Ooyala AWS Start-Up Project Presentation

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Ooyala AWS Start-Up Project Presentation

  1. 1. WHO IS OOYALA?
  2. 2. WHO IS OOYALA? Providing solutions for delivery, management and monetization of online video
  3. 3. WHO IS OOYALA? Providing solutions for delivery, management and monetization of online video Founded April 2007
  4. 4. WHO IS OOYALA? Providing solutions for delivery, management and monetization of online video Founded April 2007 Heritage of founding team: Stanford Computer Science and Google Engineering
  5. 5. WHO IS OOYALA? Providing solutions for delivery, management and monetization of online video Founded April 2007 Heritage of founding team: Stanford Computer Science and Google Engineering In 5 months, we’ve grown our team to 13 engineers,18 total (we’re still hiring)
  6. 6. WHO IS OOYALA? Providing solutions for delivery, management and monetization of online video Founded April 2007 Heritage of founding team: Stanford Computer Science and Google Engineering In 5 months, we’ve grown our team to 13 engineers,18 total (we’re still hiring) Introduced closed beta Ooyala Video in first 3 months
  7. 7. WHO IS OOYALA? Providing solutions for delivery, management and monetization of online video Founded April 2007 Heritage of founding team: Stanford Computer Science and Google Engineering In 5 months, we’ve grown our team to 13 engineers,18 total (we’re still hiring) Introduced closed beta Ooyala Video in first 3 months Launched Ooyala Backlot less than one month later
  8. 8. WHO IS OOYALA?
  9. 9. MONETIZING ENGAGEMENT
  10. 10. MONETIZING ENGAGEMENT Interest Driven Experience
  11. 11. MONETIZING ENGAGEMENT Interest Driven Experience User gets HD- to DVD-quality video
  12. 12. MONETIZING ENGAGEMENT Interest Driven Experience User gets HD- to DVD-quality video A user action triggers the highlighting of objects of interest
  13. 13. MONETIZING ENGAGEMENT Interest Driven Experience User gets HD- to DVD-quality video A user action triggers the highlighting of objects of interest Once a user interacts with the screen, a dashboard brings up information related to the object
  14. 14. MONETIZING ENGAGEMENT Interest Driven Experience User gets HD- to DVD-quality video A user action triggers the highlighting of objects of interest Once a user interacts with the screen, a dashboard brings up information related to the object Content is targeted based on both historical and current user interest
  15. 15. MONETIZING ENGAGEMENT Interest Driven Experience User gets HD- to DVD-quality video A user action triggers the highlighting of objects of interest Once a user interacts with the screen, a dashboard brings up information related to the object Content is targeted based on both historical and current user interest
  16. 16. MONETIZING ENGAGEMENT Interest Driven Experience User gets HD- to DVD-quality Consumers get video more information about items their A user action triggers the interested in highlighting of objects of interest Once a user interacts with the screen, a dashboard brings up information related to the object Content is targeted based on both historical and current user interest
  17. 17. MONETIZING ENGAGEMENT Interest Driven Experience User gets HD- to DVD-quality Consumers get video more information about items their A user action triggers the interested in highlighting of objects of interest Once a user interacts with the screen, a dashboard Community brings up information related features increase to the object engagement & Content is targeted based on stickiness both historical and current user interest
  18. 18. MONETIZING ENGAGEMENT Interest Driven Experience User gets HD- to DVD-quality Consumers get video more information about items their A user action triggers the interested in highlighting of objects of interest Once a user interacts with the screen, a dashboard Community brings up information related Viewers are more likely to be features increase to the object interested in the ad engagement & Content is targeted based on stickiness both historical and current user interest
