Your SlideShare is downloading. ×
Why Pay Per Click Advertising is so Effective
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Saving this for later?

Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime - even offline.

Text the download link to your phone

Standard text messaging rates apply

Why Pay Per Click Advertising is so Effective

3,099
views

Published on

A video explaining pay per click advertising and why it's such an effective way to market your products.

A video explaining pay per click advertising and why it's such an effective way to market your products.

Published in: Business, Technology, Design

0 Comments
6 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
3,099
On Slideshare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
65
Comments
0
Likes
6
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • 0-7 seconds
  • 0:08-0:27
  • 0:28-0:53
  • 0:54-1:30
  • 1:31-1:49
  • 1:50-2:26
  • 2:27-3:38
  • 3:39-4:31
  • 4:32-5:12
  • 5:13-5:23
  • 5:24-8:06
  • 8:07-8:38
  • 8:39-9:31
  • 9:32-10:46
  • 10:47-11:03
  • 11:04-12:36
  • 12:37-15:21
  • 15:22-17:10
  • 17:11-17:21
  • 17:22-17:58
  • 17:59-18:10
  • 18:11-19:53
  • 19:54-20:41
  • 20:42-21:12
  • 21:13-21:33
  • 21:34-21:56
  • 21:57-22:54
  • 22:55-23:11
  • 23:12-23:55
  • 23:56
  • Transcript

    • 1. WHY
      PAY PER CLICK ADVERTISING
      is so
      EFFECTIVE
    • 2. Google’s Dominance
      Licensing & Other Revenue
      Advertising
    • 3. Why SEM is Important
    • 4. Targeted & Motivated Customers
      I Want to Buy Running Shoes!!!
      Your Ad
    • 5.
    • 6. Where do I Want my AD to Show?
      Here’s the #1 Spot! Come and Get It…
      What Should my Max CPC be?
    • 7. Google’s Brilliance
      I Want the #1 Spot!
      No, It’s Mine!
    • 8. Keywords with High Cost Per Click
    • 9.
    • 10. Traffic  Sales
    • 11. Ad Copy Strategies
      Landing Page:
      • Organized & Functional Website
      - Top Selling/Most Popular Products on Top of Page
      • Nice Product Page / Nice Pictures
      • 12. Good Description of Service
      • 13. Customer Reviews
      • 14. 800 Number
      • 15. Competitive Prices
    • Mens Running Shoes
      Ad Copy Strategies
    • 16. Ad Copy Strategies
      Keyword Relevance:
      Nike Running Shoes vs. Running Shoes
      More Clicks, Higher Conversions
      Less Clicks, Lower Conversions
    • 17. Ad Copy Strategies
      Keywords & Ads Continuity:
      Mens Running Shoes
       Higher CTR & Lower Cost/Conversion
    • 18. To Summarize
    • 19. Ad Copy Strategies
      Writing Effective Ads:
      Include Search Term in Headline
      Capitalize Strategically (Camel Case)
      Call to Action & Emphasize Benefits
      Focused Ad Relevant to Landing Page
    • 20. Ad Copy Strategies
      Testing Ads
      Ad 1
      Ad 2
      Vs.
      • Choose Ad with Highest CTR & Lowest Cost/Conversion
      • 21. Then Re-Test
    • Importance of Tracking
    • 22. Importance of Tracking
      The Best & Most Profitable Campaign
    • 23. Importance of Tracking
    • 24. To Summarize
    • 25. Adwords Reports
    • 26. Keywords - Broad vs. Phrase vs. Exact
    • 27. Keyword – Exact Match
    • 28. Keyword – Phrase Match
    • 29. Keyword – Broad Match
    • 30. Keywords - Broad vs. Phrase vs. Exact
    • 31. Keyword – Negative Match
    • 32. Keyword – Negative Match
      Keyword Negative Keyword
      Adidas
      Reebok
      Converse
      Puma
      New Balance
      Nike Running Shoes
    • 33. For A Full Library Of High Quality Videos, Please Visit Us At:
      www.LADSolutions.com/Videos