Communicating in the 21st Century
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Communicating in the 21st Century



Social Media: Communicating in the 21st Century

Social Media: Communicating in the 21st Century

Presented on 11/18/2011 for the GFWC-NC Fall Conference in Cary, NC



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  • First off: do not write down any links throughout this. If anything, here’s the for this presentation, which I’ve shared on a form of social media called Slideshare:
  • The game-changer. Facebook is a social network. Launched in 2004. As of 2011, more than 800 million active users. You register, create a personal profile, then add other users as friends to exchange messages. Join common interest groups. Started as a living, breathing replacement for a yearbook. Became something more. It’s now a gigantic advertiser, gaming network, has changed the media, politics, and the way people interact. On February 22nd this year, an Egyptian baby was named Facebook to commemorate the role Facebook and other social media played in Egypt’s revolution.
  • Another big online social networking service but also a microblogging service. Users can send and read posts of up to 140 characters, tweets. Created in March 2006, it is considered the SMS of the Internet – what it was originally built for text-messages, though. The goal was to use an SMS service to communicate with a small group, hence the 140 character limit. Text to 40404 and it would post to your twitter profile. Tipping point was hit in 2007. By 2010, twitter users were sending 50 million tweets per day. By June, 65 million. Users subscribe to other users’ tweets, known as following and subscribing. Twitter is not a friend-based platform where you “friend” someone like you do on Facebook. On Facebook, it has to be mutual. On twitter, I can follow you and you don’t have to follow me back. Has been used to organize protests – Twitter Revolutions include the 2011 Egyptian revolution, 2010-2011 Tunisian protests, 2009-2010 Iranian election protects, 2009 Moldova civil unrest. Recently, Occupy Wall Street efforts
  • Lots of others – G+ (nobody really knows yet), YouTube (social videos/publication), flickr (social photo sharing), LinkedIn (professional social network – oldest, been around since 2002)
  • Ultimately, wikipedia (a form of social media) says it best: The term Social Media refers to the use of web-based and mobile technologies to turn communication into an interactive dialogue. Andreas Kaplan and Michael Haenlein define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content."[1] Social media are media for social interaction, as a superset beyond social communication. Enabled by ubiquitously accessible and scalable communication techniques, social media substantially change the way of communication between organizations, communities, as well as individualsOther types include: social music sites (,, Spotify, Pandora), events (evite, eventbrite), documents (Scribd), location (Foursquare, gowalla), customer networks (Yelp), other social networks (hi5, Orkut, Bebo), micromedia (weibo, tumblr), blog communities, blog platforms, crowdsourced content (reddit, digg), comment and reputation sites (disqus), social bookmarks (delicious), other picture sites, livecasting (ustream), wikipediasIgnite’s success – Social Media is a Cocktail Party
  • Guess when this video was made(2009)
  • Test the waters. Observe, then start dipping your toe in the water if you aren’t sureGo through and reserve your name, look at the sites, look at what people you know are doing on them. Chances are you may already have a Facebook. But using Facebook for your club and for yourself are also two very different things.Start using social media for yourselfStart looking at what other volunteer groups are doingDive in
  • Example of making a personal account before making one for your club
  • More info
  • Ultimately it’s about community and conversationsIs GFWC allowing clubs to make their own fan pages? Do your research first
  • Ultimately it’s about community and conversations
  • Social media is typically free – Facebook is free, Twitter is free, Google+ is free, YouTube is free, LinkedIn is free, flickr is free, etc.What it takes is time and energy“Volunteers aren't paid, not because they are worthless, but because they are priceless.”

Communicating in the 21st Century Communicating in the 21st Century Presentation Transcript

  • WHY BOTHER WITH IT? Because I said so Just watch the video 
  • HOW TO GET STARTED? More information on getting started:  Facebook:  Twitter:  Google+:  YouTube:  Flickr:  LinkedIn:
  • GETTING STARTED USING SOCIALMEDIA FOR SOCIAL GOOD social-media-socia What is your advice for others that are interested in getting started using social media for social good?  You just can’t let yourself become overwhelmed.  Talk to people in the industry; ask their advice!  Find a blog to follow, engage with a community!  Ask how you can help.  There is no social action that is too small.  Don’t take on too much at once.  Don’t pick up a hammer for the first time and try to build a house, learn how to drive a nail.
  • SOME IDEAS TO GET STARTED Find out what’s allowed Facebook Page  GFWC already has one but is an old Group that will be archived soon:  Greensboro Juniors have an active Group, but this could become a Fan page:  GFWC-NC has an active and appropriately created Facebook Fan Page that, once you all get started, should immediately Like:  Create a Fan Page for your own club to share news updates, photos from meetings, engage conversations, create Events and get people involved and informed
  • SOME IDEAS TO GET STARTED Twitter Feed  GFWC already has an official Twitter feed:!/womenvolunteers  GFWC-NC already has an official Twitter feed:!/gfwcnc  Consider making a Twitter feed for your own club to keep members updated with upcoming events, share good news, interact with other clubs on Twitter (retweet news from GFWC and GFWC-NC), and increase the community engagement levels Blog  Consider creating a blog for your club’s homepage as a way to share news that needs more words than a Facebook post or a Tweet – blogs are another form of social media because people can leave comments and converse, as well as share them LinkedIn  Connect yourself with GFWC on LinkedIn:
  • GOOD EXAMPLES TO BORROW FROM Articles to check out:  (tips on using social media to mobilize people to take action in the real world)  (advice on where to begin using social media for social good)  twitter/1hkym26oggmcd/1# (a gentle introduction to Twitter, one of the more overwhelming social networks to start on)  (Nonprofit organizations, NGOs and online social networking: advice and commentary Websites to follow:   
  • GOOD EXAMPLES TO BORROW FROM Volunteer groups to follow & borrow ideas from:  Peace Corps:  !/peacecorps  Humane Society International:  !/HumaneSociety  Volunteer Match:  !/volunteermatch  For-profit companies:  pages/