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WHY <br />PAY PER CLICK ADVERTISING <br />is so <br />EFFECTIVE <br />
Google’s Dominance <br />Licensing & Other Revenue<br />Advertising<br />
Why SEM is Important<br />
Targeted & Motivated Customers<br />I Want to Buy Running Shoes!!!<br />Your Ad<br />
Where do I Want my AD to Show?<br />Here’s the #1 Spot! Come and Get It…<br />What Should my Max CPC be?<br />
Google’s Brilliance <br />I Want the #1 Spot!<br />No, It’s Mine!<br />
Keywords with High Cost Per Click<br />
Traffic  Sales<br />
Ad Copy Strategies<br />Landing Page:<br /><ul><li>Organized & Functional Website</li></ul>- Top Selling/Most Popular Prod...
Good Description of Service
Customer Reviews
800 Number
Competitive Prices</li></li></ul><li>Mens Running Shoes<br />Ad Copy Strategies<br />
Ad Copy Strategies<br />Keyword Relevance:<br />   Nike Running Shoes                                 vs.                 ...
Ad Copy Strategies<br />Keywords & Ads Continuity: <br />Mens Running Shoes<br />  Higher CTR & Lower Cost/Conversion<br />
To Summarize<br />
Ad Copy Strategies<br />Writing Effective Ads:<br />Include Search Term in Headline<br />Capitalize Strategically (Camel C...
Ad Copy Strategies<br />Testing Ads<br />Ad 1<br />Ad 2<br />Vs.<br /><ul><li> Choose Ad with Highest CTR & Lowest Cost/Co...
Then Re-Test </li></li></ul><li>Importance of Tracking<br />
Importance of Tracking<br />The Best & Most Profitable Campaign<br />
Importance of Tracking<br />
To Summarize<br />
Adwords Reports<br />
Keywords - Broad vs. Phrase vs. Exact <br />
Keyword – Exact Match<br />
Keyword – Phrase Match<br />
Keyword – Broad Match<br />
Keywords - Broad vs. Phrase vs. Exact <br />
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Why Pay Per Click Advertising is so Effective

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A video explaining pay per click advertising and why it's such an effective way to market your products.

Published in: Business, Technology, Design
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  • Transcript of "Why Pay Per Click Advertising is so Effective"

    1. 1. WHY <br />PAY PER CLICK ADVERTISING <br />is so <br />EFFECTIVE <br />
    2. 2. Google’s Dominance <br />Licensing & Other Revenue<br />Advertising<br />
    3. 3. Why SEM is Important<br />
    4. 4. Targeted & Motivated Customers<br />I Want to Buy Running Shoes!!!<br />Your Ad<br />
    5. 5.
    6. 6. Where do I Want my AD to Show?<br />Here’s the #1 Spot! Come and Get It…<br />What Should my Max CPC be?<br />
    7. 7. Google’s Brilliance <br />I Want the #1 Spot!<br />No, It’s Mine!<br />
    8. 8. Keywords with High Cost Per Click<br />
    9. 9.
    10. 10. Traffic  Sales<br />
    11. 11. Ad Copy Strategies<br />Landing Page:<br /><ul><li>Organized & Functional Website</li></ul>- Top Selling/Most Popular Products on Top of Page<br /><ul><li>Nice Product Page / Nice Pictures
    12. 12. Good Description of Service
    13. 13. Customer Reviews
    14. 14. 800 Number
    15. 15. Competitive Prices</li></li></ul><li>Mens Running Shoes<br />Ad Copy Strategies<br />
    16. 16. Ad Copy Strategies<br />Keyword Relevance:<br /> Nike Running Shoes vs. Running Shoes <br />More Clicks, Higher Conversions<br /> Less Clicks, Lower Conversions<br />
    17. 17. Ad Copy Strategies<br />Keywords & Ads Continuity: <br />Mens Running Shoes<br /> Higher CTR & Lower Cost/Conversion<br />
    18. 18. To Summarize<br />
    19. 19. Ad Copy Strategies<br />Writing Effective Ads:<br />Include Search Term in Headline<br />Capitalize Strategically (Camel Case)<br />Call to Action & Emphasize Benefits<br />Focused Ad Relevant to Landing Page<br />
    20. 20. Ad Copy Strategies<br />Testing Ads<br />Ad 1<br />Ad 2<br />Vs.<br /><ul><li> Choose Ad with Highest CTR & Lowest Cost/Conversion
    21. 21. Then Re-Test </li></li></ul><li>Importance of Tracking<br />
    22. 22. Importance of Tracking<br />The Best & Most Profitable Campaign<br />
    23. 23. Importance of Tracking<br />
    24. 24. To Summarize<br />
    25. 25. Adwords Reports<br />
    26. 26. Keywords - Broad vs. Phrase vs. Exact <br />
    27. 27. Keyword – Exact Match<br />
    28. 28. Keyword – Phrase Match<br />
    29. 29. Keyword – Broad Match<br />
    30. 30. Keywords - Broad vs. Phrase vs. Exact <br />
    31. 31. Keyword – Negative Match<br />
    32. 32. Keyword – Negative Match<br /> Keyword Negative Keyword<br /> Adidas<br /> Reebok<br /> Converse<br /> Puma<br /> New Balance<br />Nike Running Shoes<br />
    33. 33. For A Full Library Of High Quality Videos, Please Visit Us At:<br />www.LADSolutions.com/Videos<br />
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