Materials to Bring: Brochures, Fortune inserts, bookmarks, stress quiz, Heart Disease handouts, tennis ball Connecting with Community and Marketing Your Practice Using The APA Public Education Campaign 1.0 CE Credit, All Learning Levels Kathleen Ashton, PhD, James Brush, PhD Discover how to use APA’s Mind-Body public education campaign to help market your practice and connect with your local community. This workshop will help you learn to use free materials and resources available to APA members that highlight psychology’s unique role at the intersection between mental and physical well-being. Campaign topics include stress, job stress, obesity, heart disease, and resilience that are easily applied to both using in your practice or for public speaking events. The workshop will focus on how to use the campaign materials in presentations, in the media and during events such as health fairs. The science behind grassroots efforts to increase visibility of psychology will also be discussed. Participants will learn: 1) the science behind the grassroots effort to improve the public’s attitudes toward psychology as a profession; 2) how to access APA Mind-Body Public Education Campaign Materials; and, 3) how to use the materials in outlets such as public presentations, working with the media or with their clinical work.
We know that direct contact with psychologists is the most effective way to increase knowledge about what psychologists do and increase positive impressions of psychologists. This was my dissertation: found that public had lukewarm positive feelings for psychologists, but very poor knowledge of our expertise, training, or how we might be helpful to them.
Remember how you weren’t sure whether you should start an e-mail account at one time???? People think all the info on social media is junk. This is partly true. There is lots of incorrect information out there. But if we aren’t out there giving correct information, who will people read? Remember when you thought e-mail took up too much time?
This is a free resource to all APA members. When you pay your $500+, and think, what benefits do I get from this? This is one of the benefits.
Mary Miller Lewis on Twitter Profile: picture + description: Columbus, OH Always include a picture or logo in your profile
Let’s look at the twitter site now. If you have your mobile or laptop, this would be a good time to go to the twitter site.
Tweeps, etc. There is a whole twitter etiquette.
You too can go to scared and alone to happy with thousands of friends and followers!
If you are a social media guru, the Committee for Social Responsibility wants you!
How to use social media in a useful, ethical, and educational way for your practice and for the public October 26, 2011 2011 OPA Convention Kathleen Ashton, Ph.D. & Mary Miller-Lewis, Ph.D. Social Media 101 for Psychologists