SPEEDING THE
ENTERPRISE READY CLOUD
Mario Mueller
VP IT Infrastructure, BMW
Chair, Open Data Center Alliance
“If you always do
what you always
did, you will always
get what you
always got”
~Albert Einstein
2
THE OPEN DATA CENTER ALLIANCE
Drive new levels of IT agility
through delivery of unified
enterprise requirements for
cloud...
LEADERSHIP ACTION
Delivering cloud and big data
services based on ODCA
requirements
Strategy and procurement
decisions anc...
SUSTAINABLE GROWTH THRU ATTRACTIVE PRODUCTS.
Page 6
BMW GROUP IN FIGURES.
BMW Financial Services
MINI Financial Services
Deliveries
2011 Change in %
Automobiles units ...
Page 7
BMW CONNECTEDDRIVE.
http://www.bmw.com/com/en/insights/technology/connecteddrive
TeleServices
Remote Services
Intel...
FUTURE IT INFRASTRUCTURE.
First BMW Movie
Max. 1-2 Min.
BMW CONNECTED DRIVE – IN-VEHICLE CONNECTIVITY.
INCREASED SIGNIFICANCE OF EVERYDAY CONNECTIVITY.
On the move
At home / In t...
BMW CONNECTED DRIVE SERVICES FOR BMW i.
NEW MOBILITY SERVICES.
Range
assistant
ECO PRO +
mode
Park Info Intermodal
routing...
PLATFORM FOR APPS.
InternetMobile Network
Vehicle Partner
3rd Party ServiceHeadunit
Control units
Customer Phone
C-SIM
BMW...
Page 12
WORLDWIDE BACKBONE.
BMWDC Americas
Spartanburg,USA
BMWDC EMEA
Munich,DE
BMWNSC DC China
Beijing,CN
BMW ConnectedDr...
FUTURE IT INFRASTRUCTURE – TECHNOLOGICAL CHANGE TO
REMAIN FUTURE PROOF.
Page 13
99 ,9... %
(resilience)
Cost
Quality
Zero ...
Page 14
Network
Storage
Servers
Hypervisor
Data
Application
Runtime
Middleware
O/S
• Provisioning/Deprovisioning through o...
IaaS
PaaS
SAP
PaaS
DB
PaaS
Web
Create VM
Delete VM
Change state of VM
Change parameters of VM
Install software package
Cre...
FUTURE IT INFRASTRUCTURE - SOLUTION ARCHITECTURE.
IDM
A <<System>>
IdaS
Change 1
Task
1
Change Management - ITSM Suite
A <...
Thema, Abteilung, Datum Seite 17
• BMW is 100% committed to the goals of ODCA.
• Usage Models are the foundation of BMW’s datacenter/cloud strategy and des...
ODCA Acceleration at Forecast
19
Accelerate Leadership
Accelerate Requirements
Accelerate Adoption
HUNDREDS OF GLOBAL IT LEADERS
CONTRIBUTING MEMBERS
SOLUTION PROVIDERS
ADOPTER MEMBERS
Intel Corp Serves at the Technical A...
THE LEADERS ARE HERE
21Global leaders, from the industry to the enterprise
22
Vishnu Bhat
Vice President
Global Head Cloud & Big Data
23
Dietmar Reinelt
Vice President
Global IT - Infrastructure Management
Scaling Cloud Adoption with
ODCA Accelerate
Visit: www.opendatacenteralliance.org/PEAT24
Leverage Best Practices in
Your C...
ODCA COMPLETES DATA CENTER
IaaS REQUIREMENTS
25
Establishes requirement for
open/interoperable infrastructure
Prioritizes ...
26
WORLD’S FIRST REQUIREMENTS FOR
INFORMATION AS A SERVICE
Outlines orchestration of data
delivery & analysis across sourc...
27
NEW USAGE MODEL ENHANCEMENTS
Increases Technical Detail
Enables easier path to
deployment
Integrates key industry, SDO
...
ODCA IS ABOUT ENGAGEMENT
22
Engage in Forecast Presentations & Panels
Accelerate Your Business with MEET-Ups
Meet IT Leade...
© 2013 Open Data Center Alliance, Inc. ALL RIGHTS RESERVED.
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  • We formed the ODCA in 2010 to address a fundamental change in IT
    The world is changing: A growth in the number of devices and mounting data represents an opportunity to become a critical element of a businesses value – not the operational support of yesterday.
    To seize this opportunity, we much change the fundamental way we manage IT infrastructure that provides the resilience and agility required – our traditional approaches simply will not get us there.
    This new approach is so critical to our business bottom line and competitive position in respective markets, that working together in new ways is required.
  • Fast forward three years: The ODCA is a vibrant organization with hundreds of global IT leaders with a single focus: Forming unified enterprise requirements for cloud and collaborate with our provider members and standards org partners to drive these requirements to adoption.

