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Offerial at Open Coffee Athens December 2013
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Offerial at Open Coffee Athens December 2013

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  • 1. Offerial converts hotel website visitors through personalized marketing
  • 2. Started Sep. 2012 Got funded Aug. 2013 60k PJ + IQbility 3 founders + 2 seniors pt bizdev / data / dev 3 interns bizdev / data Advisors
  • 3. Problem
  • 4. Direct Channel Indirect Channel Hotel Website Booking Engine 3-5% 15-30%
  • 5. Solution
  • 6. Hotel Website Personalized Call-To-Action Booking Engine >> Personalized Offers
  • 7. Hotel Website Call-To-Action
  • 8. A Personalized trigger B Affordable 3-day packages with perks Suite + Breakfast from 100 USD/night Personalized features Social proof and trust Personalized price recommendation
  • 9. Booking Engine Personalized offers
  • 10. User Profile Hotel website Booking Engine
  • 11. Big Data Hotel Website + Booking Engine + Third Party Data
  • 12. The more visitors, the better the conversions 4,0% 3,5% Your website visitors conversion once you add our product Learning We understand visitors patterns from your analytics 3,0% 2,5% Trial Demonstrate impact with A/B 3% Hotel industry’s good performance 2,0% 1,5% 1,0% 0,5% 1k 4k 8k 12k 16k 20k 24k 28k 32k 36k 40k Visitors to your website 44k 48k …. >>>
  • 13. Vision Personalize every single hotel booking in the world regardless where it happens
  • 14. Vision Personalize every single hotel booking in the world regardless where it happens
  • 15. Join us offerial.com/jobs Senior & Junior Data Scientists Senior & Junior Web Developers UX/UI designer Senior Business Development Manager
  • 16. Thank you offerial.com