ПЛАН• Lean start-up.• Рынок и тренды. Маркетинговый анализ• Генерация и оценка идей• Презентация проекта. Elevator pitch.• Разработка бизнес-модели.• Прототипирование и тестирование• Управление разработкой, командная работа• Управление рисками• Внедрение, управление изменениями
WTF = WIKIPEDIA TO FOOLSLean Startup is a concept coined (and trademarked) by Eric Ries. Ries writes that lean startups are born out of the following threetrends:use of free and open source software,application of agile software development methods, andferocious customer-centric rapid iteration, as exempliﬁed by the Customer Development process.Lean Startup initially advocates the creation of rapid prototypes designed to test market assumptions, and uses customer feedback toevolve them much faster than via more traditional software engineering practices, such as the Waterfall model. It is not uncommon tosee Lean Startups release new code to production multiple times a day, often using a practice known as Continuous Deployment.According to the New York Times, "The term lean start-up was coined by Mr. Ries, 31, an engineer, entrepreneur and blogger. Hisinspiration, he says, was the lean manufacturing process, ﬁne-tuned in Japanese factories decades ago and focused on eliminating anywork or investment that doesn’t produce value for customers." Lean Startup is sometimes described as Lean Thinking applied to the entrepreneurial process. A central tenet of Lean Thinking is toreduce waste. Lean Startup processes reduce waste by increasing the frequency of contact with real customers, therefore testing andavoiding incorrect market assumptions as early as possible. This approach attempts to improve on historical entrepreneurial tactics byreducing the work required to assess assumptions about the market, and to decrease the time it takes a business to ﬁnd markettraction. This is referred to as Minimum Viable Product.In The Entrepreneurs Guide to Customer Development, Brant Cooper and Patrick Vlaskovits add a fourth element, and that is the useof powerful, low-cost and easy-to-use analytics. While some characteristics of lean startups have been practiced for years, the conﬂuenceof these trends is a recent phenomenon and offers the potential for unprecedented "speed of iteration" or "number of learning cyclesper dollar" as business hones in on product-market ﬁt.