Next digital generation

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Speech focusing on the next digital generation. When we talk about the future in relation to new media and technologies is always a risk: let me introduce you “The fastest human mobility history ever …

Speech focusing on the next digital generation. When we talk about the future in relation to new media and technologies is always a risk: let me introduce you “The fastest human mobility history ever told”... We are the mobile, we are the media! (ECIC 2012 Speech)

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  • 1. Ugo Guidolin | Next Digital Generation
  • 2. The fastest human mobility history ever told© Oogo Srl, Milano The fastest human mobility history ever told... 2
  • 3. A LONG, LONG TIME AGO... The Age Of Zero Mobility At the beginning the MEMORY humans communicate through sensory SYMBOLS in a multimedia language. It was a symbiosis of myth, ritual and symbols that belonged only to their EMPATHY regional culture. This requires a face to face communication. No need to move out from their territory.© Oogo Srl, Milano The fastest human mobility history ever told... 3
  • 4. A LONG TIME AGO... The Age Of Physical Mobility The possibility of moving faster allows humans to go into new territories. The humans needs a universal Abc language to communicate, 123 abstracted from his own culture SELF SYMBOLS? and open worldwide. Humans and territories became geolocalized. The symbols became letters and numbers. The memory became MEMORY written. The empathy became individuality.© Oogo Srl, Milano The fastest human mobility history ever told... 4
  • 5. LESS THAN A CENTURY AGO... The Age Of Virtual Mobility In any case, when the human with one foot reached the universe, he discovered a place where matter was moving faster: the electric space! No need to move out from their territory MEDIA EMPATHY again: just stay plugged! MEDIA SYMBOLS "Not since Adam has any human known such solitude." SELF (Michael Collins) The whole world was watching the moon landing ...but him! (250,000 miles away from the rest of MEMORY humanity and 65 miles away from the moon)© Oogo Srl, Milano The fastest human mobility history ever told... 5
  • 6. ABOUT 10 YEARS AGO... The Age Of Network Mobility + = The media are us. We extended our body and central nervous system mobility.© Oogo Srl, Milano The fastest human mobility history ever told... 6
  • 7. ABOUT 10 YEARS AGO... The Age Of Network Mobility We have extended our organic mobility to globalize our relationship network to the social MEMORY dynamics of the original SYMBOLS village. EMPATHY Now the village is the network and the media are us... not the devices. By the way... the solitude?© Oogo Srl, Milano The fastest human mobility history ever told... 7
  • 8. Being Mobile© Oogo Srl, Milano Being Mobile 8
  • 9. VISION Mobile is not technology! Network space is not a Pc, a smartphone or the Web. Network is where we move, what we’re doing and the way we do it. It’s not as important the device the user uses, but the context of use. Anyway, the devices are a cage!© Oogo Srl, Milano Being Mobile 9
  • 10. CONTEXTS OF USE Network is on-desk Laptop is a portable You can transfer it, but its context of use is always a comfortable posture at a desk. It requires smooth interaction with input devices and heat loss. However, the user often try to use the laptop in uncomfortable contexts of use. The laptop is a cage.© Oogo Srl, Milano Being Mobile 10
  • 11. CONTEXTS OF USE Network is on-the-go Smartphone is an agile device. You can use it with one hand. It operates on micro- tasks, increasing your productivity on the move, in real-time. Sends e-mail, get a direction (Gps), syncronizes and shares events and contacts.© Oogo Srl, Milano Being Mobile 11
  • 12. CONTEXTS OF USE A micro device for macro-tasks However, the network requires more productivity on the move. The smartphone also has uncomfortable contexts of use. The smartphone is a cage.© Oogo Srl, Milano Being Mobile 12
  • 13. VISION Network is in-between The network enters into the spaces of everyday life, it’s a natural extension of our social life on a larger scale. It is invisible and pervasive, as reality. It’s liquid technology.© Oogo Srl, Milano Being Mobile 13
  • 14. © Oogo Srl, Milano Being Mobile | Experience a normal day in 2014 14
  • 15. CHANGE POINT OF VIEW We are the mobile media ON/OFF STANDBY VOLUME INPUT OUTPUT MULTITOUCH Controls AV HIRES GYROSCOPE AMBIENT WIDESCREEN Display Sensors LIGHT ACCELEROMETERS BACKLIT Net 3G GPS WI-FI DOCK© Oogo Srl, Milano Being Mobile 15
