ODCA Solutions Panel at IDF 2011


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Open Data Center Alliance Solution Provider Panel Discussion at 2011 Intel Developer Forum

Panel: Marvin Wheeler, ODCA Chair; Winston Bumpus, VMware; Brent Schroeder, Dell; Shannon Williams, Citrix; Gordon Haff, Red Hat; Sanjog Gad, EMC

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ODCA Solutions Panel at IDF 2011

  1. 1. Open Data Center AllianceSolutions PanelMarvin WheelerPresident, Open Data CenterAllianceDCCP001
  2. 2. ODCA: Establishing a vision for cloud computing Drive new levels of IT agility through delivery of unified customer requirements for cloud computing enabling secure federation of cloud services, automation of IT infrastructure, common management and policy for data center resources, and transparency in cloud service capability and metrics. Accelerating over $25B in cloud computing investment2
  3. 3. June 2011: Today: Oct 2010: Usage Initial Org Model Industry Launch Release Response From Vision to First Implementation in < 1 Year3
  4. 4. >300 Global IT Leaders Steering Committee Disney Interactive Services Contributing Members Di Solution Providers Huawei JouleX Philips Technology Services Adopter Members AIMS Data Centre SDN BHD Biznet Networks Connectria Hosting Getronics NL BV JARING Communications Sdn Bhd RampRate Scope Infotech, Inc. Temperature Control Intel serves as Technical Advisor to the Alliance4
  5. 5. Open Data Center Usage Model Overview SECURE COMMON MGMT AUTOMATION TRANSPARENCY FEDERATION & POLICY Provider VM Regulatory Service Catalog Assurance Interoperability Framework Compare service Industry standard Standard, Guide industry in features & price across provider security interoperable VM requirements & providers tiers: bronze- deployment & compliance platinum management management best Standard Unit of practices Measurement Compliance IO Control Standardized cloud Monitoring Extend QoS performance comparison Transparent oversight guarantees from of provider security system to network Carbon Footprint Cloud services become “CO2 aware” The Alliance endorses immediate use to guide member planning and purchasing decisions5
  6. 6. This Week’s News Solutions Providers Respond To Alliance Usage Models Today’s panel theme Collaboration with Facebook-led Open Compute Project Focus on acceleration of efficient data center infrastructure and open, scalable systems management Alliance kicks off “Conquering the Cloud Challenge” Best practice competition with $10,000 top prize6
  7. 7. Today’s Solution Provider Panelists •  Shannon Williams, VP Cloud Infrastructure Market Development, Citrix •  Brent Schroeder, Executive Director for Enterprise Software, Dell •  Sanjog Gad, CTO EMC Services Group, EMC •  Gordon Haff, Sr. Cloud Strategist, Red Hat •  Winston Bumpus, Director of Standards at VMware and President of DMTF7
  8. 8. Shannon Williams VP Cloud Infrastructure Market Development Citrix8
  9. 9. Citrix Cloud Solutions9
  10. 10. ODCA Cloud Interoperability: Cloud On-Boarding POC •  Open Data Center Alliance usage model: AUTOMATION: “VM Interoperability” •  Cloud on-boarding addresses three basic needs for an enterprise virtual datacenter –  Allows companies to internally handle demand spikes –  Acts as a pre-requisite for cloud bursting –  Provides the ability for live migration to optimize resource utilization10
  11. 11. Brent Schroeder Executive Director, Office of the CTO Dell, Inc.11
  12. 12. The Dell Vision of the Cloud - It is a Continuum … burst out to the public … leading to an end to IT operation that provides, scale, cloud and consume end ecosystem for IT, governance, ease of use and is capacity on demand, developers, and end flexible to… SaaS, or integrate with users. cloud applications… ITaaS/SaaS – security, Private Cloud tuned to email, storage… Workloads/Platforms Integrate On-Premise to Off-PremiseFunctionalityScale and Private Cloud Public PaaS (Infrastructure Oriented) Seamless Provisioning Convergence to Public Cloud: Public Infrastructure Cloud (Compute, Storage, Network) Virtualization Private Cloud Hybrid Cloud Public Cloud12
  13. 13. Dell & ODCA - Common Data Center Objectives Open Solutions Open Building Blocks Open Source Solutions Reducing Carbon Footprint Fresh Air Solution Actively Manage Private Cloud Hybrid Cloud Public Cloud13
  14. 14. Sanjog Gad CTO EMC Services Group EMC14
  15. 15. EMC and ODCA •  Cloud Computing is a paradigm shift •  Biggest hurdles for Adoption –  Security & Compliance –  Standardization & Interoperability –  Automation •  ODCA is addressing these hurdles as a customer body •  EMC is glad to join Solution provider Membership –  Want to work with ODCA members and industry fraternity to address these challenges15
  16. 16. ODCA Compliance & Collaboration ODCA Usage Models Management & Secure Federation Automation Transparency Provider Assurance IO Control Regulatory Framework •  Cloud Trust Authority – •  EMC storage API already •  Committed to support Trusted authority in the Cloud supports fine-grained IO compliance (local/national/ –  Secure federation of controls and IO, SLA Metrics global) enterprise identity monitoring •  Secure workload migration •  Exploring support for Service Catalog using Intel® Trusted Openstack (volume •  Work with /ODCA members Execution Technology (Intel® controller) to define standard based TXT) service catalog, discovery, Compliance Monitoring VM Interoperability selection, procurement, •  Working with all leading design & deployment •  Explore integration with RSA Archer Hypervisors leveraging OVF •  Working on REST based Storage cloud API16
