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Presentation phase 1 new

Presentation phase 1 new



CMiD presentation phase 1

CMiD presentation phase 1



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    Presentation phase 1 new Presentation phase 1 new Presentation Transcript

    • PresentationPhase 1IO3010 - CMID
    • AnalysisexistingCMiDsolutions
    • 1. Digital book
      ATTRACT: internet, word-to-mouth, and advertising on TV
      INTEREST: “Learning should be fun”
      DESIRE: show model
      ACT: sale
    • 2. Pownews
      ATTRACT: internet, twitter, TV
      INTEREST: controversial topics, provocative interviews
      DESIRE: sharp interviews, twitter, announcements on site
      ACT: follow topics on twitter, curiosity by open ending
    • 3. Geocaching
      ATTRACT: online advertising
      INTEREST: site
      DESIRE: adventure
      ACT: participate
    • Analysis Spoorzone Area
    • Spoorzonearea – past, present & future
      • Railway Amsterdam – Rotterdam build in 19th century
      • Viaduct in Delft was built
      • Viaduct became a problem, because of growingtraffic
      • 1988-1992: search foralternative
      • 1993: plan forrailway tunnel was made
      • 1999: Joan Busquets comes withhisproposalfor the
      • Severaldelays
      • 2004: minister is prepared to finance the project, after
      protest group ‘Spoortunnel Delft NU’
      • Activitiesstarted in 2009
    • Present
      • Delay of oneyearalready
      Spoorzone area – past, present & future
    • Future
      • Railway tunnel with 2x2 tracks, 2300 meters long
      • New building for station and town office
      • Parking place beneathcanal, whichseperatesPhoenixstraatfrom Spoorsingel
      • Safe, green environment with water
      • 1500 newhousesaround the Spoorzone
      Spoorzone area – past, present & future
    • Currentatmosphere
    • opportunitiesfor the future
      Someinteresting areas:
      • Entertainment & culture
      • Supply of information
      • Interaction
    • Entertainment & culture aroundrailway stations:
      • To makewaiting at the station less boring and maybe even funny
      • Examples:
      • Piano stairswith sound at Stockholm
      subway station
      • Christmas tree, at Utrecht Central, withLED’s
      thatchange color aftersending a textmessage
      • Flashmobs at a station
      opportunitiesfor the future
    • Supply of informationaroundrailway stations:
      • Peopleneed to knowwhere to go, at what time and howtheygetthere
      • Certainthingscouldbedonebetter, likeinformationwithdelays, same info more spreaded and maybe info aboutwhat is goingon in Delft
      • Examples:
      • Information in a waypeoplecan’t miss it and is easy to understand
      • Personal travel information (somethinglike 9292ov.nl)
      • Short movies, text and/or images about the Spoorzone project, withregular updates
      opportunitiesfor the future
    • Interactionaroundrailway stations:
      • For entertainment and information as well
      • Examples:
      • Human- human: objectsthat invite
      people to relax and talk to eachother
      • Human-machine: somethinglike
      the christmas tree in Utrecht
      • Machine-human-machine: screens
      that display messages, musicor images
      thatpeoplecansendwiththeir mobile phones
      opportunitiesfor the future
    • Target Group
      • Particular interest in
      • Travelers
      • Tourists
      • Employees (NS, HTM, participating building companies)
      • Residents
      • Our mission is to contribute to the involvement of the residents of Delft with the progression of the Spoorzone project.
    • Persona’s
      • For betterunderstanding of the target group
    • Questions?