usage Models Featuring• Benefits of solution alignment RFP Verbiage• Simplifies RFP Issuance Carbon Footprint• Streamlines Industry Focus on IO Control the Right Priorities Provider Assurance• Enables buying with Confidence Security Monitoring for Open, Industry Standard VM Interoperability Solutions• Provides Scale to Accelerate Market Adoption Simplifies Procurement & Focuses Prioritized Innovation 17
  18. 18. ODCA’s role is accelerating cloud solutions Unified Voice Accelerates Prioritize Market Delivery Solution Testing and Deliver Deployments based on a Common Foundation Today’s Learning forms Share Foundation for Tomorrow’s Requirements 18
  19. 19. The ultimate benefits of working together Accelerate $50B of cloud services1 Saving $25B in TOTAL annual IT spend within 5 years2 1: Source: Projections based on IDC Cloud Services Forecast, May 2010. Assumes a 25% acceleration in cloud services from IDC estimate between 2010 and 2015 2: Source: Estimated 15% reduction in operational costs based on Bain’s $142B annual spending estimates. 19
  20. 20. "He that will notapply new remediesmust expect newevils; for time is thegreatest innovator“ - Francis Bacon 20
  21. 21. Your Forecast for today• Expand your network – Meet with executives and architects from some of the largest IT shops in the world• Shape your cloud strategy – Engage with ODCA leaders as they discuss POC & deployment best practices• Access the latest solutions – Learn about top solutions provider’s cloud solutions that meet ODCAs requirements• Streamline purchasing & planning – Utilize ODCAs Performance Engine Assistant Tool to integrate ODCA requirements into 2012 cloud RFPs 21
  22. 22. Enjoy Forecast! 22

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