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Mobile mondaysmelb

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Presentation given at Mobile Monday's Melbourne in September 2010 on mobile app development across Nokia, Blackberry and Android platforms

Presentation given at Mobile Monday's Melbourne in September 2010 on mobile app development across Nokia, Blackberry and Android platforms

Published in: Technology
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Transcript

  • 1. DEVELOPING FOR MOBILE
    OLIVER PALMER
    HEAD OF INNOVATION- TIGERSPIKE
  • 2. TIGERSPIKE DELIVERS PRODUCTS AND SERVICES ACROSS THE DIGITAL SPECTRUM
    Mobile Applications
    Digital Campaigns
    Web Sites and Mobile Sites
    Digital
    Enterprise
    Alerts
    Broadcast
    Bulletin Board
    CMS
    Commerce
    Comp
    Content
    Customer
    Data Capture
    Handset
    Messaging
    Poll
    Quiz
    Sales
    Social Media
    Stream Controller
    Digital Strategy
    User Testing
    Audience Analysis
    Scope Definition
    UI and UX
  • 3. MULTI PLATFORM DELIVERY... FIT FOR PURPOSE
    +
    Microsoft Gold Certified Partner
    Forum Nokia Developer
    RIM DevPartner
    Blackberry Alliance
    Android Community Leader
    Apple Select
  • 4. THE MOBILE
    LANDSCAPE
  • 5. MOBILE INTERNET USAGE WILL EXCEED DESKTOP BY 2014
    Morgan Stanley – Internet Trends, April 2010
  • 6. IS IT REALLY ALL ABOUT THE NUMBER OF APPS YOU HAVE?
    Mobile Developer Economics, 2010
  • 7. FROM A DEVELOPER PERSPECTIVE, PICK THE PLATFROM THAT MATCHES YOUR AUDIENCE
    Mobile Developer Economics, 2010
  • 8. THE MOBILE ECOSYSTEM IS FRAGMENTED
    Gartner Report, September 2010
  • 9. CASE STUDIES
  • 10. WEATHER CHANNEL FOR NOKIA OVI
    Overview: Mobile application for Australia’s Weather Channel
    Key Features: Shows detailed weather information localised for your region, ties in with the Weather Channel on Foxtel.
    Launched in conjunction with Nokia’s new flagship handset, the N8.
    Launches: October 2010
  • 11. EMERGE FOR ANDROID
    Overview: Discover and share great music from the hottest new artists all from the comfort of your Android phone
    Key Features: Similar to Triple J Unearthed, allows bands and budding DJ’s to upload their songs to a platform and then distribute their music to subscribers on the Cellular South network through an Android application
    Launch Date: August 2010
  • 12. WHO2CALL FOR BLACKBERRY
    Overview: Identifies which contacts you have that are on the Vodafone and 3 networks.
    Key Features: Allows VHA customers to make free calls between friends on the same network.
    Launches: October 2010
  • 13. TIGERSPIKE IS THE WORLD’S LEADING PERSONAL MEDIA COMPANY
    Europe
    North America
    Middle East
    ASIA
    oliver.palmer@tigerspike.com
    @oliverpalmer
    Head of Innovation
    TigerSpike Pty Ltd

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