    Given the importance of this IT transformation and the size of the opportunity through innovation, our progress to this goal has been incredible.

  • Earlier this year, BMW first announced its plans for aligning its data center innovation to private and hybrid cloud based on ODCA requirements.

    Today, I’m delighted to share that my fellow leaders on the ODCA board are also detailing that they are well underway in driving their planning and adoption of cloud based on ODCA requirements as well. This signals a fundamental milestone for ODCA – from requirements definition to turning these requirements into demand: for data center infrastructure and cloud services.

    As you can see…this cross section of leaders represent multiple industries, multiple geographies and spans enterprise, cloud services and consulting.

    At Forecast this week these leaders will be sharing their insights to help accelerate broader deployments – and this is what this event is all about, sharing with peers our insights about the progress we’ve made in development of our paths to the cloud based on the fundamental work of ODCA. Let’s start with BMW’s journey.

  • We want to be the leading provider of premium products ans premium services for individual mobility.

    BMW Brands: BMW, MINI, Rolls-Royce. Motorcycles.
    No picture for RR.

    28 production/assembly sides in 13 countries.
    Sales network in 140 countries.

  • Budget numbers 2013.

    December 31, 2012: 105.876 employees.
    28 production/assembly sides in 13 countries.
    Sales network in 140 countries.

    (next is the BMW connecteddrive structure).
  • Now (next), i will share with you one driver for a robust, worldwide connected, always on IT infrastructure.
    Also a very important driver for our hybrid cloud strategy.

    BMW connecteddrive.
  • … but before i explain it all on a slide please enjoy a video ….

    Video 90 seconds.
  • Premium cars will be deeply integrated as personnal device in all daily tasks.
    Seamless integration will be a key success factor.
    -> sheer driving pleasure is the result
  • Particularly for the new e-mobility (products are in 2013 BMW i3 + i8) the ….
  • BMW ConnectedDrive will be available in more than 40 markets and will thus cover more than90% of total volume (~ 2015).

  • Evolution + Revolution.
    Additional new targets.
  • Cloud = Virtualization, Automation, Self Service Experience, schnelle Bereitstellung, dynamische Ressourcenanpassung, Commodity, internationale Standards
    PaaS (später SaaS) ist die Zielsetzung für BMW. Mit IaaS zu geringe Effekte.
    Zero Downtime für das Business als wichtigste Triebfeder, keine Diskussionen für 5x9 (99,999 %) etc.
    Architektonische Trennung im Automation/Orchestration Layer erzeugt modulare Lösungen für die Zukunft. Neue Technologien/Provider können einfach in die Gesamtlösung eingebaut werden.
    Service operations (Starten, Stoppen von Applikationen) werden auch dem Businessfunktionen zur Verfügung gestellt.
    Automatische Erweiterung und automatisches Schrumpfen wird eingebaut.
    Wenige standardisierte VM’s (IaaS Pattern) bilden die Basis für alle PaaS Services (WEB, DVB, SAP).
    Cloud readiness der Applikationen wesentliche Herausforderung zum Erfolg der Cloud Modelle. Legacy Systeme (2100 Applikationen). Klare Richtlinien für Applikationsentwicklung notwendig.

