Enrolling in the Creative Class

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Keynote address delivered at CreateWV October 19, 2009

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Enrolling in the Creative Class

  1. 1. Enrolling  in  the  Crea.ve  Class Open  Educa.on  and  the  New  Economy David  Wiley,  PhD Brigham  Young  University Monday, October 19, 2009
  2. 2. @opencontent hBp://slideshare.com/opencontent hBp://twiBer.com/opencontent hBp://facebook.com/opencontent Monday, October 19, 2009
  3. 3. Monday, October 19, 2009
  4. 4. Monday, October 19, 2009
  5. 5. Monday, October 19, 2009
  6. 6. Monday, October 19, 2009
  7. 7. TAPE Educa.on  is  the  “E” Monday, October 19, 2009
  8. 8. Long  Division A  great  innova.on! Monday, October 19, 2009
  9. 9. IV  )  CDXLVII For  a  Chili  Willi’s  GiV  Cer.ficate! Monday, October 19, 2009
  10. 10. CXII (Even  the  Chinese  had  to  invent  an  Arabic-­‐ style  coun.ng  system  for  doing  long  division!) Monday, October 19, 2009
  11. 11. Some.mes  New  and  Old  Don’t  Mix You  need  to  choose  one  or  the  other, the  middle  ground  is  a  disaster  area   Monday, October 19, 2009
  12. 12. Old  Thinking      ♥      New  Tech Like  Roman  numerals  and  long  division Monday, October 19, 2009
  13. 13. Those  who  cannot  remember   the  past  are  condemned  to   repeat  it. George  Santayana http://en.wikipedia.org/wiki/George_Santayana Monday, October 19, 2009
  14. 14. When  Tech  and  Policy  Collide 1000  A.D.  -­‐  1600  A.D. Monday, October 19, 2009
  15. 15. •hBp://www.flickr.com/photos/wonderlane/27701688/ Monday, October 19, 2009
  16. 16. Access  Was  Zealously  Guarded By  people  whose  inten.ons  were   pure  and  virtuous Monday, October 19, 2009
  17. 17. 11th  Century Vernacular  transla.ons  of  the  Bible   forbidden Monday, October 19, 2009
  18. 18. 14th  Century Wycliffe  finishes  English  transla.on Monday, October 19, 2009
  19. 19. 15th  Century Anyone  caught  reading  the  English  Bible   will  "Forfeit  land,  caBle,  life,  and  goods   from  their  heirs  forever." Monday, October 19, 2009
  20. 20. 15th  Century Gutenberg,  the  prin.ng  press,  and   metallic  movable  type Monday, October 19, 2009
  21. 21. 15th  Century The  church  leverages  technology  to   print  indulgences  at  scale  for  a   frac.on  of  the  cost Monday, October 19, 2009
  22. 22. 16th  Century English  and  German  Bibles  are  mass-­‐ produced  and  pirate  Bibles  are  smuggled   in  flour  sacks  and  coBon  bales Monday, October 19, 2009
  23. 23. 16th  Century Empowered  with  access,   people  won’t  tolerate  foolishness   (including  indulgences) Monday, October 19, 2009
  24. 24. 16th  Century Luther  and  others  work  to  reform   from  the  inside,  but  #fail Monday, October 19, 2009
  25. 25. 16th  Century Protestant  sects  split  away  and  the   Church  loses  membership  and  revenue Monday, October 19, 2009
  26. 26. 17th  Century 30  Years  War  ends  Pope's  pan-­‐European   poli.cal  power Monday, October 19, 2009
  27. 27. 17th  Century Popular  reforms  finally  carried  out   too  liBle,  too  late Monday, October 19, 2009
  28. 28. Morals  of  the  Story -­‐  Don’t  bet  against  the  transforma.ve   power  of  informa.on  technology   (regardless  of  the  size  or  influence  of  the   “industry”) -­‐  You’re  going  to  end  up  adap.ng  anyway,     why  not  do  it  on  your  own  terms? Monday, October 19, 2009
  29. 29. Monday, October 19, 2009
  30. 30. Monday, October 19, 2009
  31. 31. “The  World  is  Changed” Galadriel,  Lord  of  the  Rings Monday, October 19, 2009
  32. 32. It’s  Actually  Worse  (or  BeBer) The  World  is  Changing Monday, October 19, 2009
  33. 33. Analog  ⇒  Digital Music,  Phones,  TV,  Newspapers, Movies,  Journals,  Communica.ons, Intelligence,  Defense Monday, October 19, 2009
  34. 34. Tethered  ⇒  Mobile Phones,  Internet  Access, Employment   Monday, October 19, 2009
  35. 35. Isolated  ⇒  Connected People,  Content,  Systems Monday, October 19, 2009
  36. 36. Generic  ⇒  Personal Cars,  Computers,  Mobile  Phones Monday, October 19, 2009