  17. 17. EMC at IDF Available at our booth in the Data Center demo area: •  Network Storage Security –  Trust in the cloud (Tech Preview) –  Secure workload migration validation (Demo) –  Cloud Security & Compliance (Tech Preview) •  Hybrid Cloud Management –  Seamless Cloud On-Boarding (Tech Preview) –  Infrastructure Availability –  Long Distance VM (Demo)17
  18. 18. Gordon Haff Senior Cloud Strategist Red Hat18
  19. 19. “VM Interoperability” Usage Model Portable workloads across virtualization platforms and clouds What we’re showing: •  Portability check –  Can the workload be started on the target virtualization and cloud environment(s)? •  Move/copy/share workloads between cloud environments –  Demonstrate defining (or importing) a workload and preparing this workload to run at each environment •  Common/portable operations across cloud providers –  Operations are common/similar regardless of the cloud environment19
  20. 20. Red Hat Cloud Value COMPLETE CHOICE AND CONSISTENCY PORTFOLIO FLEXIBILITY ACROSS ENTEPRISE & CLOUD OS, Middleware, Build & Run Application Virtualization, Bare Metal, Lifecycle Cloud multiple Virtual, Management, Management, Private Cloud, Consistent PaaS, IaaS Public Clouds runtimes20
  21. 21. Winston Bumpus Director of Standards - VMware President - DMTF21
  22. 22. Hybrid Cloud Mobility   Benefits of Hybrid Cloud Setups –  Increases business agility, providing access to resources on subscription or pay-per-use basis, while preserving enterprise performance and security for business critical applications –  Enables a non-disruptive journey to the cloud Hybrid Cloud Private Cloud Public Cloud Bridge   Problem –  Providing reliable workload transfers between private, public and hybrid clouds –  Packaging of workloads with accompanying dependencies and policies   Solution –  Packaging of software and metadata in OVF (Open Virtualization Format)22
  23. 23. OVF: Open Virtualization Format •  Distribution format for software packaged as virtual machines –  Complete description of single-VM or complex multi-VM software solutions –  Vendor and platform independent –  Interoperable across virtualization platforms –  Extensible •  Standards work summary –  Submission by Dell, HP, IBM, Microsoft, VMware and XenSource to DMTF September 2007 –  Supported by VMware in vSphere, vCloud Director, vCenter, Workstation, Fusion, Studio, OVFtool and most VMware product already ship or plan to ship as OVF packages –  DMTF OVF 1.0 standard February 2009 –  DMTF OVF 1.1 standard January 2010 –  ANSI INCITS 469-2010 standard August 2010 (OVF 1.1) –  ISO/IEC 17203 standard August 2011 (OVF 1.1) –  DMTF 2.0 work-in-progress released July 201123
  24. 24. Q&A www.opendatacenteralliance.org24
  25. 25. Please Fill out the Online Session Evaluation Form Be entered to win fabulous prizes every day! Winners will be announced at 6pm (Day 1/2) and 3:30pm (Day 3) You will receive an email prior to the end of this session.25
  26. 26. Legal Disclaimer •  INFORMATION IN THIS DOCUMENT IS PROVIDED IN CONNECTION WITH INTEL PRODUCTS. NO LICENSE, EXPRESS OR IMPLIED, BY ESTOPPEL OR OTHERWISE, TO ANY INTELLECTUAL PROPERTY RIGHTS IS GRANTED BY THIS DOCUMENT. EXCEPT AS PROVIDED IN INTELS TERMS AND CONDITIONS OF SALE FOR SUCH PRODUCTS, INTEL ASSUMES NO LIABILITY WHATSOEVER AND INTEL DISCLAIMS ANY EXPRESS OR IMPLIED WARRANTY, RELATING TO SALE AND/OR USE OF INTEL PRODUCTS INCLUDING LIABILITY OR WARRANTIES RELATING TO FITNESS FOR A PARTICULAR PURPOSE, MERCHANTABILITY, OR INFRINGEMENT OF ANY PATENT, COPYRIGHT OR OTHER INTELLECTUAL PROPERTY RIGHT. •  UNLESS OTHERWISE AGREED IN WRITING BY INTEL, THE INTEL PRODUCTS ARE NOT DESIGNED NOR INTENDED FOR ANY APPLICATION IN WHICH THE FAILURE OF THE INTEL PRODUCT COULD CREATE A SITUATION WHERE PERSONAL INJURY OR DEATH MAY OCCUR. •  Intel may make changes to specifications and product descriptions at any time, without notice. Designers must not rely on the absence or characteristics of any features or instructions marked "reserved" or "undefined". Intel reserves these for future definition and shall have no responsibility whatsoever for conflicts or incompatibilities arising from future changes to them. The information here is subject to change without notice. Do not finalize a design with this information. •  The products described in this document may contain design defects or errors known as errata which may cause the product to deviate from published specifications. Current characterized errata are available on request. •  Contact your local Intel sales office or your distributor to obtain the latest specifications and before placing your product order. •  Copies of documents which have an order number and are referenced in this document, or other Intel literature, may be obtained by calling 1-800-548-4725, or go to: http://www.intel.com/design/literature.htm. •  Software and workloads used in performance tests may have been optimized for performance only on Intel microprocessors. Performance tests, such as SYSmark* and MobileMark*, are measured using specific computer systems, components, software, operations and functions. Any change to any of those factors may cause the results to vary. You should consult other information and performance tests to assist you in fully evaluating your contemplated purchases, including the performance of that product when combined with other products. •  Intel processor numbers are not a measure of performance. Processor numbers differentiate features within each processor family, not across different processor families. Go to: http://www.intel.com/products/processor_number. •  Intel product plans in this presentation do not constitute Intel plan of record product roadmaps. Please contact your Intel representative to obtain Intels current plan of record product roadmaps. •  Intel, Sponsors of Tomorrow and the Intel logo are trademarks of Intel Corporation in the United States and other countries. •  *Other names and brands may be claimed as the property of others. •  Copyright ©2011 Intel Corporation.26