    Evtl. Beispiel Life Migration in BMW Werken.
  • 16 use cases for private cloud release 1.
    Release 2 will be followed in 2014.
  • The current product offerings aren‘t mature.
    The solution achitecture should be a long-term approach. Therefore -> structured in layers, replaceable components, vendor independent.

    Our current implementation:
    Self Service portal with liferay
    Business automation with BMC Atrium Orchestrator
    Technical automation with different vendor products (Windows -> MS SCCM, …, SAP -> Life…)
  • Video 100 seconds.
  • Committment.
  • Of course there is more to ODCA than our leadership moving forward with existing requirements, this is about all of us.

    Today, I’m excited to talk about the next evolution of ODCA in the form of new members, new requirements, and new levels of adoption.

    Let’s get started
  • Remember – this slide is an animation with the three new members announced after you present the left side of the slide

    2013 has represented an incredible growth in membership from A to Z – Avago to ZTE. These companies reflect our expanding data center focus and bring unique insights to our work.

    Here Mario – I would pick a few to call out and leave Microsoft for last.

    Cohesive FT: Featuring former ODCA board member Chris Swan, this company is working on innovative SDN solutions (and is a Forecast sponsor)
    DATARAM: DRAM supplier
    Kingston: DRAM supplier and a Forecast sponsor
    Legrand: data center cabling
    Microsoft – you know the story here
    Spirent – communications test and measurement
    State of Michigan – don’t have information here other than a US state IT organization
    Telstra – Australian telecom provider
    ZTE – 5th largest global telecom equipment manufacturer (4th largest phone manufacturer)

    Click for animation

    Today – I’m delighted to announce three new leaders for ODCA, members who represent leadership in their geographies and market segments.

    Infosys: A leading global service provider based in Bangalore, India

    SAP: Global market leader in enterprise business applications based in Frankfurt Germany

    UOL: Leading Latin American ISP and hosts one of the top 100 websites in the world, based in San Paulo, Brazil.

    We have two of our new members in the audience today, and I’d like to introduce Vishnu Bhat to the stage.
  • Vishnu Bhat walk on – 90 seconds.

    Greet Vishnu and ask him to share Infosys’ interest in ODCA
  • Once Vishnu departs – click to next slide and welcom Dietmar Reinelt to ths stage

    walk on – 90 seconds.

    Greet Dietmar and ask him to share Infosys’ interest in ODCA
  • As we focus on growing our leading contributors to the ODCA, we also look to bring scale to deployments based on our requirements.

    With our leadership ready to share plans and insights on adoption of the cloud based on ODCA requirements, the time is right to accelerate broad member adoption. To that end we are introducing ODCA Accelerate, a program designed to incent peer engagement amongst members and public awareness of the influence of ODCA usage models on IT deployments.

    For enterprises and service providers here today – if you walk away from Forecast with plans to deploy private cloud or public cloud services shaped by requirements from ODCA, we would like to hear from you. Please visit our website and learn more about the Accelerate program or ask an ODCA staff member on site for details.

    If you are a solution provider that is offering HW and SW meeting ODCA requirements we also want to hear from you. This is your opportunity to gain excellent visibility for solutions offerings. Work with the ODCA to help move enterprise adoption forward.
  • The requirements for the cloud continue to move forward based on the Alliance’s cloud maturity model. For those in the audience that attended ODCAU sessions this morning, I hope you enjoyed our Technical Committee leaders providing an in-depth review of ODCA publications.