  19. 19. MONETIZING ENGAGEMENT Interest Driven Experience User gets HD- to DVD-quality Consumers get video more information about items their A user action triggers the interested in highlighting of objects of interest Once a user interacts with the screen, a dashboard Community brings up information related Viewers are more likely to be features increase to the object interested in the ad engagement & Content is targeted based on stickiness both historical and current user interest * 100% web-enabled - no additional client needed
  20. 20. CONTENT MANAGEMENT & DELIVERY
  21. 21. CONTENT MANAGEMENT & DELIVERY Intuitive uploading and management of content
  22. 22. CONTENT MANAGEMENT & DELIVERY Intuitive uploading and management of content
  23. 23. CONTENT MANAGEMENT & DELIVERY Intuitive uploading and management of content
  24. 24. CONTENT MANAGEMENT & DELIVERY Intuitive uploading and management of content
  25. 25. CONTENT MANAGEMENT & DELIVERY Intuitive uploading and management of content
  26. 26. CONTENT MANAGEMENT & DELIVERY
  27. 27. CONTENT MANAGEMENT & DELIVERY Controlled authorization and syndication of content
  28. 28. CONTENT MANAGEMENT & DELIVERY
  29. 29. CONTENT MANAGEMENT & DELIVERY Detailed reporting and analytics
  30. 30. CONTENT MANAGEMENT & DELIVERY Detailed reporting and analytics
  31. 31. CONTENT MANAGEMENT & DELIVERY Detailed reporting and analytics
  32. 32. CONTENT MANAGEMENT & DELIVERY
  33. 33. CONTENT MANAGEMENT & DELIVERY Easy mixing of ads within content
  34. 34. CONTENT MANAGEMENT & DELIVERY Easy mixing of ads within content
  35. 35. CONTENT MANAGEMENT & DELIVERY Easy mixing of ads within content
  36. 36. ENABLING INNOVATION
  37. 37. ENABLING INNOVATION
  38. 38. ENABLING INNOVATION
  39. 39. ENABLING INNOVATION
  40. 40. ENABLING INNOVATION
  41. 41. ENABLING INNOVATION
  42. 42. ENABLING INNOVATION
  43. 43. ENABLING INNOVATION
  44. 44. ENABLING INNOVATION
  45. 45. ENABLING INNOVATION
  46. 46. ENABLING INNOVATION
  47. 47. ENABLING INNOVATION
  48. 48. WHY AWS?
  49. 49. WHY AWS? Our server room had already been claimed as a bedroom
  50. 50. WHY AWS? Our server room had already been claimed as a bedroom AWS components very similar to those we were already familiar with
  51. 51. WHY AWS? Our server room had already been claimed as a bedroom AWS components very similar to those we were already familiar with Our time better spent executing within our area of expertise
  52. 52. AWS AT WORK
  53. 53. AWS AT WORK
  54. 54. AWS AT WORK EC2
  55. 55. AWS AT WORK EC2 S3
  56. 56. AWS AT WORK EC2 S3 SQS
  57. 57. AWS AT WORK EC2 S3 SQS 100x upload capacity per server Data already in persistent store and ready for processing
  58. 58. AWS AT WORK
  59. 59. AWS AT WORK SQS
  60. 60. AWS AT WORK SQS EC2
  61. 61. AWS AT WORK SQS S3 EC2
  62. 62. AWS AT WORK SQS S3 EC2
  63. 63. AWS AT WORK SQS S3 EC2
  64. 64. AWS AT WORK SQS S3 EC2
  65. 65. AWS AT WORK SQS S3 EC2
  66. 66. AWS AT WORK SQS S3 EC2
  67. 67. AWS AT WORK SQS S3 EC2
  68. 68. AWS AT WORK SQS S3 EC2 Massively scalable Easy parallel processing of large files
  69. 69. AWS AT WORK
  70. 70. AWS AT WORK
  71. 71. AWS AT WORK EC2
  72. 72. AWS AT WORK EC2
  73. 73. AWS AT WORK EC2 S3
  74. 74. AWS AT WORK EC2 S3
  75. 75. AWS AT WORK EC2 S3 200x serving capacity per EC2 instance
  76. 76. AWS AT WORK
  77. 77. AWS AT WORK What else do we use AWS for? EC2 for all development machines S3 for frequent backups of our file system Mechanical Turk to assist with market research and surveys
  78. 78. CONCLUSION
  79. 79. CONCLUSION
  80. 80. CONCLUSION

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