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Why Pay Per Click Advertising is so Effective
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Why Pay Per Click Advertising is so Effective

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A video explaining pay per click advertising and why it's such an effective way to market your products.

A video explaining pay per click advertising and why it's such an effective way to market your products.

Published in Business , Technology , Design
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Transcript

  • 1. WHY
    PAY PER CLICK ADVERTISING
    is so
    EFFECTIVE
  • 2. Google’s Dominance
    Licensing & Other Revenue
    Advertising
  • 3. Why SEM is Important
  • 4. Targeted & Motivated Customers
    I Want to Buy Running Shoes!!!
    Your Ad
  • 5.
  • 6. Where do I Want my AD to Show?
    Here’s the #1 Spot! Come and Get It…
    What Should my Max CPC be?
  • 7. Google’s Brilliance
    I Want the #1 Spot!
    No, It’s Mine!
  • 8. Keywords with High Cost Per Click
  • 9.
  • 10. Traffic  Sales
  • 11. Ad Copy Strategies
    Landing Page:
    • Organized & Functional Website
    - Top Selling/Most Popular Products on Top of Page
    • Nice Product Page / Nice Pictures
    • 12. Good Description of Service
    • 13. Customer Reviews
    • 14. 800 Number
    • 15. Competitive Prices
  • Mens Running Shoes
    Ad Copy Strategies
  • 16. Ad Copy Strategies
    Keyword Relevance:
    Nike Running Shoes vs. Running Shoes
    More Clicks, Higher Conversions
    Less Clicks, Lower Conversions
  • 17. Ad Copy Strategies
    Keywords & Ads Continuity:
    Mens Running Shoes
     Higher CTR & Lower Cost/Conversion
  • 18. To Summarize
  • 19. Ad Copy Strategies
    Writing Effective Ads:
    Include Search Term in Headline
    Capitalize Strategically (Camel Case)
    Call to Action & Emphasize Benefits
    Focused Ad Relevant to Landing Page
  • 20. Ad Copy Strategies
    Testing Ads
    Ad 1
    Ad 2
    Vs.
    • Choose Ad with Highest CTR & Lowest Cost/Conversion
    • 21. Then Re-Test
  • Importance of Tracking
  • 22. Importance of Tracking
    The Best & Most Profitable Campaign
  • 23. Importance of Tracking
  • 24. To Summarize
  • 25. Adwords Reports
  • 26. Keywords - Broad vs. Phrase vs. Exact
  • 27. Keyword – Exact Match
  • 28. Keyword – Phrase Match
  • 29. Keyword – Broad Match
  • 30. Keywords - Broad vs. Phrase vs. Exact
  • 31. Keyword – Negative Match
  • 32. Keyword – Negative Match
    Keyword Negative Keyword
    Adidas
    Reebok
    Converse
    Puma
    New Balance
    Nike Running Shoes
  • 33. For A Full Library Of High Quality Videos, Please Visit Us At:
    www.LADSolutions.com/Videos