    Today, we’re excited to deliver a number of new and updated publications starting with the completion of our master usage model for data center infrastructure as a service: Software defined networks and scale out storage. These new usage models represent requirements for two areas of rapid industry innovation and prioritize requirements for the enterprise to help speed adoption of solutions. This is a big deal – the IaaS market, according to IDC, is expected to grow to over $20B/year, and our work reflects the first comprehensive customer requirements for IaaS.
  • Our new publications today also features the first comprehensive requirements for Information as a Service. You cannot have a conversation with colleagues today or attend a conference without hearing about “big data”. Data analytics are critical to the transformation of enterprise computing which is why ODCA extended its charter to add this important focus.

    This document provides deep insight from our data services working group including topics such as orchestration of data delivery, the infrastructure and management schema required, and how analytics are integrated with mobile and cloud information architectures.

    Again – an enormous focus of the enterprise with collective global investment estimated at $23B/year and estimates rising seemingly every time a new report is issued.
  • I’m also very proud to announce a comprehensive update to ODCA usage models representing the largest enhancements since the organization’s formation.

    Usage models which have been updated include:
    Data Security Framework
    Carbon Footprint
    IO Control
    Long Distance Migration
    Provider Assurance

    Thanks to solutions provider members, insight from member POCs and our collaboration with standards organizations, we have been able to raise the technical detail in these usage models as well as delivered the best requirements for rapid integration into deployments.
  • And this brings me to you. Our mission to accelerate adoption of cloud computing is made stronger with engagement across members. This is why Forecast is a unique conference…not just about education but about defining business opportunities.

    I challenge you to use your time at Forecast to Accelerate your own business plans.

    If you are an enterprise raise your level of insight on how leaders are deploying cloud today to accelerate your corporate planning and adoption.

    If you are a provider use Forecast as a major call to action that enterprises are anticipating your solutions for rapid adoption, and share your plans for delivery of solutions and services.

    We have provided an agenda focused on interactive discussion featuring a who’s who of enterprise cloud delivery – take advantage of this core agenda.

    We have provided an opportunity to take control of the agenda with our MEET-Up program – engage with other attendees and propose topics of discussions today.

    For more informal networking we will host a Forecast reception this evening featuring entertainment and casino games. This is the perfect place to make new business contacts.

    Finally – walk away from Forecast with plans. Plans for your business and plans to begin or deepen your membership in the ODCA. Reach out to ODCA leaders while on-site to discuss your interests to contribute, and help us accelerate cloud adoption.
  • Forecast key1 0615_ak_evening