  27. 27. Legal Disclaimer •  Intel® Trusted Execution Technology (Intel® TXT): No computer system can provide absolute security under all conditions. Intel® TXT requires a computer with Intel® Virtualization Technology, an Intel TXT enabled processor, chipset, BIOS, Authenticated Code Modules and an Intel TXT compatible measured launched environment (MLE). Intel TXT also requires the system to contain a TPM v1.s. For more information, visit http://www.intel.com/technology/security27
  28. 28. Risk Factors The above statements and any others in this document that refer to plans and expectations for the second quarter, the year and the future are forward-looking statements that involve a number of risks and uncertainties. Words such as “anticipates,” “expects,” “intends,” “plans,” “believes,” “seeks,” “estimates,” “may,” “will,” “should,” and their variations identify forward-looking statements. Statements that refer to or are based on projections, uncertain events or assumptions also identify forward-looking statements. Many factors could affect Intel’s actual results, and variances from Intel’s current expectations regarding such factors could cause actual results to differ materially from those expressed in these forward-looking statements. Intel presently considers the following to be the important factors that could cause actual results to differ materially from the company’s expectations. Demand could be different from Intels expectations due to factors including changes in business and economic conditions, including supply constraints and other disruptions affecting customers; customer acceptance of Intel’s and competitors’ products; changes in customer order patterns including order cancellations; and changes in the level of inventory at customers. Potential disruptions in the high technology supply chain resulting from the recent disaster in Japan could cause customer demand to be different from Intel’s expectations. Intel operates in intensely competitive industries that are characterized by a high percentage of costs that are fixed or difficult to reduce in the short term and product demand that is highly variable and difficult to forecast. Revenue and the gross margin percentage are affected by the timing of Intel product introductions and the demand for and market acceptance of Intels products; actions taken by Intels competitors, including product offerings and introductions, marketing programs and pricing pressures and Intel’s response to such actions; and Intel’s ability to respond quickly to technological developments and to incorporate new features into its products. The gross margin percentage could vary significantly from expectations based on capacity utilization; variations in inventory valuation, including variations related to the timing of qualifying products for sale; changes in revenue levels; product mix and pricing; the timing and execution of the manufacturing ramp and associated costs; start-up costs; excess or obsolete inventory; changes in unit costs; defects or disruptions in the supply of materials or resources; product manufacturing quality/yields; and impairments of long- lived assets, including manufacturing, assembly/test and intangible assets. Expenses, particularly certain marketing and compensation expenses, as well as restructuring and asset impairment charges, vary depending on the level of demand for Intels products and the level of revenue and profits. The majority of Intel’s non-marketable equity investment portfolio balance is concentrated in companies in the flash memory market segment, and declines in this market segment or changes in management’s plans with respect to Intel’s investments in this market segment could result in significant impairment charges, impacting restructuring charges as well as gains/ losses on equity investments and interest and other. Intels results could be affected by adverse economic, social, political and physical/infrastructure conditions in countries where Intel, its customers or its suppliers operate, including military conflict and other security risks, natural disasters, infrastructure disruptions, health concerns and fluctuations in currency exchange rates. Intel’s results could be affected by the timing of closing of acquisitions and divestitures. Intels results could be affected by adverse effects associated with product defects and errata (deviations from published specifications), and by litigation or regulatory matters involving intellectual property, stockholder, consumer, antitrust and other issues, such as the litigation and regulatory matters described in Intels SEC reports. An unfavorable ruling could include monetary damages or an injunction prohibiting us from manufacturing or selling one or more products, precluding particular business practices, impacting Intel’s ability to design its products, or requiring other remedies such as compulsory licensing of intellectual property. A detailed discussion of these and other factors that could affect Intel’s results is included in Intel’s SEC filings, including the report on Form 10-Q for the quarter ended April 2, 2011. Rev. 5/9/1128