Pete koomen listening to your visitors

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  • 1. How  to  listen  to  your  users  and  why  it’s  the  most  import  part   of  entrepreneurship     Pete  Koomen  
  • 2. Limited  Life  Experience   +  Overgeneraliza>on   =   Advice   -­‐-­‐  Paul  Buchheit  
  • 3. Caveat:  I  don’t  know  what  I’m   talking  about.  
  • 4. Our  Story  
  • 5. ‘06  ‘07  ‘08  ‘09  
  • 6. Our  Story  
  • 7. Oct  2009   Oct  2011   50-­‐100     3000-­‐4000  visitors/day   visitors/day  
  • 8. Listening  to  your  users  
  • 9. 1.  Very  early  stage    Product:  barely      Users:  None  
  • 10. “My  Idea  is  great!”  
  • 11. No,  it  isn’t.  
  • 12. Our  Story  
  • 13. Our  Story  
  • 14. Our  Story  
  • 15. Find  10  users.  
  • 16. Use  Mocks  
  • 17. What  problem  are  you  solving?  
  • 18. When/how  would  they  use  it?  
  • 19. How  would  they  find  out  about   it?  
  • 20. 1.  Very  early  stage  2.  Beta    Product:  basic      Users:  handful  
  • 21. Analy>cs  are  not  important.  
  • 22. Talk  to  them  
  • 23. Sell  early  and  oden  
  • 24. Sell  it  yourself  
  • 25. Don’t  hire  this  un>l  you  see  it  in  the  mirror.  
  • 26. 7  months     1  month   1  day  Time  to  first  paying  customer  
  • 27. Take  the  right  shortcuts  
  • 28. Don’t  worry  about  scaling  
  • 29. Scaling  isn’t  just  about  engineering  
  • 30. Talk  to  your  users  when  they  leave  
  • 31. Current  plan:  Silver  To  modify  your  subscrip8on  send  us  a  note  at  support@op8mizely.com  
  • 32. 1.  Very  early  stage  2.  Beta    3.  Growth  Product:  Polish      Users:  Growing  
  • 33. Analy>cs  maher  now  
  • 34. Google  Analy>cs   Kissmetrics   Flurry   Kontagent  
  • 35. Always  be  tes>ng  
  • 36. Media  Bu>on  
  • 37. Splash  page  experiment   Varia8ons:   Bu>on:   Media:     1.  Sign  Up   1.  et  Involved  Image   G 2.  Learn  More   2.  amily  Image   F 3.  Join  Us  Now   3.  hange  Image   C 4.  Sign  Up  Now   4.  arack’s  Video   B 5.  pringfield  Video   S 6.  am’s  Video   S
  • 38. Bu>on:  “Sign  Up”  
  • 39. Bu>on:  “Learn  More”  
  • 40. Bu>on:  “Join  Us  Now”  
  • 41. Bu>on:  “Sign  Up  Now”  
  • 42. Splash  page  experiment   Varia8ons:   Bu>on:   Media:     1.  Sign  Up   1.  et  Involved  Image   G 2.  Learn  More   2.  amily  Image   F 3.  Join  Us  Now   3.  hange  Image   C 4.  Sign  Up  Now   4.  arack’s  Video   B 5.  pringfield  Video   S 6.  am’s  Video   S
  • 43. Media:  “Get  Involved”  
  • 44. Media:  “Family”  
  • 45. Media:  “Change”  
  • 46. Media:  “Barack’s  Video”  
  • 47. Media:  “Springfield  Video”  
  • 48. Media:  “Sam’s  Video”  
  • 49. Splash  page  experiment   Varia8ons:   Bu>on:   Media:     1.  Sign  Up   1.  et  Involved  Image   G 2.  Learn  More   2.  amily  Image   F 3.  Join  Us  Now   3.  hange  Image   C 4.  Sign  Up  Now   4.  arack’s  Video   B 5.  pringfield  Video   S 6.  am’s  Video   S
  • 50. Splash  page  experiment   Varia8ons:   Bu>on:   Media:     1.  Sign  Up   1.  et  Involved  Image   G 2.  Learn  More   2.  amily  Image   F 3.  Join  Us  Now   3.  hange  Image   C 4.  Sign  Up  Now   4.  arack’s  Video   B 5.  pringfield  Video   S 6.  am’s  Video   S
  • 51. Splash  page  experiment  results  
  • 52. Splash  page  experiment  results  
  • 53. Splash  page  experiment  results  
  • 54. Splash  page  experiment  results   Email Volunteers Amount Raised Subscriptions Original: 7,120,000 712,000 $143,000,000 +40.6% +2,880,000 +288,000 +$57,000,000 New: 10,000,000 1,000,000 $200,000,000
  • 55. Splash  page  experiment  results   Email Volunteers Amount Raised Subscriptions Original: 7,120,000 712,000 $143,000,000 +40.6% +2,880,000 +288,000 +$57,000,000 New: 10,000,000 1,000,000 $200,000,000
  • 56. Splash  page  experiment  results   Email Volunteers Amount Raised Subscriptions Original: 7,120,000 712,000 $143,000,000 +40.6% +2,880,000 +288,000 +$57,000,000 New: 10,000,000 1,000,000 $200,000,000
  • 57. 1.  Very  early  stage  2.  Beta    3.  Growth  4.  Success  Product:  Great      Users:  Loads.  
  • 58. Good  work;  you  listened  to  your   users.  
  • 59. Fin.  pete@op>mizely.com