Ooyala AWS Start-Up Project Presentation

WHO IS OOYALA?

WHO IS OOYALA? Providing solutions for delivery, management and monetization of online video

WHO IS OOYALA? Providing solutions for delivery, management and monetization of online video Founded April 2007

WHO IS OOYALA? Providing solutions for delivery, management and monetization of online video Founded April 2007 Heritage of founding team: Stanford Computer Science and Google Engineering

WHO IS OOYALA? Providing solutions for delivery, management and monetization of online video Founded April 2007 Heritage of founding team: Stanford Computer Science and Google Engineering In 5 months, we’ve grown our team to 13 engineers,18 total (we’re still hiring)

WHO IS OOYALA? Providing solutions for delivery, management and monetization of online video Founded April 2007 Heritage of founding team: Stanford Computer Science and Google Engineering In 5 months, we’ve grown our team to 13 engineers,18 total (we’re still hiring) Introduced closed beta Ooyala Video in ﬁrst 3 months

WHO IS OOYALA? Providing solutions for delivery, management and monetization of online video Founded April 2007 Heritage of founding team: Stanford Computer Science and Google Engineering In 5 months, we’ve grown our team to 13 engineers,18 total (we’re still hiring) Introduced closed beta Ooyala Video in ﬁrst 3 months Launched Ooyala Backlot less than one month later

WHO IS OOYALA?

MONETIZING ENGAGEMENT

MONETIZING ENGAGEMENT Interest Driven Experience

MONETIZING ENGAGEMENT Interest Driven Experience User gets HD- to DVD-quality video

MONETIZING ENGAGEMENT Interest Driven Experience User gets HD- to DVD-quality video A user action triggers the highlighting of objects of interest

MONETIZING ENGAGEMENT Interest Driven Experience User gets HD- to DVD-quality video A user action triggers the highlighting of objects of interest Once a user interacts with the screen, a dashboard brings up information related to the object

MONETIZING ENGAGEMENT Interest Driven Experience User gets HD- to DVD-quality video A user action triggers the highlighting of objects of interest Once a user interacts with the screen, a dashboard brings up information related to the object Content is targeted based on both historical and current user interest

MONETIZING ENGAGEMENT Interest Driven Experience User gets HD- to DVD-quality Consumers get video more information about items their A user action triggers the interested in highlighting of objects of interest Once a user interacts with the screen, a dashboard brings up information related to the object Content is targeted based on both historical and current user interest

MONETIZING ENGAGEMENT Interest Driven Experience User gets HD- to DVD-quality Consumers get video more information about items their A user action triggers the interested in highlighting of objects of interest Once a user interacts with the screen, a dashboard Community brings up information related features increase to the object engagement & Content is targeted based on stickiness both historical and current user interest

MONETIZING ENGAGEMENT Interest Driven Experience User gets HD- to DVD-quality Consumers get video more information about items their A user action triggers the interested in highlighting of objects of interest Once a user interacts with the screen, a dashboard Community brings up information related Viewers are more likely to be features increase to the object interested in the ad engagement & Content is targeted based on stickiness both historical and current user interest

MONETIZING ENGAGEMENT Interest Driven Experience User gets HD- to DVD-quality Consumers get video more information about items their A user action triggers the interested in highlighting of objects of interest Once a user interacts with the screen, a dashboard Community brings up information related Viewers are more likely to be features increase to the object interested in the ad engagement & Content is targeted based on stickiness both historical and current user interest * 100% web-enabled - no additional client needed

CONTENT MANAGEMENT & DELIVERY

CONTENT MANAGEMENT & DELIVERY Intuitive uploading and management of content

CONTENT MANAGEMENT & DELIVERY Controlled authorization and syndication of content

CONTENT MANAGEMENT & DELIVERY Detailed reporting and analytics

CONTENT MANAGEMENT & DELIVERY Easy mixing of ads within content

ENABLING INNOVATION

WHY AWS?

WHY AWS? Our server room had already been claimed as a bedroom

WHY AWS? Our server room had already been claimed as a bedroom AWS components very similar to those we were already familiar with

WHY AWS? Our server room had already been claimed as a bedroom AWS components very similar to those we were already familiar with Our time better spent executing within our area of expertise

AWS AT WORK

AWS AT WORK EC2

AWS AT WORK EC2 S3

AWS AT WORK EC2 S3 SQS

AWS AT WORK EC2 S3 SQS 100x upload capacity per server Data already in persistent store and ready for processing

AWS AT WORK

AWS AT WORK SQS

AWS AT WORK SQS EC2

AWS AT WORK SQS S3 EC2

AWS AT WORK SQS S3 EC2 Massively scalable Easy parallel processing of large ﬁles

AWS AT WORK

AWS AT WORK EC2

AWS AT WORK EC2 S3

AWS AT WORK EC2 S3 200x serving capacity per EC2 instance

AWS AT WORK

AWS AT WORK What else do we use AWS for? EC2 for all development machines S3 for frequent backups of our ﬁle system Mechanical Turk to assist with market research and surveys

CONCLUSION

Ooyala AWS Start-Up Project Presentation

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