  37. 37. Consuming  ⇒  Crea.ng Radio  /  Podcas.ng,  Newspapers  /  Blogs   Movies  /  Vodcas.ng Monday, October 19, 2009
  38. 38. Closed  ⇒  Open SoVware  (OSs,  Applica.ons),   Data  (Weather,  GIS), Content  (Blogs,  Wikis) Monday, October 19, 2009
  39. 39. Open,  adj. Providing  users  a  collec.on  of  rights   called  “the  four  R’s” Monday, October 19, 2009
  40. 40. The  4  R’s Reuse    -­‐    verba.m Redistribute    -­‐    share Revise    -­‐    make  deriva.ves Remix    -­‐    make  combina.ons Monday, October 19, 2009
  41. 41. Offers  easy  to  use  4R’s  licenses Monday, October 19, 2009
  42. 42. Monday, October 19, 2009
  43. 43. Then vs Now Analog ⇒ Digital Tethered ⇒ Mobile Isolated ⇒ Connected Generic ⇒ Personal Consump.on ⇒ Crea.ng Closed ⇒ Open Monday, October 19, 2009
  44. 44. Educa/on vs Everyday Analog ⇒ Digital Tethered ⇒ Mobile Isolated ⇒ Connected Generic ⇒ Personal Consump.on ⇒ Crea.ng Closed ⇒ Open Monday, October 19, 2009
  45. 45. “Daily  Divide”  Is  a  Huge  Threat And  the  wider  the  disconnect,   the  bigger  the  threat  to  higher  educa.on Monday, October 19, 2009
  46. 46. But  Wait!    We’re  Educa5on! Our  historic  monopoly  is  (gratefully)   being  challenged  on  almost  every  front Monday, October 19, 2009
  47. 47. Why  Do  Students  Come? Content,  Research,  Support  Services   Social  Life,  Degrees Monday, October 19, 2009
  48. 48. Content The  “World  Wide  Web,”  Wikipedia,   Flat  World  Knowledge,  etc. Monday, October 19, 2009
  49. 49. Research Public  Library  of  Science,  Arxiv.org,   Google  Scholar,  etc. Monday, October 19, 2009
  50. 50. Support  Services ChaCha,  Yahoo!  Answers,   RateMyProfessor,  Email,  Instant   Messaging,  TwiBer,  etc. Monday, October 19, 2009
  51. 51. Social  Life Facebook,  MySpace,  MMOG,  TwiBer, iPhone  loca.on-­‐aware  apps,  etc. Monday, October 19, 2009
  52. 52. Degrees MCSE,  RHCE,  CCNA Monday, October 19, 2009
  53. 53. The  Monopoly  Is  Being  Busted Everything  we  provide  is  now  offered   by  someone  else Monday, October 19, 2009
  54. 54. When  Ins.tu.ons  Specialize They  usually  provide  beBer  quality   at  a  beBer  price Monday, October 19, 2009
  55. 55. Higher  Ed,  On  the  Other  Hand 76%  increase  in  cost  over  10  years How’s  our  quality? Monday, October 19, 2009
  56. 56. Monday, October 19, 2009
  57. 57. Industries  Failing  Everywhere Banks,  Insurance,  Automobiles... Higher  Educa.on? Monday, October 19, 2009
  58. 58. A  Bail  Out  for  Higher  Ed? More  like  double-­‐digit  budget  cuts Monday, October 19, 2009
  59. 59. No  Monopoly  and  No  Bail  Out How  can  we  innovate  to  stay  relevant? Monday, October 19, 2009
  60. 60. No  Monopoly  and  No  Bail  Out How  can  we  innovate  to  stay  relevant? How  do  we  support  a  thriving  crea.ve  class? Monday, October 19, 2009
  61. 61. What  About  E-­‐learning? Monday, October 19, 2009
  62. 62. What  About  E-­‐learning? Quite  innova.ve  in  1995! Monday, October 19, 2009
  63. 63. Characteris/cs  of  E-­‐learning Analog or Digital Tethered or Mobile Isolated or Connected Generic or Personal Consuming or Crea.ng Closed or Open Monday, October 19, 2009
  64. 64. Openness  is  the  Cornerstone Openness  underpins  everything  interes.ng   happening  online  and  is  “what  they  know” Monday, October 19, 2009
  65. 65. Why  Make  Such  a  Claim? Let’s  ask  Alexa  what  the  50  most   popular  sites  on  the  web  are… Monday, October 19, 2009
  66. 66. Sites  Where  Anyone  Can: Share  a  video,  share  a  photo,  share  a  blog   post,  share  their  personal  info,  share  their   ra.ngs,  share  their  files,  share  their  exper.se   Monday, October 19, 2009
  67. 67. Characteris/cs  of  E-­‐learning Analog or Digital Tethered or Mobile Isolated or Connected Generic or Personal Consump/on or Crea.ng Closed or Open Monday, October 19, 2009
  68. 68. Connec.ng You  can’t  connect  to  something  if  you   don’t  have  access  to  it Monday, October 19, 2009
  69. 69. Personalizing You  can’t  adapt  or  localize  something if  you  don’t  have  the  rights  to  modify  it Monday, October 19, 2009
