Maximizing Revenue

Making money from display advertising: what matters? Display adverts that lead to a sale Advertisers pay most to Publishers need to Show ad campaigns that their visitors are likely to be interested in Display different ads to different visitors, depending on which target group they “fit in” Target particular, relevant audience To maximize revenue, publishers need to match advertisers to particular website visitors

Display adverts that lead to a sale

Show ad campaigns that their visitors are likely to be interested in

To maximize revenue, publishers need to match advertisers to particular website visitors

In order to maximize revenue, publishers have to meet two fundamental challenges Sell space to multiple advertisers Match individual advertisers with individual website visitors

Publishers can sell advertising space to different types of organisation Advertisers that buy space directly from individual web publishers Ad networks Ad exchanges Direct advertisers Sell space (inventory) on behalf of multiple websites to multiple websites Generally take a “revenue share” Examples: Google Adsense, Commission Junction, Tradedoubler Auction inventory to the highest paying advertiser / ad network Different models Examples: Right Media, Traffiq, ADSDAQ

Advertisers that buy space directly from individual web publishers

Sell space (inventory) on behalf of multiple websites to multiple websites

Generally take a “revenue share”

Examples: Google Adsense, Commission Junction, Tradedoubler

Auction inventory to the highest paying advertiser / ad network

Different models

Examples: Right Media, Traffiq, ADSDAQ

Thank You!