ASSIGNMENT<br />                     ON<br />    MEDIA MANAGEMENT<br />SUBMITTED TO                         ...
100% Deliverability
Google Analytics (for Agencies)</li></ul>  <br />2. Performance Marketing<br /><ul><li>State of  the Art Technology
Campaign reports
Self-service</li></ul>3. Permission Marketing<br /><ul><li>Sell or provide no subscriber lists
Tools to build  subscriber lists
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Mm assignment

  1. 1. ASSIGNMENT<br /> ON<br /> MEDIA MANAGEMENT<br />SUBMITTED TO SUBMITTED BY<br />PROF. KANCHAN VERMA SATISH TRIPATHI<br /> REGD NO. 6019 <br /> MKT <br />Q.1 Definition Product and what are the Product development key point?<br />Ans. Product :-means goods and services combination offered by the company to the target customers.<br />An item that ideally satisfies a market’s want or need.<br />Key point of product development are following:-<br />1.To learn product development system and the tools be connected in a comprehensive system.<br />2. To learn product development deal with high complexity.<br />3. Explore synergy between the open building concept and production processes.<br />4. To manage product development considering design work structuring.<br />5. To design a social process that proceed through conversation .<br />Q. 2. How Important Is Product Pricing?<br />Ans Product pricing is an area of the small business that many people well on way too much.  It is essential that you get the price right, but there is nothing saying the price is set in stone. If you are noticing it is too steep of a price, you can always lower it if you think it will increase sales. While it is something that should not drag on, there are some things you can do to get it right from the start.<br />There are many variables that can affect the pricing of your products. Some of the things that might differentiate your price from someone else’s include the industry you are in, geography, size, location, and even some personal goals you may have. With that said, it is up to you to come up with the final product pricing strategy.<br />However, it is still wise to seek professional assistance from a financial advisor of some type. This will allow you to price your products properly without overcharging or undercharging. In particular, it is recommended you find a financial advisor that specializes in small business cash flow and inventory management.<br />The next step to product pricing is determining the costs, labor and taxes that will reduce the profit you make. This will give you an indication of approximately how much money you will make after the sale has been made. While you do not want to overcharge customers, you certainly do not want to shortchange yourself either.<br />Lastly, place your business into a classification according to how professional and up to par you think it is compared to others. If you are just beginning a new business you may have to start your products out with a lower pricing to get things going. Then as your business begins to increase, you can start raising the prices as needed.<br />If your business is already well developed and flourishing, product pricing probably is not something you are worrying about. But if you are still undecided on a final pricing strategy, you can raise your prices a little bit because of your business strengths. This pricing should be based off of knowing you deliver outstanding services, have exceptional products, and have a professional advertising strategy.<br />While it is important to get the right price, try not to dwell over product pricing. In fact, sometimes the best way to price your products is through simple trial and error. If one price is reeling in all kinds of customers, you may be able to raise the price a little bit.   Just know that prices are set in stone and you can adjust them whenever you like.<br />Q 3.What is media and what is favorite media why?<br />Ans In general media refers to various means of communication . for example television , radio , and the newspaper are different type of media . <br /> In computer world media is also used as a collective noun but refers to different types of data storage options.<br />My favorite media is TV because:-<br />1 .In india, total TV homes are around 140,131,681, which is 65% of total households in India and subscription TV contributes 64% of the same. From the early days of its introduction, commercial television has been the matter of great enthusiasm and heartburn at the same time for the companies whose brands are advertised on the air and even more on the part of agencies which write the advertisements.<br />2. TV media has been holding it’s premier position, but with the rapidly changing market scenario, economic profile of the consumers (undergone a lot of change in past one year), social dynamics, consumer behaviour (from being adventurous a year back to cautious now) various new segment has got added in already numerous existing consumer segments. It is now challenging the old advertisement and communication fundamentals.<br />3. The importance of TV media in communicating the brand to the target consumers but it’s cost vis -a- vis impact on sales will make the advertisers, media buyers, advertising agencies, TV network owners sit down re-draw their strategy and come out with more realistic result which can be measurable in terms of money for every stakeholder. <br />Q.4. What is your favorite advertisement and why?<br />Ans Advertising is a form of communication used to persuade an audience (viewers, readers or listeners) to take some action with respect to products, ideas, or services. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common.<br /> <br /> My favorite advertisement is Incredible india because:- the Incredible india as campaign is pretty interesting . have been seeing them in various prestigious travel magazines for some time.<br />The Ministry of Tourism is the nodal agency for the development and promotion of Tourism in India. Formulating national policies and programmes1. Co-ordinating and supplementing the efforts and activities of various Central Government Agencies, State /Union Territories GovernmentsCatalysing private investments2 .Strengthening promotional and marketing efforts3. Providing trained manpower resources4 .Developing infrastructure5. Conducting research and analysis<br />Q. 5 Which is best word of mouth campaign in india and why ?<br />Ans Octane is best word of mouth campaign because: <br />Octane is a marketing technology company that provides a state-of-the-art email, SMS & web-marketing platform. And secondly, from the form of the ‘Octagon’, which is very often the foundation for most domes around the world, being the ideal sided support for a circular top. We too believe that our organization and our offerings are the ideal building blocks for the services of companies focused on customer experience.<br />Features<br />Create and Send Email<br />Manage Lists<br />Reporting and Analytics<br />Advanced Features<br />Five reason octane is best:-<br />1.Integrated marketing<br /><ul><li>Multile channel – Email and SMS
  2. 2. 100% Deliverability
  3. 3. Google Analytics (for Agencies)</li></ul> <br />2. Performance Marketing<br /><ul><li>State of the Art Technology
  4. 4. Campaign reports
  5. 5. Self-service</li></ul>3. Permission Marketing<br /><ul><li>Sell or provide no subscriber lists
  6. 6. Tools to build subscriber lists
  7. 7. NO span
  8. 8. 4.Agile Marketing Technology
  9. 9. Cloud computing model
  10. 10. Secure, scalable, Enterprise class
  11. 11. Available online and onsite</li></ul>5. Expert Service<br /><ul><li>Globel Delivery model
  12. 12. Local support/ billing
  13. 13. Consulting and implementation services

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