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Point-of-Sale Marketing Management for Beverage Distributors - OnTrak Software
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Point-of-Sale Marketing Management for Beverage Distributors - OnTrak Software

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OnTrak Software is a technology company that develops web-based software solutions for the beverage industry. Our software products help wholesale beer, wine and spirits distributors order, track, …

OnTrak Software is a technology company that develops web-based software solutions for the beverage industry. Our software products help wholesale beer, wine and spirits distributors order, track, measure and manage their point-of-sale (POS) and point-of-purchase (POP) marketing campaigns and materials including: printed signs, permanent displays, beverage menus and beverage samples.

Beverage distributors tell us they face three top challenges when it comes to managing and controlling their POS/POP marketing process.

1. Marketing expenses are out of control. Since their current process is often a manual one, there are lots of errors and reworks, and limited control and accountability across the process

2. There are marketing co-op dollars available from suppliers to offset distributor costs, but there is no quick and accurate way to report back to suppliers in order to qualify for the maximum recovery

3. Distributors lack information for making better POS/POP business decisions. They are unable to track, measure and manage their marketing process and determine that they received a good ROI

This presentation outlines OnTrak’s approach to addressing these challenges.

There are three reasons distributors choose OnTrak Software. OnTrak software solutions:

1. Provide a single point-of-control for Print Shop Management including the ordering, production and placement of signs and menus, and Inventory Control and Asset Management of permanent signs and product samples.

2. Lower the ordering and production expense of POS/POP signs and displays, and track both the cost of POS/POP materials and the recovery of supplier marketing co-op dollars

3. Measure the marketing effectiveness of POS/POP marketing campaigns with Integrated Analysis and Reporting Tools

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  • 1. Point-of-Sale Marketing Management For Beverage Distributors www.OnTrakSoftware.comDenis Clark, EVP 513-936-4032OnTrak Software dclark@ontraksoftware.com
  • 2. Improving Sales and Profitability with Point-of-Sale (POS) Marketing Management Track, Measure & Manage Point-of-Sale Marketing Campaigns: Signs Displays Menus Samples2 TRACK, MEASURE & MANAGE - Point-of-Sale Marketing Campaigns
  • 3. The POS Marketing Process POS 3 2 1 • Graphics‘Customers’ Sales • Print Shop Management ‘Suppliers’ • Permanent • Samples BOS * * Back Office System Top Challenges – Beer, Wine & Spirits Distributors 1. Lost control of POS Marketing expenses 2. Marketing recovery dollars are being left at the suppliers 3. Lack information for making better POS business decisions3 TRACK, MEASURE & MANAGE - Point-of-Sale Marketing Campaigns
  • 4. The POS Process How OnTrak Adds Value POS • Graphics‘Customers’ Sales • Print Shop Management ‘Suppliers’ • Permanent • Samples BOS * TRACK MEASURE MANAGE (Order Entry) (Analysis) (Reporting)• Configure, Produce, Place • Where, When, How Much • Bill-back Recovery• Inventory & Asset Mgmt. • POS Costs vs. Sales • Profitability & ROI4 TRACK, MEASURE & MANAGE - Point-of-Sale Marketing Campaigns
  • 5. OnTrak Provides Answers To These Questions  Do you know exactly how much you’re spending on ‘POS’ marketing?  Are you managing your budgets and controlling expenses?  Did you spend too much with one customer and not enough with another?  How much of a sales increase did you get from your ‘POS’ investment?  Do you know where your POS is going – By customer, brand, rep?  Which POS marketing programs have the most influence on your sales?  Did you get a good ROI on your ‘POS’ marketing campaigns?  Did you achieve the maximum bill-back recovery from your suppliers?  Do you have the POS data to help improve you business?5 TRACK, MEASURE & MANAGE - Point-of-Sale Marketing Campaigns
  • 6. Why Distributors Choose OnTrak? Three Reasons 1. A Single Point-of-Control for:  Print Shop Management – Signage and Menus  Inventory Control – Permanent Displays and Samples 2. Lower Costs  Ordering and Production Expense Reduction  Cost Tracking and Bill-back Recovery Control 3. Measure Marketing Effectiveness  Integrated Analysis and Reporting Tools6 TRACK, MEASURE & MANAGE - Point-of-Sale Marketing Campaigns
  • 7. OnTrak’s Products Manage the custom POS Central inventory control for signage process permanent signs and displays Automate menu creation and Manage samples, tastings and recover supplier bill-backs supplier bill-back recovery7 TRACK, MEASURE & MANAGE - Point-of-Sale Marketing Campaigns
  • 8. Custom & Temporary Printed Signs  Manage and control the entire POS process  Order > Track > Measure > Manage > Report  Measure sales results vs. POS investment  Monitor and prove your cents per case allowance Convert Your Sign Shop Into a Profit Center8 TRACK, MEASURE & MANAGE - Point-of-Sale Marketing Campaigns
  • 9. Permanent Signs & Displays  Central inventory control and asset management  Order, pick and place permanent signage  Ensure compliance to local an state regulation  Maintenance and competitive analysis Securely Manage and Control Permanent POS Inventory9 TRACK, MEASURE & MANAGE - Point-of-Sale Marketing Campaigns
  • 10. PermaTrak 2.0  Assignment of permanent POS inventory to sales groups  Allocation to multiple warehouse locations, by rack and bin locations  A detailed report writer to query the order history lifecycle  iPad support for sales order requests and warehouse activities10 TRACK, MEASURE & MANAGE - Point-of-Sale Marketing Campaigns
  • 11. Beverage Samples & Tastings  Record and report on beverage samples and tastings  What was sampled, where and to whom, with comments  Correlate this information to sales results  Track and recover 100% of supplier bill-backs  Ensure compliance to local and state regulations Uncork the True Potential of Beverage Samples and Tastings11 TRACK, MEASURE & MANAGE - Point-of-Sale Marketing Campaigns
  • 12. Custom Beverage Menus & Signs  Automate the configuration, approval and production of menus and signage  Eliminate errors and reduce time-to-market  Track & recover 100% of supplier bill-backs Transform Graphics & Print Departments From Cost Centers To Profit Centers12 TRACK, MEASURE & MANAGE - Point-of-Sale Marketing Campaigns
  • 13. OnTrak Customers Chas. Seligman13 TRACK, MEASURE & MANAGE - Point-of-Sale Marketing Campaigns
  • 14. OnTrak Customers14 TRACK, MEASURE & MANAGE - Point-of-Sale Marketing Campaigns
  • 15. OnTrak – As Easy As 1, 2, 3 What We Do 1. Implement a custom website for your company  Software-as-a-Service – No new hardware or software to install 2. Combine OnTrak Software products with your existing systems  Integrate your product, customer and sales data + daily updates 3. Provide on-site training and ongoing support for all users What You Do  Begin entering orders in a couple of days after training15 TRACK, MEASURE & MANAGE - Point-of-Sale Marketing Campaigns
  • 16. For More Information Click Here >> http://www.ontraksoftware.com16