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Why Pay Per Click Advertising is so Effective
Why Pay Per Click Advertising is so Effective
Why Pay Per Click Advertising is so Effective
Why Pay Per Click Advertising is so Effective
Why Pay Per Click Advertising is so Effective
Why Pay Per Click Advertising is so Effective
Why Pay Per Click Advertising is so Effective
Why Pay Per Click Advertising is so Effective
Why Pay Per Click Advertising is so Effective
Why Pay Per Click Advertising is so Effective
Why Pay Per Click Advertising is so Effective
Why Pay Per Click Advertising is so Effective
Why Pay Per Click Advertising is so Effective
Why Pay Per Click Advertising is so Effective
Why Pay Per Click Advertising is so Effective
Why Pay Per Click Advertising is so Effective
Why Pay Per Click Advertising is so Effective
Why Pay Per Click Advertising is so Effective
Why Pay Per Click Advertising is so Effective
Why Pay Per Click Advertising is so Effective
Why Pay Per Click Advertising is so Effective
Why Pay Per Click Advertising is so Effective
Why Pay Per Click Advertising is so Effective
Why Pay Per Click Advertising is so Effective
Why Pay Per Click Advertising is so Effective
Why Pay Per Click Advertising is so Effective
Why Pay Per Click Advertising is so Effective
Why Pay Per Click Advertising is so Effective
Why Pay Per Click Advertising is so Effective
Why Pay Per Click Advertising is so Effective
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Why Pay Per Click Advertising is so Effective

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A video explaining pay per click advertising and why it's such an effective way to market your products.

A video explaining pay per click advertising and why it's such an effective way to market your products.

Published in: Business, Technology, Design
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  • Transcript

    • 1. WHY <br />PAY PER CLICK ADVERTISING <br />is so <br />EFFECTIVE <br />
    • 2. Google’s Dominance <br />Licensing & Other Revenue<br />Advertising<br />
    • 3. Why SEM is Important<br />
    • 4. Targeted & Motivated Customers<br />I Want to Buy Running Shoes!!!<br />Your Ad<br />
    • 5.
    • 6. Where do I Want my AD to Show?<br />Here’s the #1 Spot! Come and Get It…<br />What Should my Max CPC be?<br />
    • 7. Google’s Brilliance <br />I Want the #1 Spot!<br />No, It’s Mine!<br />
    • 8. Keywords with High Cost Per Click<br />
    • 9.
    • 10. Traffic  Sales<br />
    • 11. Ad Copy Strategies<br />Landing Page:<br /><ul><li>Organized & Functional Website</li></ul>- Top Selling/Most Popular Products on Top of Page<br /><ul><li>Nice Product Page / Nice Pictures
    • 12. Good Description of Service
    • 13. Customer Reviews
    • 14. 800 Number
    • 15. Competitive Prices</li></li></ul><li>Mens Running Shoes<br />Ad Copy Strategies<br />
    • 16. Ad Copy Strategies<br />Keyword Relevance:<br /> Nike Running Shoes vs. Running Shoes <br />More Clicks, Higher Conversions<br /> Less Clicks, Lower Conversions<br />
    • 17. Ad Copy Strategies<br />Keywords & Ads Continuity: <br />Mens Running Shoes<br /> Higher CTR & Lower Cost/Conversion<br />
    • 18. To Summarize<br />
    • 19. Ad Copy Strategies<br />Writing Effective Ads:<br />Include Search Term in Headline<br />Capitalize Strategically (Camel Case)<br />Call to Action & Emphasize Benefits<br />Focused Ad Relevant to Landing Page<br />
    • 20. Ad Copy Strategies<br />Testing Ads<br />Ad 1<br />Ad 2<br />Vs.<br /><ul><li> Choose Ad with Highest CTR & Lowest Cost/Conversion
    • 21. Then Re-Test </li></li></ul><li>Importance of Tracking<br />
    • 22. Importance of Tracking<br />The Best & Most Profitable Campaign<br />
    • 23. Importance of Tracking<br />
    • 24. To Summarize<br />
    • 25. Adwords Reports<br />
    • 26. Keywords - Broad vs. Phrase vs. Exact <br />
    • 27. Keyword – Exact Match<br />
    • 28. Keyword – Phrase Match<br />
    • 29. Keyword – Broad Match<br />
    • 30. Keywords - Broad vs. Phrase vs. Exact <br />
    • 31. Keyword – Negative Match<br />
    • 32. Keyword – Negative Match<br /> Keyword Negative Keyword<br /> Adidas<br /> Reebok<br /> Converse<br /> Puma<br /> New Balance<br />Nike Running Shoes<br />
    • 33. For A Full Library Of High Quality Videos, Please Visit Us At:<br />www.LADSolutions.com/Videos<br />

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