  • 16. CHANGE POINT OF VIEW Apps are our language Productivity AV Integration ON/OFF STANDBY VOLUME INPUT OUTPUT MULTITOUCH Controls AV HIRES Augmented reality GYROSCOPE AMBIENT WIDESCREEN Display Sensors LIGHT ACCELEROMETERS BACKLIT Net Real Time Sync Marketplace 3G GPS WI-FI DOCK Networking Geolocalization© Oogo Srl, Milano Being Mobile 16
  • 17. CHANGE POINT OF VIEW Social is our experience ON/OFF STANDBY VOLUME INPUT OUTPUT MULTITOUCH Controls AV HIRES GYROSCOPE AMBIENT WIDESCREEN Display Sensors LIGHT ACCELEROMETERS BACKLIT Net 3G GPS WI-FI DOCK© Oogo Srl, Milano Being Mobile 17
  • 18. CHANGE POINT OF VIEW Manage and Cloud is our memory organize your thoughts Manage, organize and share your time and events Awesome Note Google Calendar Cloud Evernote Manage andorganize your tasks Manage, organize and share your files To Do Task Manager Omni Focus Manage, organize, share your thoughts with your contacts© Oogo Srl, Milano Being Mobile 18
  • 19. What’s up now?© Oogo Srl, Milano What’s up now? 19
  • 20. MOBILE KEY TRENDS New Mobile Experience • Augmented Reality • Enhanced Geolocalization Interactive reality All the things around us • Custom Information • Mobile television News is not a magazine Television on-the-go • Social Mobile Networking • Mobile payments Self-expression in real time Your smartphone is your wallet • Network Touch Surfaces • Games, games, games! Wearable gestural interface Cheap is more© Oogo Srl, Milano What’s up now? 20
  • 21. MOBILE KEY TRENDS Augmented Reality Interactive reality. Using the mobile camera, GPS, gyroscope, the accelerometer and a data connection, the Augmented Reality technology combines image recognition and restitution of the frame 3D space, making the real world around completely interactive.© Oogo Srl, Milano What’s up now? 21
  • 22. MOBILE KEY TRENDS Custom information News is not a magazine or a newspaper. Apps like Flipboard or Zite are changing the way we intend the informations reading. They collect the content of social media and other websites and present it in magazine format, allowing users to flip through many feeds.© Oogo Srl, Milano What’s up now? 22
  • 23. MOBILE KEY TRENDS Social Mobile Networking Self-Expression in real time Social networking is built on the notion of sharing: is the ultimate vehicle of self-expression in real time. Mobile social networks are the communities of the future and at the core of any community is connecting people with a passion for a common interest.© Oogo Srl, Milano What’s up now? 23
  • 24. MOBILE KEY TRENDS Network Touch Surfaces Wearable gestural interfaces The touch surfaces free information from its confines by seamlessly integrating it with reality, and thus making the entire world your computer. Nokia Nanotechnology Mobile Phone Sixth Sense Prototype - Pranav Mistry - MIT Medialab© Oogo Srl, Milano What’s up now? 24
  • 25. MOBILE KEY TRENDS Enhanced Geolocalization All the things around us The next big trend in mobile could be the combination of structured data around places, objects and events that combined with your social graph can generate a whole new class of apps Foursquare Waze Jollyspot© Oogo Srl, Milano What’s up now? 25
  • 26. MOBILE KEY TRENDS Mobile Television Television on the go An emerging whole new generation of wireless networks - 4G, WIMAX, LTE (long term evolution) - made the broadband mobile a reality. Padmasree Warrior, Cisco Systems CTO, said video will occupy an estimated 66% of mobile traffic by 2013© Oogo Srl, Milano What’s up now? 26
  • 27. MOBILE KEY TRENDS Mobile Payments Your smartphone is your wallet Pew Research suggests that mobile payments may replace cash and bank cards to become the mainstream method of payment by 2020.© Oogo Srl, Milano What’s up now? 27
  • 28. APPRENDERE IN MOBILITÀ Games, games, games! Cheap is more Angry Birds continues to dominate the iOs charts two years after its original release. A game like Temple Run earns 7 million players on a daily basis. Many of these games, like Fruit Ninja, Cut The Rope, get started on the iPhone, are quickly spreading to other platforms (computer, web and videogaming consoles) and are moving into non-interactive media (comic books and movies). The cheap game are able to more easily hook players!© Oogo Srl, Milano What’s up now? 28
  • 29. Oogo S.r.l. | viale Gran Sasso 11, 20131 Milano, Italy | www.oogo.com | info@oogo.com