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Open Network Live - Chirp 情報共有
 

Open Network Live - Chirp 情報共有

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    Open Network Live - Chirp 情報共有 Open Network Live - Chirp 情報共有 Presentation Transcript

    • Chirp Conference Promoted Tweets Annotations Stephen Rife Digital Garage @melobubu steve[ ]garage.co.jp
    • / (2010/4/14 •  105,779,710 –  –  Indonesia, India, Japan, Brazil •  Twitter –  180,000,000 twitter 3rd Party •  75% twitter API
    • Promoted Tweets •  : Twitter Ev Williams & Dick Costolo •  –  twitter –  --> Promoted Tweets –  Promoted Tweets Dashboard –  retweet hashtag follow, URL resonance –  twitter API 3rd Party Opt-out –  Twitter ecosystem •  3rd party 50% •  CPM ROI (resonance) –  promoted tweets •  URL: –  http://ja.justin.tv/twitterchirp/b/262265117 “Twitter Monetization – “Promoted Tweets” –  http://ja.justin.tv/twitterchirp/b/262241786 “Twitter Promoted Tweets - Starbucks and Q&A”
    • Promoted Tweets:Starbucks •  Tweet •  Starbucks –  Starbucks (2010/4/28) –  •  Starbucks
    • Annotations •  tweet Metadata •  512 2K •  Namespace:key+value •  twitter-meta Google Group •  –  JSON –  form encoded parameters •  –  http://groups.google.com/group/twitter-api- announce/msg/bc15343754ba93bd?pli=1
    • Geolocation/Place •  –  @Raffi http://bit.ly/twittergeoapi •  Location for user –  Geotagging added to tweet •  / –  place( ) •  City, neighborhood –  Points of Interest ( ) •  •  Local trends API ( ) –  woeid –  / woeid