OPEN DATA CENTER ALLIANCEDELIVERING CUSTOMERREQUIREMENTS FOR THE CLOUD
ALLIANCE: AMAZING PROGRESS IN 7 MONTHS     October 2010                      TodayEstablishment of 1st user-   Release of ...
INITIAL ALLIANCE PUBLICATIONS RELEASED                   First documented customer                   requirements for clou...
>280 GLOBAL IT LEADERS: 4X GROWTH     Steering Committee            g                                                     ...
ACCELERATING CLOUD ADOPTION               ACCELERATE                                             SAVING                   ...
ESTABLISHING A VISION FOR CLOUD COMPUTING      Drive new levels of IT agility through delivery of unified      customer re...
OPEN DATA CENTER USAGE MODEL OVERVIEW  SECURE                                  COMMON MGMT                      AUTOMATION...
SECURE FEDERATION OF CLOUD SERVICESChallenge: Lack of consistent cloud security service levels        and inability to eas...
CLOUD INFRASTRUCTURE AUTOMATION Challenge: Need for scalable cloud services that manage    cost and efficiency via automat...
COMMON MANAGEMENT AND POLICY OFCLOUD RESOURCES  Challenge: Lack of common, simplified managementmodel across cloud service...
TRANSPARENCY OF CLOUD SERVICE OFFERINGS    Challenge: Lack of consistent, standard framework for    comparison of cloud se...
DRIVING ADOPTION WITH INDUSTRY  INDUSTRY                                         SOLUTIONS STANDARDS                      ...
NEW INDUSTRY COLLABORATION       CSA       Drive standards definitions for security requirements with CSA       DMTF      ...
INDUSTRY LEADER ENGAGEMENT"Working with the ODCA, an impressive group of global end user companies, is "W ki        i h h ...
LOOKING FORWARD                  18 months:                  Initial Deployments                  I iti l D l      tToday:...
THE TIME IS NOW        All usage models available at        www.opendatacenteralliance.org        Use usage models for p  ...
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Delivering Customer Requirements for the Cloud

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The Open Data Center Alliance is an independent IT consortium led by global organizations who have come together to provide a unified vision for long-term data center and cloud infrastructure requirements through development of a vendor-agnostic Open Data Center Usage Models and industry collaborations on cloud standards development. Intel Corporation serves as Technical Advisor to the Alliance at the direction of the Steering Committee. Open Data Center Alliance members have committed to the Open Data Center Alliance Usage Model to help guide their data center planning and purchasing decisions. Membership information is available at www.opendatacenteralliance.org

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Delivering Customer Requirements for the Cloud

