Ooyala AWS Start-Up Project Presentation

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    Ooyala AWS Start-Up Project Presentation - Presentation Transcript

    1. WHO IS OOYALA?
    2. WHO IS OOYALA? Providing solutions for delivery, management and monetization of online video
    3. WHO IS OOYALA? Providing solutions for delivery, management and monetization of online video Founded April 2007
    4. WHO IS OOYALA? Providing solutions for delivery, management and monetization of online video Founded April 2007 Heritage of founding team: Stanford Computer Science and Google Engineering
    5. WHO IS OOYALA? Providing solutions for delivery, management and monetization of online video Founded April 2007 Heritage of founding team: Stanford Computer Science and Google Engineering In 5 months, we’ve grown our team to 13 engineers,18 total (we’re still hiring)
    6. WHO IS OOYALA? Providing solutions for delivery, management and monetization of online video Founded April 2007 Heritage of founding team: Stanford Computer Science and Google Engineering In 5 months, we’ve grown our team to 13 engineers,18 total (we’re still hiring) Introduced closed beta Ooyala Video in first 3 months
    7. WHO IS OOYALA? Providing solutions for delivery, management and monetization of online video Founded April 2007 Heritage of founding team: Stanford Computer Science and Google Engineering In 5 months, we’ve grown our team to 13 engineers,18 total (we’re still hiring) Introduced closed beta Ooyala Video in first 3 months Launched Ooyala Backlot less than one month later
    8. WHO IS OOYALA?
    9. MONETIZING ENGAGEMENT
    10. MONETIZING ENGAGEMENT Interest Driven Experience
    11. MONETIZING ENGAGEMENT Interest Driven Experience User gets HD- to DVD-quality video
    12. MONETIZING ENGAGEMENT Interest Driven Experience User gets HD- to DVD-quality video A user action triggers the highlighting of objects of interest
    13. MONETIZING ENGAGEMENT Interest Driven Experience User gets HD- to DVD-quality video A user action triggers the highlighting of objects of interest Once a user interacts with the screen, a dashboard brings up information related to the object
    14. MONETIZING ENGAGEMENT Interest Driven Experience User gets HD- to DVD-quality video A user action triggers the highlighting of objects of interest Once a user interacts with the screen, a dashboard brings up information related to the object Content is targeted based on both historical and current user interest
    15. MONETIZING ENGAGEMENT Interest Driven Experience User gets HD- to DVD-quality video A user action triggers the highlighting of objects of interest Once a user interacts with the screen, a dashboard brings up information related to the object Content is targeted based on both historical and current user interest
    16. MONETIZING ENGAGEMENT Interest Driven Experience User gets HD- to DVD-quality Consumers get video more information about items their A user action triggers the interested in highlighting of objects of interest Once a user interacts with the screen, a dashboard brings up information related to the object Content is targeted based on both historical and current user interest
    17. MONETIZING ENGAGEMENT Interest Driven Experience User gets HD- to DVD-quality Consumers get video more information about items their A user action triggers the interested in highlighting of objects of interest Once a user interacts with the screen, a dashboard Community brings up information related features increase to the object engagement & Content is targeted based on stickiness both historical and current user interest
    18. MONETIZING ENGAGEMENT Interest Driven Experience User gets HD- to DVD-quality Consumers get video more information about items their A user action triggers the interested in highlighting of objects of interest Once a user interacts with the screen, a dashboard Community brings up information related Viewers are more likely to be features increase to the object interested in the ad engagement & Content is targeted based on stickiness both historical and current user interest
    19. MONETIZING ENGAGEMENT Interest Driven Experience User gets HD- to DVD-quality Consumers get video more information about items their A user action triggers the interested in highlighting of objects of interest Once a user interacts with the screen, a dashboard Community brings up information related Viewers are more likely to be features increase to the object interested in the ad engagement & Content is targeted based on stickiness both historical and current user interest * 100% web-enabled - no additional client needed
    20. CONTENT MANAGEMENT & DELIVERY
    21. CONTENT MANAGEMENT & DELIVERY Intuitive uploading and management of content
    22. CONTENT MANAGEMENT & DELIVERY Intuitive uploading and management of content
    23. CONTENT MANAGEMENT & DELIVERY Intuitive uploading and management of content
    24. CONTENT MANAGEMENT & DELIVERY Intuitive uploading and management of content
    25. CONTENT MANAGEMENT & DELIVERY Intuitive uploading and management of content
    26. CONTENT MANAGEMENT & DELIVERY
    27. CONTENT MANAGEMENT & DELIVERY Controlled authorization and syndication of content
    28. CONTENT MANAGEMENT & DELIVERY
    29. CONTENT MANAGEMENT & DELIVERY Detailed reporting and analytics
    30. CONTENT MANAGEMENT & DELIVERY Detailed reporting and analytics
    31. CONTENT MANAGEMENT & DELIVERY Detailed reporting and analytics
    32. CONTENT MANAGEMENT & DELIVERY
    33. CONTENT MANAGEMENT & DELIVERY Easy mixing of ads within content
    34. CONTENT MANAGEMENT & DELIVERY Easy mixing of ads within content
    35. CONTENT MANAGEMENT & DELIVERY Easy mixing of ads within content
    36. ENABLING INNOVATION
    37. ENABLING INNOVATION
    38. ENABLING INNOVATION
    39. ENABLING INNOVATION
    40. ENABLING INNOVATION
    41. ENABLING INNOVATION
    42. ENABLING INNOVATION
    43. ENABLING INNOVATION
    44. ENABLING INNOVATION
    45. ENABLING INNOVATION
    46. ENABLING INNOVATION
    47. ENABLING INNOVATION
    48. WHY AWS?
    49. WHY AWS? Our server room had already been claimed as a bedroom
    50. WHY AWS? Our server room had already been claimed as a bedroom AWS components very similar to those we were already familiar with
    51. WHY AWS? Our server room had already been claimed as a bedroom AWS components very similar to those we were already familiar with Our time better spent executing within our area of expertise
    52. AWS AT WORK
    53. AWS AT WORK
    54. AWS AT WORK EC2
    55. AWS AT WORK EC2 S3
    56. AWS AT WORK EC2 S3 SQS
    57. AWS AT WORK EC2 S3 SQS 100x upload capacity per server Data already in persistent store and ready for processing
    58. AWS AT WORK
    59. AWS AT WORK SQS
    60. AWS AT WORK SQS EC2
    61. AWS AT WORK SQS S3 EC2
    62. AWS AT WORK SQS S3 EC2
    63. AWS AT WORK SQS S3 EC2
    64. AWS AT WORK SQS S3 EC2
    65. AWS AT WORK SQS S3 EC2
    66. AWS AT WORK SQS S3 EC2
    67. AWS AT WORK SQS S3 EC2
    68. AWS AT WORK SQS S3 EC2 Massively scalable Easy parallel processing of large files
    69. AWS AT WORK
    70. AWS AT WORK
    71. AWS AT WORK EC2
    72. AWS AT WORK EC2
    73. AWS AT WORK EC2 S3
    74. AWS AT WORK EC2 S3
    75. AWS AT WORK EC2 S3 200x serving capacity per EC2 instance
    76. AWS AT WORK
    77. AWS AT WORK What else do we use AWS for? EC2 for all development machines S3 for frequent backups of our file system Mechanical Turk to assist with market research and surveys
    78. CONCLUSION
    79. CONCLUSION
    80. CONCLUSION

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