    1. 1. SPEEDING THE ENTERPRISE READY CLOUD Mario Mueller VP IT Infrastructure, BMW Chair, Open Data Center Alliance
    2. 2. “If you always do what you always did, you will always get what you always got” ~Albert Einstein 2
    3. 3. THE OPEN DATA CENTER ALLIANCE Drive new levels of IT agility through delivery of unified enterprise requirements for cloud computing Create Unified Enterprise Requirements Through ODCA Publications Accelerate Through SDO and Industry Collaboration Adopt Plan, Purchase and Deploy based on ODCA Requirements 2
    4. 4. LEADERSHIP ACTION Delivering cloud and big data services based on ODCA requirements Strategy and procurement decisions anchored on ODCA requirements.Building cloud based on ODCA requirements Leveraging ODCA as a pragmatic guild for internal & client cloud-implementations UMs used for current clouds & future planning of new cloud services Driving RFPs based on ODCA requirements Broad scale integration of UMs into public, private and hybrid cloud offerings 4 Leveraging ODCA for full scale private cloud build out, big data and networking strategy Broad integration of ODCA UMs to global cloud strategy and procurements
    5. 5. SUSTAINABLE GROWTH THRU ATTRACTIVE PRODUCTS.
    6. 6. Page 6 BMW GROUP IN FIGURES. BMW Financial Services MINI Financial Services Deliveries 2011 Change in % Automobiles units 1,668,982 +14.2 % Motorcycles units 113,572 + 3.1 % Financing contracts 3,592,093 + 5.1 % Revenue euro million 68,821 +13.8 % EBIT euro million 8,018 + 56,9% 2012 Change in % 1,845,186 +10.6 % 117,109 + 3,1 % 3,846,364 + 7,1 % 76,848 +11.7 % 8,300 + 3,5%
    7. 7. Page 7 BMW CONNECTEDDRIVE. http://www.bmw.com/com/en/insights/technology/connecteddrive TeleServices Remote Services Intelligent Emergency Call Real Time Traffic Information ConnectedDrive Services Internet Concierge Services Online Entertainment
    8. 8. FUTURE IT INFRASTRUCTURE. First BMW Movie Max. 1-2 Min.
    9. 9. BMW CONNECTED DRIVE – IN-VEHICLE CONNECTIVITY. INCREASED SIGNIFICANCE OF EVERYDAY CONNECTIVITY. On the move At home / In the office In the car Health/Sports Mobility Entertainment Information Personal data Social networks Work Time to Market Changing lifestyle New customer requirements ...  High degree of personalization options.  More and more localization of services.  High volatility of customer needs.  Features available everywhere and fast.  Seamless integration into the car, simple UI, simple updating.
    10. 10. BMW CONNECTED DRIVE SERVICES FOR BMW i. NEW MOBILITY SERVICES. Range assistant ECO PRO + mode Park Info Intermodal routing Traffic InfoRange map Mobility Efficiency Status and control Dynamic charging station display
    11. 11. PLATFORM FOR APPS. InternetMobile Network Vehicle Partner 3rd Party ServiceHeadunit Control units Customer Phone C-SIM BMW Connected 3rd Party App  The smartphone app integration “BMW Apps” is technically compatible with Apple iOS (Google Android compatibility will start this summer).  Supplying Software-Development-Kit (SDK) containing framework, guidelines, tools and simulation capabilities.  Support and expertise in vehicle HMI development.  Browser Apps are based on online API provided by the partner which are integrated by BMW in the vehicle infotainment systems.  Browser apps are being developed upon partner service interfaces API (Application Programming Interface). Integrated Connectivity P-SIM InternetMobile Network Vehicle BMW Group Backend Partner 3rd Party ServiceHeadunit Control units
    12. 12. Page 12 WORLDWIDE BACKBONE. BMWDC Americas Spartanburg,USA BMWDC EMEA Munich,DE BMWNSC DC China Beijing,CN BMW ConnectedDrive will be available in more than 40 markets and will thus cover more than 90% of total volume (> 2015). 2012 ~ 1M vehicles connected ~ 1M requests/day ~ 600 MB data- volume/day 2018 > 10M vehicles connected > 100M requests/day > 1TB data- volume/day Current (6/13) ~ 2,5M vehicles connected ~ 12M requests/day ~ 40 GB data- volume/day Peak 6,5 MB/s
    13. 13. FUTURE IT INFRASTRUCTURE – TECHNOLOGICAL CHANGE TO REMAIN FUTURE PROOF. Page 13 99 ,9... % (resilience) Cost Quality Zero Downtime Automated Self Service Elastic „hybrid cloud“ +