  70. 70. Crea.ng You  won’t  be  crea.ve  if  there’s  no   outlet  for  your  work Monday, October 19, 2009
  71. 71. Sounds  Great  in  Theory... But  will  any  educa.onal  ins.tu.on  do  it? Monday, October 19, 2009
  72. 72. Monday, October 19, 2009
  73. 73. Monday, October 19, 2009
  74. 74. Monday, October 19, 2009
  75. 75. Monday, October 19, 2009
  76. 76. Monday, October 19, 2009
  77. 77. Monday, October 19, 2009
  78. 78. Monday, October 19, 2009
  79. 79. Monday, October 19, 2009
  80. 80. Monday, October 19, 2009
  81. 81. Monday, October 19, 2009
  82. 82. And  in  Public  Educa.on... Monday, October 19, 2009
  83. 83. Monday, October 19, 2009
  84. 84. Monday, October 19, 2009
  85. 85. Monday, October 19, 2009
  86. 86. Monday, October 19, 2009
  87. 87. Monday, October 19, 2009
  88. 88. Monday, October 19, 2009
  89. 89. Giving  Things  Away  is  Great,  But How  do  you  sustain  it? And  so  what  if  you  can? Monday, October 19, 2009
  90. 90. 1.  Openness  Is  Great  Marke.ng Some.mes  you  CAN   have  your  cake  and  eat  it,  too Monday, October 19, 2009
  91. 91. Monday, October 19, 2009
  92. 92. Economics  Textbook  A University  of  Nebraska  Professor $134  from  Amazon Monday, October 19, 2009
  93. 93. Economics  Textbook  B UC  Berkeley  Professor Free  online $29.95  in  print Monday, October 19, 2009
  94. 94. $8M  Series  A,  Spring  2009 In  alpha  and  beta  tests, 60%  of  students  s.ll  made  a  purchase Monday, October 19, 2009
  95. 95. Double  BoBom  Line 38,000  college  students  will  save  $3  Million   in  Fall  2009  Semester Monday, October 19, 2009
  96. 96. Monday, October 19, 2009
  97. 97. 2.7%  of  Visitors  Become  Customers (One  of)  The  most  effec.ve   marke.ng  campaigns   Monday, October 19, 2009
  98. 98. With  3.8%  Margin  OCW  Breaks  Even With  a  greater  margin  it  creates  new  revenue Monday, October 19, 2009
  99. 99. 2.  Openness  Connects  Community Prospec.ve  Students Current  Students  (Planning) Current  Students  (Review) Alumni Monday, October 19, 2009
  100. 100. The  “Nexlix”  University Subscribe  for  just  $50  per  month! Monday, October 19, 2009
  101. 101. Educa.on  Maintenance  Org When  costs  are  fixed,  lifelong  learning  can   become  an  employee  benefit Monday, October 19, 2009
  102. 102. 3.  Openness  Improves  Quality Invite  a  professor  to  put  her:  syllabus  in  the  open lecture  notes  in  the  open audio  or  video  podcast  in  the  open Monday, October 19, 2009
  103. 103. 4.  Content  Is  Infrastructure Free  and  open  infrastructure  lowers  the  cost   and  risk  of  experimenta.on  and  innova.on Monday, October 19, 2009
  104. 104. Don’t  EVER  make  the  mistake   that  you  can  design  something   beBer  than  what  you  get  from   ruthless  massively  parallel   trial-­‐and-­‐error  with  a  feedback   cycle.  That’s  giving  your   intelligence  much  too  much   credit. Linus  Torvalds http://en.wikipedia.org/wiki/Linus_Torvalds Monday, October 19, 2009
  105. 105. Educa.on  Will  Eventually  Be  Open (It  already  is) Monday, October 19, 2009
  106. 106. Will  MU,  WVU,  &c.  Be  Open? Can  your  school  find  the   ins.tu.onal  will  to  change? Or  will  you  fight  a  30  year  war,   lose,  and  change  anyway? Monday, October 19, 2009
  107. 107. Not  a  Technology  Problem Look  around  the  Internet  –  not  only  do  the   technologies  we  need  exist,  they’re  open  source Monday, October 19, 2009
  108. 108. This  Is  a  Policy  Problem Universi.es  and  schools  are  behaving  like   the  church  (or  recording  and  movie  industries) Monday, October 19, 2009
  109. 109. Policy  To  Defend  Tradi.on Instead  of  as  a  tool  of  innova.on Monday, October 19, 2009
  110. 110. “The  last  tempta5on   is  the  greatest  treason,  To  do  the  right  deed   for  the  wrong  reason.” Archbishop  Thomas  BeckeB  (T.  S.  Eliot) Monday, October 19, 2009
  111. 111. Thank  You david.wiley@byu.edu hBp://davidwiley.org/ Monday, October 19, 2009

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