  1. 1. OPEN DATA CENTER ALLIANCEDELIVERING CUSTOMERREQUIREMENTS FOR THE CLOUD
  2. 2. ALLIANCE: AMAZING PROGRESS IN 7 MONTHS October 2010 TodayEstablishment of 1st user- Release of the 1stdriven organization for user-driven requirementscloud requirements for the cloud70 IT leaders joined by 4X members representing p gtechnical advisor Intel >$100B annual IT spend New collaborations: 4 N ll b tiCollaboration intent with organizations and 4 initialthe industry solutions providers p
  3. 3. INITIAL ALLIANCE PUBLICATIONS RELEASED First documented customer requirements for cloud Eight Open Data Center Usage Models Target the most urgent issues gating cloud adoption today Accelerate cloud investment through collective member use
  4. 4. >280 GLOBAL IT LEADERS: 4X GROWTH Steering Committee g Walt Disney Corp. Contributing Members AT&T Adopter Members AIMS Data BearingIr Beijing China Power Abiquo Centre eland Ltd Information SDN BHD Technology Co., Ltd. China Cloud eCareme C4 Ceske Technologies,Advanced Capitolin Radiokomunikac Telecom Soft Inc.Solutions e LLP e Corporatio n Himes Getronics Associate NL BV s Ltd iWeb MCH Talisman Energy Solid Pass Intel serves as Technical Advisor to the Alliance
  5. 5. ACCELERATING CLOUD ADOPTION ACCELERATE SAVING $50B $25B OF CLOUD IN TOTAL SERVICES1 ANNUAL IT SPEND WITHIN 5 YEARS2 1: Source: Projections based on IDC Cloud Services Forecast, May 2010. Assumes a 25% acceleration in cloud services from IDC estimate between 2010 and 2015 2: Source: Estimated 15% reduction in operational costs based on Bain’s $142B annual spending estimates.
  6. 6. ESTABLISHING A VISION FOR CLOUD COMPUTING Drive new levels of IT agility through delivery of unified customer requirements for cloud computing enabling secure federation of cloud services, automation of IT infrastructure, common management and policy for data g p y center resources, and transparency in cloud service capability and metrics.
  7. 7. OPEN DATA CENTER USAGE MODEL OVERVIEW SECURE COMMON MGMT AUTOMATION TRANSPARENCY FEDERATION AND POLICY Provider VM Regulatory Service Catalog Assurance Interoperability Framework Compare service Industry standard Standard, Guide industry in features & price provider security interoperable VM requirements & across providers p tiers: bronze- deployment & compliance platinum management management best Standard Unit of practices Measurement Compliance IO Control Standardized cloud Monitoring Extend QoS performance Transparent guarantees from comparison oversight of system to network provider security Carbon Footprint Cloud services become “CO2 aware” The Alliance endorses immediate use to guide member planning and purchasing decisions
  8. 8. SECURE FEDERATION OF CLOUD SERVICESChallenge: Lack of consistent cloud security service levels and inability to easily manage complianceProvider Security Security ComplianceAssurance: Monitoring:Definition f t d di d bronzeD fi iti of standardized b Real time monitoring of cloud service R l ti it i f l d ithrough platinum security tiers security compliance Impact: Acceleration of cloud adoption through consistency of security regulations and SLAs and expansion of “cloud ready” applications.
  9. 9. CLOUD INFRASTRUCTURE AUTOMATION Challenge: Need for scalable cloud services that manage cost and efficiency via automated control of SLAsVM Interoperability: IO Control:Defines requirement for common Establishes requirement for customermanagement interface across all control of bandwidth allocation per VM t l f b d idth ll tihypervisors ensuring QoS Impact: Increases efficiency of system use, extends p policy based infrastructure management y g
  10. 10. COMMON MANAGEMENT AND POLICY OFCLOUD RESOURCES Challenge: Lack of common, simplified managementmodel across cloud services, infrastructure and providers Regulatory Framework: Establishes a baseline of regulatory agencies engaged on articulating cloud service regulations . Impact: Lays a foundation for policy management to be enhanced with further publications. 1: Source: KPMG 2010 Cloud Computing Survey
  11. 11. TRANSPARENCY OF CLOUD SERVICE OFFERINGS Challenge: Lack of consistent, standard framework for comparison of cloud services, pricing and performanceService Catalog: Standard Units CarbonRequires standard of Measure: Footprint:framework for cloud Defines framework for Requires standard qservice comparison standards cloud service provider. capability metrics reporting of cloud carbon production. Impact: Establishes standard interfaces for cloud service market
  12. 12. DRIVING ADOPTION WITH INDUSTRY INDUSTRY SOLUTIONS STANDARDS PROVIDERS ORGS Specifications Requirements Cloud Solution & Standards & Usage Models Delivery
  13. 13. NEW INDUSTRY COLLABORATION CSA Drive standards definitions for security requirements with CSA DMTF Define IT infrastructure management requirements with DMTF OASIS Drive standards for service transparency with OASIS ECLC Advance the description of cloud services features with ECLC
  14. 14. INDUSTRY LEADER ENGAGEMENT"Working with the ODCA, an impressive group of global end user companies, is "W ki i h h ODCA i i f l b l d i ipart of EMC¹s strategy to accelerate customers¹ journey to the cloud so they can achieve business agility and efficiency. EMC is excited to be one of the Solution Provider members collaborating with the Alliance to meet the requirements Provider members collaborating with the Alliance to meet the requirementsoutlined in its first usage models for deploying flexible, hybrid  cloud solutions.“~Doc DErrico, EMCs Vice President, EMC Solutions Group. 
  15. 15. LOOKING FORWARD 18 months: Initial Deployments I iti l D l tToday:Usage ModelRelease 6 months: Initial Industry Roadmap Integration
  16. 16. THE TIME IS NOW All usage models available at www.opendatacenteralliance.org Use usage models for p g product development and p deployment planning Join now to shape the future of cloud computing
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