How OpenX helps publishers maximize revenue

OpenX is an open source ad serving software Webpage Visitor 1. Visitor loads web page Ad server 3. Ad server decides which ad to serve 2. Web server “calls” ad server requesting ad Ad server 4. Ad server returns ad Advert Webpage 5. Ad loaded OpenX is open source ad serving software, that enables publishers to set up, control and run their own ad servers

With OpenX, publishers can Serve ads from multiple providers through one easy to use interface Serve ads from direct advertisers, ad networks and ad exchanges Track / report on the success of different campaigns Set criteria to decide which ad to serve which user in which circumstance Use a range of data to target users E.g. On geography, demographic data, behavioural data

Serve ads from multiple providers through one easy to use interface

Serve ads from direct advertisers, ad networks and ad exchanges

Track / report on the success of different campaigns

Set criteria to decide which ad to serve which user in which circumstance

Use a range of data to target users

E.g. On geography, demographic data, behavioural data

OpenX enables publishers to maximize revenue by optimizing: The mix of direct advertisers and ad networks Single interface and reporting capabilities mean publishers can experiment with different providers to maximize revenue The revenue generated per customer Target individual users based on all available data Serve high value ads to high value users The revenue generated per campaign

The mix of direct advertisers and ad networks

Single interface and reporting capabilities mean publishers can experiment with different providers to maximize revenue

The revenue generated per customer

Target individual users based on all available data

Serve high value ads to high value users

The revenue generated per campaign

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