    14. 14. Page 14 Network Storage Servers Hypervisor Data Application Runtime Middleware O/S • Provisioning/Deprovisioning through one customer oriented service portal. • PaaS Service Pattern: SAP, WEB, Database. • IaaS Service Pattern: Windows and Linux/Suse VM’s. • Orchestration 100 % automated / Zero Downtime solutions. • Separation of business and technical automation layer (structured architecture). • Defined service operations also through service portal. • Elasticity are implemented (Capacity Upgrades/Downgrades). • Highly standardized resource pool (only VM’s). • Guidelines for application cloud readiness. Private Cloud FUTURE IT INFRASTRUCTURE – CLOUD JOURNEY. IT - i
    15. 15. IaaS PaaS SAP PaaS DB PaaS Web Create VM Delete VM Change state of VM Change parameters of VM Install software package Create DB on new instance Create DB on existing instance Delete database Delete complete instance Automated provisioning Automated Decommissioning Admin Self Services Provisioning SAP systems Internal Services for PaaS Projects Application Deployment Decommissioning SAP systems IT - i FUTURE IT INFRASTRUCTURE - CLOUD SERVICE PORTFOLIO. Private Cloud Release 1 (2013) Page 17
    16. 16. FUTURE IT INFRASTRUCTURE - SOLUTION ARCHITECTURE. IDM A <<System>> IdaS Change 1 Task 1 Change Management - ITSM Suite A <<System>> Infrastruct ure A <<System> > IWAN Self Service Portal Change TemplateChange TemplateChange Template SAP A <<System> > LVM DB A <<System> > PWAN RAI preliminar y solution CMDB A <<System>> CMDB Web A <<System>> WEB TA WPAM S Self Service Portal A <<System>> status info Execution progress Servi ce1 Servi ce2 IT-i Servi ce1 Change TemplateChange TemplateTask Template Target System OS + basic SW MW Application BSM Framework A <<System>> BSM Framework Business Automation A <<System>> L4 L3 L2 L1 … … Technical Automation TA Business Automation BA Solution architecture  structured in layers  replaceable components  Vendor agnostic Today’s implementation  Self Service Portal  Business Automation  Technical Automation with - different vendor products - open source components  Fully useable Linux, Windows VM’s with Databases, Middleware, User, Certificates, etc. IT - i
    17. 17. Thema, Abteilung, Datum Seite 17
    18. 18. • BMW is 100% committed to the goals of ODCA. • Usage Models are the foundation of BMW’s datacenter/cloud strategy and design. • UM’s are also referenced in the procurement process to ensure continued alignment. • The models stretch internal perspective to industry thought leadership. • As an active participant in developing the Usage models, the BMW cloud journey is driven through the ODCA. Page 18 FUTURE IT INFRASTRUCTURE – ODCA.
    19. 19. ODCA Acceleration at Forecast 19 Accelerate Leadership Accelerate Requirements Accelerate Adoption
    20. 20. HUNDREDS OF GLOBAL IT LEADERS CONTRIBUTING MEMBERS SOLUTION PROVIDERS ADOPTER MEMBERS Intel Corp Serves at the Technical Advisor to the Alliance
    21. 21. THE LEADERS ARE HERE 21Global leaders, from the industry to the enterprise
    22. 22. 22 Vishnu Bhat Vice President Global Head Cloud & Big Data
    23. 23. 23 Dietmar Reinelt Vice President Global IT - Infrastructure Management
    24. 24. Scaling Cloud Adoption with ODCA Accelerate Visit: www.opendatacenteralliance.org/PEAT24 Leverage Best Practices in Your Cloud Adoption Integrate Usage Models into Corporate RFPs Up to 50% discount on 2014 membership Target Goal Reward
    25. 25. ODCA COMPLETES DATA CENTER IaaS REQUIREMENTS 25 Establishes requirement for open/interoperable infrastructure Prioritizes capabilities for new SDN & scale out storage solutions Complements Existing Compute IaaS Publication 1st Customer Requirements for $20B+ IaaS Market SW Defined Networks Scale Out Storage
    26. 26. 26 WORLD’S FIRST REQUIREMENTS FOR INFORMATION AS A SERVICE Outlines orchestration of data delivery & analysis across sources Covers infrastructure, data management, security & service Enhances big data, mobile & cloud information architecture. 1st Customer Requirements for $23B+ Data Analytics Market
    27. 27. 27 NEW USAGE MODEL ENHANCEMENTS Increases Technical Detail Enables easier path to deployment Integrates key industry, SDO and POC input Largest Usage Model Enhancements Since ODCA’s Formation
    28. 28. ODCA IS ABOUT ENGAGEMENT 22 Engage in Forecast Presentations & Panels Accelerate Your Business with MEET-Ups Meet IT Leaders at the ODCA Reception Deepen ODCA Engagement with Continued Action
    29. 29. © 2013 Open Data Center Alliance, Inc. ALL RIGHTS RESERVED.
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